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B2W Companhia Digital
Sociedade Anônima
Traded as BM&F BovespaBTOW3
Industry Online retailer
Founded 2006
Headquarters Rio de Janeiro, Brazil
Key people
Anna Christina Ramos Saicali, (Chairwoman & CEO)
Revenue Increase US$ 2.5 billion (2013) [1]
Decrease - US$ 67.5 million (2013) [2]
Number of employees
Parent Lojas Americanas
Website www.b2winc.com.br

B2W is an online retail company in Latin America, as a result of the merger between Americanas.com and Submarino.com. Lojas Americanas are the controlling shareholder, with 53.25% of the new company, while Submarino.com controls 46.75%. The new company had a market share of about 50% of the online sales industry in Brazil at the time of the merger, and they have plans to expand through multiple distribution channels, aiming to compete with larger companies in traditional retail.

In Brazil B2W has many competitors. Among them, Cnova is the biggest one.

B2W operates through the websites Submarino.com, Americanas.com, Shoptime, Soubarato and Ingresso.com. The company has operations in Brazil, Argentina, Chile and Mexico and has plans for India, Uruguay, China and United States.


  1. ^ [1] B2W's revenue was of BRL4.0/USD2.3 Billion in 2010 ended fiscal year
  2. ^ [2] The net income of B2W downs 45.8% in 2010 for BRL33.6/20.1 Million in 2010

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