Azzi Glasser

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The Perfumer's Story by Azzi Glasser

Azzi Glasser (born January 1970) is a British perfume designer.[1] Glasser started her career in 1991, working for CPL Aromas, and went on to start her own companies, Agent Provocateur Parfum Ltd in 1999[2] INA Crystals in 2007, Family Three in 2001, Bella Freud Parfum in 2013 and The Perfumer's Story, by Azzi Glasser in 2015.

Early life[edit]

Born in North London in 1970, Glasser spent four years in India from 1971-1975.[3][2][4]

CPL Aromas[edit]

In 1991 Glasser joined CPL Aromas, a perfume house in Hertfordshire.[2] There she trained to understand the chemical behaviour of raw materials, and aged 23 became commercial director,[5] leading to her role as global commercial director for the perfume house.[citation needed]

Agent Provocateur[edit]

In 1999 Glasser co-founded Agent Provocateur Parfums with Joseph Corre and Serena Rees, launching her first retail perfume ‘Agent Provocateur’.[6] It won the Fifi 2001 award for best new female fragrance in limited distribution, together with a special award for creative imagery.[7] Launched in 60 countries, Glasser and the team went on to create a bath and body collection which together with new additions to the fragrance led to the launch of the ‘House of Parfums’.[citation needed]

Family Three[edit]

In 2001 Glasser founded Family Three, which creates fragrances for fashion designers, beauty brands, actors, musicians and artists,[8] such as Helena Bonham Carter, Jude Law, Kylie Minogue, Tom Hardy, Noomi Rapace, Orlando Bloom and Johnny Depp.[9] She also works with Andre Balazs on scents for his hotels, such as the Chiltern Firehouse.[10][11] Azzi also created the scent for The Brompton Club London (now Ramusake).[citation needed]

INA Crystals[edit]

In 2007 Glasser collaborated with make-up artist Mary Vango creating a skincare range.[4] Customers include Helena Bonham Carter, Sharleen Spiteri, Victoria Beckham, Kate Moss, Kylie Minogue, Sadie Frost, Alison Mosshart.[12]

The Perfumer’s Story By Azzi[edit]

In October 2015, Glasser released her first collection of 11 limited edition men's, women's and unisex fragrances from her back catalogue in collaboration with retailer Harvey Nichols.[13]

Bella Freud Parfum Limited[edit]

Bella Freud Parfum is a company created by Freud and Glasser in 2013.[14]

The Bella Freud Parfum collection, launched in 2014, includes four Eau de Parfums: Je t'aime Jane, Ginsberg is God, 1970 and Signature.[15][16]

Personal life[edit]

She is married to Dan Glasser, a photographer, and they have two sons.[17][18]


  1. ^ Hill, Emma. (September 2015). "Scents of Identity". Centurion Magazine.
  2. ^ a b c Rushton, Susie. (19 December 2002). "A Nose For It". “ The Independent Review.“
  3. ^ "Azzi GLASSER - Personal Appointments (free information from Companies House)". Retrieved 10 May 2017.
  4. ^ a b Gray, .Marianne. (2013), "Perfumery Is Capturing The Essence Of Famous Names". Ham & High Magazine.
  5. ^ Edwards, Sally. (May 2015). "Azzi Glasser". “ Blag Magazine. “
  6. ^ Reinhold, Emma. (September 2015). "Scent of Seduction". Asia Spa Magazine.
  7. ^ Herdman, Sophie. (May 2012). "Azzi Glasser". Psychologies Magazine.
  8. ^ Collins, Georgia. (August 2015). "Scent of a Woman". Vogue Australia.
  9. ^ Jacobs, Bel. "What's new: Charlotte Tilbury, Azzi Glasser and 'Bud' Crosthwait". Bel Jacobs Website.
  10. ^ Rosen, Jamie. (April 2015). "On A Personal Note". Town & Country Magazine.
  11. ^ Skidmore, Maisie. "A love letter to beautiful bathrooms". Another Magazine. Another Magazine.
  12. ^ Williams, Tessa. (March 2010). "Sweet Smell Of Success". Scotland On Sunday.
  13. ^ Thomas, Katie (5 October 2015). "The Perfumer's Story by Azzi". Tatler. Tatler.
  14. ^ "Bella Freud's New Perfume Trio". Elle. 20 July 2015. Retrieved 13 May 2016.
  15. ^ Kwon, Bora. (October 2014). "The Taste Makers". Because Magazine.
  16. ^ Grinnell, SunHee. "British Import: Bella Freud". Vanity Fair. Retrieved 13 May 2016.
  17. ^ Kate Mikhail. "Kate Mikhail meets perfumer Azzi Glasser | Fashion". The Guardian. Retrieved 10 May 2017.
  18. ^ Janet Christie (8 December 2015). "How to smell like a movie star". The Scotsman. Retrieved 10 May 2017.