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Industry Interactive, Advertising, Design, Film, Branded Content
Founded 1999
Headquarters Stockholm, Sweden
Area served
Key people
Anders Wahlquist
Petter Westlund
Pelle Nilsson
Johannes Åhlund
Fredrik Heinig
Number of employees
150+ employees
Divisions New York City, Los Angeles, London, Barcelona, Berlin
Website http://www.b-reel.com/

B-Reel is a member of the B-Reel Group, housing both B-Reel the agency and B-Reel Films.


B-Reel is an international creative agency working globally with offices in Stockholm, London, Los Angeles, New York, Berlin and Barcelona offering strategy, design, branding, positioning, digital, traditional and new media advertising services.

B-Reel Films[edit]

B-Reel Films is a modern production company offering commercials, branded entertainment, music videos, VR, TV and feature films.


Anders Wahlquist, Fredrik Heinig, Johannes Åhlund, Pelle Nilsson and Petter Westlund[1] founded B-Reel in 1999 in Stockholm, Sweden.[2] At the time Åhlund and Heinig were running the television commercial production company Spader Knekt (later renamed St Paul). A-Com was also a founding partner, but left the company in 2001. The two related companies, Spader Knekt and B-Reel worked side by side for several years. The two companies merged and operated under the moniker of B-Reel. B-Reel opened an office in New York, USA, 2007, expanding to London, UK, in 2008 and established an office in Los Angeles, USA, 2010. In 2013, B-Reel opened two new European offices: one in Berlin, Germany and the other in Barcelona, Spain. The company has grown organically since its inception.

Awards and recognition[edit]

Forbes Magazine named B-Reel #37 on America’s Most Promising Company list of 2013. In 2012 advertising industry trade publication “Creativity Magazine” recognized B-Reel in its “Production Company A-List,” while in 2011 Creativity Magazine dubbed B-Reel “Production Company of the Year.” In 2010 Creativity named B-Reel “No 1 Digital Production Company in the world.”

In 2012 B-Reel entered the website magazine “FWA” (Favorite Website Awards) hall of fame and became the first company to attain 100 FWA awards. The same year B-Reel’s “Ariel Fashion Shoot” experiential installation project received a Gold European Excellence Award, AICP Next Award, and a Bronze Cannes Lions.

For its high-profile work on "The Beauty Inside," a Facebook-based miniseries for Toshiba and Intel, B-Reel was honored with three 2013 Grand Prix’ at the Cannes Lions Advertising Festival, as well as 2013 ADC (Art Directors Club) and One Show awards, an Emmy, a D&AD Black Pencil, the Grand Clio, Best in Show at the interactive conference SXSW, a United Nations Award and New York Festivals awards.

B-Reel’s project for Google Web Lab won prizes at SXSW, FITC, Cannes Lions and the People's choice in the Webby Awards in 2013, while its “The Chase 360” project for Volvo won the Eurobest Grand Prix.

Notable projects in integrated marketing[edit]

The Wilderness Downtown is an interactive music experience for Arcade Fire's song We Used To Wait. It was included in Time Magazine's list of the 30 best music videos.[3]

The Beauty Inside is a 2012 social film for Intel and Toshiba, their second social film since releasing Inside in 2011. Directed by Drake Doremus and starring Mary Elizabeth Winstead and Topher Grace alongside a Facebook-cast group of characters. The film is broken up into six filmed episodes interspersed with interactive storytelling that all takes place on the main character's Facebook timeline. Deemed as Hollywood's first social film, this innovative storytelling format gave everyone in the audience a chance to play the (ever changing) lead role throughout the story.

Hollywood & Vines is a first-of-its-kind social spot made entirely of Vine videos, directed by B-Reel’s Miles Jay via Twitter for Airbnb and ad agency Mullen in 2013.

"Corvette “Stingray Biometric Test Drive” A professional driver and five people were invited to take part in the world’s first reverse test drive where people did not just test the Stingray, but the Stingray tested them. Each driver was strapped with the latest in remote biometric monitoring systems, allowing them to precisely measure vital responses to driving the Stingray. Directors Jon + Torey filmed the Biometric Test Drive to create five short documentaries.


  1. ^ Diaz, Ann Christine, http://creativity-online.com/news/creativity-50-2011-pelle-nilsson-anders-wahlquist-petter-westlund/227972 "Creativity 50 2011: Pelle Nilsson, Anders Wahlquist, Petter Westlund" Creativity, June 05 2011
  2. ^ http://adage.com/article/special-report-digital-alist-2012/ad-age-digital-a-list-b-reel/232924/
  3. ^ Sanburn, Josh, http://www.time.com/time/specials/packages/article/0,28804,2085389_2085359_2085377,00.html "The 30 All-TIME Best Music Videos" Time Magazine, July 28, 2011

External links[edit]