BBC Music Introducing

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BBC Music Introducing
Type of site
Music upload platform (UGC)
OwnerBBC Music
URLOfficial website
LaunchedJune 2007; 15 years ago (2007-06)
Current statusActive

BBC Music Introducing is BBC Radio's platform supporting unsigned, undiscovered, and under-the-radar UK music talent. The backbone of that network consists of 32 Local BBC Radio shows on stations across England and the Channel Islands, various network shows in Wales, Scotland and Northern Ireland, which also give artists the opportunity to be played nationally on BBC Radio 1, 1Xtra, Radio 2, Radio 3, 6 Music and the Asian Network, as well as playing Introducing stages at festivals such as Glastonbury, Reading and Leeds, South by Southwest, Latitude Festival and BBC Radio 1's Big Weekend.

Those 32 shows air every Saturday night, featuring local artists with airplay, interviews and sessions. They try to provide local gigs, festival stages and outside broadcasts whenever possible - and to forward their discoveries to sister shows on local and national BBC stations for further airplay.[1]

Since launching in June 2007,[2] the Introducing platform has helped launch the careers of George Ezra, Jack Garratt, Florence and the Machine, Ed Sheeran, Ellie Goulding, Becky Hill, Jake Bugg, Izzy Bizu, Catfish and the Bottlemen, James Bay, 220 Kid and Little Simz.


BBC Music Introducing was launched in 2007[3] as by this period, many BBC local radio stations had launched a weekly local music show to share and champion local artists. As shows such as The Box Office on BBC Three Counties Radio, The Download on BBC Radio Oxford, The Friday Session on BBC Hereford and Worcester, Raw Talent on BBC Radio Humberside, The Weekender on BBC Radio Nottingham and South Live on BBC Southern Counties Radio proved popular there was interest in developing a more coherent structure and brand for new music on the BBC. These shows soon turned into the earliest BBC Music Introducing shows.[4]

In September 2010, all BBC local unsigned music shows that had not renamed themselves as part of 'Introducing' were re-branded.[5] In 2010 BBC Music Introducing was awarded the best new platform to discover music at the BT Digital Music Awards. In May 2011, BBC Music Introducing won the Gold award for Best Use of Multiplatform at the Sony Radio Academy Awards.[6]

Since 5 January 2013, every BBC Local Radio station across England and the Channel Islands broadcasts a BBC Music Introducing programme at 8pm on Saturday evenings. It also broadcasts on BBC Radio Wales on Saturdays, BBC Radio Scotland on Fridays and BBC Radio Ulster in Northern Ireland on Monday nights. There are more than 190,000 registered artists and nearly 1 million (950,000+) tracks uploaded to the BBC Music Introducing website, who get played weekly across Introducing shows on BBC radio, with each station reflecting its local music scene around the country. Most weeks, the platform receives in excess of 5,000 tracks with some peaking at 16,000 - representing 1073 hours of new music being sent into the BBC.[7]

Currently the BBC air 32 regional new music radio shows across their local radio network each week, with plans to cut them down to 20 shows confirmed in February 2023.[8]


The earliest success stories include Florence and The Machine, who Introducing took to Texas in 2008 to play at SXSW festival,[9] and Ed Sheeran who played Glastonbury Festival for the first time in 2011 on the BBC Introducing stage.[10][11]

Introducing has also helped push the careers of the likes of Marina and The Diamonds, Ellie Goulding, The 1975, Chip/Chipmunk, Låpsley, JME & Skepta, Rizzle Kicks, Stornoway, Alt-J, TCTS, Wretch 32, Ward Thomas, Gabrielle Aplin, Years & Years, Circa Waves, Saint Raymond, Don Broco, AlunaGeorge, Becky Hill, Devlin, The Ting Tings, Will Heard, Moko, KStewart, The Sherlocks, London Grammar, Oh Wonder, Fickle Friends, The Amazons, The Shires, Aquilo, Nothing But Thieves, Jacob Collier, Jerry Williams, Matt Maltese, Jordan Max, IDER, Glass Animals and Pulled Apart By Horses.

In 2014 and 2015, BBC Music Introducing was an entry route to the UK's selection process for the Eurovision Song Contest, with Molly Smitten-Downes being chosen for the 2014 competition.[12]

In March 2022, BBC Introducing on Asian Network with Jasmine Takhar was nominated for best radio show at the Music Week Awards.

The platform[edit]

Radio network coverage[edit]

The 32 Introducing shows on BBC local radio are a hub to showcase the wealth of new music being discovered across the regions. From here, artists are forwarded to BBC DJs to play on national radio, and they can also be put forward to play festival stages by their local show. Every week the BBC Radio 1 and 1Xtra music teams feature an Introducing artist on their playlists. Previous Introducing artists of the week have included Tom Grennan, The Sherlocks, The Big Moon, Mahalia, Willie J Healey, Isaac Gracie, Declan McKenna, Pale Waves, Shy Luv, Mullally, Isaiah Dreads and Alicai Harley.

Upload tool[edit]

In February 2009, an upload tool (now internally referred to as Peel, named after the late John Peel) was launched on the BBC Music Introducing website to allow users to upload their music direct to Introducing producers and presenters. Artists or bands enter their postcode at the point of registering and notifications about any songs they upload are sent to BBC staff working on their nearest Introducing radio show, which can then be forwarded to the likes of BBC Radio 1, Radio 2, Radio 3, BBC 6 Music, BBC Radio 1Xtra or BBC Asian Network.

All material submitted to the BBC Music Introducing brand via the upload tool is classified by the BBC as User Generated Content (UGC),[13] and they encourage[14] users to read the Corporation's Terms of Use[15] in relation to UGC before uploading material.

Festival stages[edit]

BBC Music Introducing has hosted a stage at festivals since 2007. In the last ten years Introducing has been present at Glastonbury Festival, Reading and Leeds Festivals, Latitude Festival, T in the Park, Radio 1's Big Weekend, Cheltenham Jazz Festival, Reeperbahn, 6 Music Live, Winter Jazzfest in New York, South by Southwest and more.

In 2017 BBC Music Introducing was present at Creamfields and the Amsterdam Dance Event (ADE), focusing solely on DJs and electronic acts for the first time.

Previous acts to have played the Introducing stages include Jack Garratt, Ed Sheeran, George Ezra, Bombay Bicycle Club, Little Simz, Blossoms, Loyle Carner, Slaves, Rosie Lowe, Glass Animals, Soak, Viola Beach, Catfish and the Bottlemen, James Bay, Royal Blood and CHVRCHES.

Artist of the Year Award[edit]

BBC Music Introducing Artist of the Year Award
Awarded forSignificant impact (with aid from the platform)
CountryUnited Kingdom
Presented byBBC Music (formerly at BBC Music Awards)
First awarded2014; 9 years ago (2014)
Currently held byNia Archives (2022)
WebsiteOfficial website

Organised between 2014 and 2017, the BBC Music Awards celebrated the best in British music. Since the inaugural awards ceremony, the BBC Music Introducing Artist of the Year award has been presented to an artist who has made a significant impact with the aid of BBC Music Introducing. The award has continued following the end of the music awards.

The winners are:

10th anniversary (2017)[edit]

On Wednesday 4 October 2017, BBC Music Introducing celebrated its tenth birthday by holding a four-hour gig at the O2 Academy Brixton which was live on BBC Radio 1 and hosted by Annie Mac and Huw Stephens. Introducing alumni including George Ezra, Nao, Everything Everything, The Big Moon, Declan McKenna, Slaves, Rae Morris, Blossoms and Jake Bugg performed at the live showcase. South London grime artist Yizzy also performed on the night, and was the winner of Introducing's Future Fund – an artist grant launched in partnership with PRS for Music Foundation.

On Saturday 7 and Sunday 8 October, BBC Music Introducing hosted Amplify – a mass-scale conference composed of masterclasses, workshops and performances at ExCeL London.[25] It featured talks from key figures in the music industry including Huw Stephens, Steve Lamacq, Jamie Cullum, Twin B, Annie Mac, DJ Target and Jo Whiley. The event subsequently continued in 2018 named 'BBC Introducing Live' taking place at Tobacco Dock in London.[26][27]

Programmes and presenters[edit]

National programmes[edit]

  • BBC Introducing on Radio 1 Dance (presented by Jaguar)[28]
  • BBC Introducing on Radio 1 (presented by Gemma Bradley)[29]
  • The BBC Introducing Mixtape (presented by Tom Robinson on BBC Radio 6 Music)[30]
  • BBC Introducing on the Asian Network with Jasmine Takhar[31]
  • BBC Introducing on 1Xtra (with Theo Johnson)[32]

Local and regional programmes[edit]

  • BBC Introducing with Adam Walton (BBC Radio Wales)[33]
  • BBC Music Introducing: Beds, Herts and Bucks[34]
  • BBC Music Introducing: Cambridgeshire[35]
  • BBC Music Introducing: The Channel Islands (presented by Tim Hunter)[36][37]
  • BBC Music Introducing: Coventry & Warwickshire (presented by Brody Swain)[38][39]
  • BBC Music Introducing: Cumbria[40]
  • BBC Music Introducing in the East Midlands[41][42]
  • BBC Music Introducing: Hereford & Worcester (presented by Lizzie Crow)[43]
  • BBC Music Introducing in Humberside[44][45][46]
  • BBC Music Introducing: Kent (presented by Abbie McCarthy)[47]
  • BBC Music Introducing: Lancashire (presented by William Wolstenholme)[48]
  • BBC Music Introducing in Lincolnshire (presented by George Smith)[49][50]
  • BBC Music Introducing: London[51]
  • BBC Music Introducing: Manchester (presented by Roesh)[52][53]
  • BBC Music Introducing: Merseyside[54]
  • BBC Music Introducing in Norfolk (presented by Kitty Perrin)[55]
  • BBC Music Introducing: North East[56]
  • BBC Music Introducing: Northampton (presented by Kerrie Cosh)[57]
  • BBC Music Introducing: Oxfordshire[58]
  • BBC Music Introducing:Sheffield (presented by Christian Carlisle)[59]
  • BBC Music Introducing: Shropshire[60]
  • BBC Music Introducing: Solent (presented by Steph Nieuwenhuys)[61]
  • BBC Music Introducing in The South West (presented by Becca Kate)[62]
  • BBC Music Introducing: Stoke (presented by Rob Adcock)[63][64]
  • BBC Introducing in Suffolk (presented by Angelle Joseph)[65][66]
  • BBC Music Introducing: Sussex and Surrey (presented by Melita Dennett)[67][68]
  • BBC Music Introducing: Tees (presented by Shakk)[69]
  • BBC Music Introducing in The West (presented by James Threlfall) [70]
  • BBC Music Introducing: West Midlands[71]
  • BBC Music Introducing: West Yorkshire (presented by Emily Pilbeam)[72][73][74]
  • BBC Music Introducing: York and North Yorkshire[75]


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  2. ^ "Explore | BBC Music Introducing Stage". Latitude Festival. Retrieved 7 January 2022.
  3. ^ Simpson, Dave (18 January 2023). "'A fundamental blow': anger over threat to BBC Introducing music discovery platform" – via The Guardian.
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  5. ^ "Press Office – BBC Local Radio rebrands BBC Introducing shows". BBC. 29 September 2010. Retrieved 12 August 2011.
  6. ^ "The Sony Radio Academy Awards". Retrieved 12 August 2011.
  7. ^ "The Backbone of BBC Introducing". Fresh On The Net. Retrieved 12 January 2022.
  8. ^ Snapes, Laura (28 February 2023). "BBC Introducing: broadcaster confirms cuts to regional new music radio shows" – via The Guardian.
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  11. ^ Savage, Mark (16 March 2017). "Ed Sheeran is final Glastonbury headliner". BBC News. Retrieved 17 April 2020.
  12. ^ "BBC launches open selection for 2015 British entry". 6 October 2014. Retrieved 17 April 2020.
  13. ^ "BBC Introducing FAQs". The British Broadcasting Corporation. Archived from the original on 23 August 2010. Retrieved 12 September 2010.
  14. ^ "BBC Music Introducing Upload". The British Broadcasting Corporation. Archived from the original on 24 October 2010. Retrieved 27 October 2010.
  15. ^ "BBC Terms of Use". The British Broadcasting Corporation. Archived from the original on 10 September 2010. Retrieved 12 September 2010.
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  18. ^ "BBC Music - BBC Music Awards, 2016 - And the BBC Music Awards 2016 winners are..." BBC. Retrieved 17 April 2020.
  19. ^ "BBC - BBC Music Awards 2017 announce Declan McKenna as BBC Music Introducing Artist Of The Year - Media Centre". Retrieved 17 April 2020.
  20. ^ "'It's an incredible honour': Tom Grennan named BBC Introducing Artist Of The Year". Retrieved 17 April 2020.
  21. ^ "Meet Celeste: The act everyone's tipping for 2020". BBC News. 9 January 2020. Retrieved 17 April 2020.
  22. ^ "BMI Congratulates Arlo Parks, the BBC's 2020 Introducing Artist of the Year". Broadcast Music, Inc. 27 October 2020. Retrieved 27 January 2021.
  23. ^ Stickler, Jon. "Self Esteem Crowned BBC Music Introducing Artist Of The Year 2021, Shares New Song You Forever - Stereoboard". Retrieved 20 October 2021.
  24. ^ Thankappan, Lavanya. "Nia Archives Becomes the First Electronic Artist to Be Named BBC Music Introducing Artist of the Year". Retrieved 5 December 2022.
  25. ^ "Why aspiring artists should be heading down to BBC Introducing's Amplify". Metro. 5 October 2017. Retrieved 17 April 2020.
  26. ^ "BBC Introducing Live locks Annie Mac, DJ Target, more for 2018 conference". 2 July 2018. Retrieved 17 April 2020.
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External links[edit]