BBC Media Action

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BBC Media Action
Founded 1999
Registration no. England & Wales (1076235)
  • BBC Broadcasting House, London, W1A 1AA UK
Origins London, England (UK)
Area served
Mission To inform, connect and empower people around the world
Formerly called
BBC World Service Trust

BBC Media Action, formerly known as the BBC World Service Trust, is the BBC's international development charity, funded independently by external grants and voluntary contributions. The purpose of the organisation is to use media and communication to reduce poverty, improve health and support people in understanding their rights. It works in partnership with the BBC World Service and other local media and development partners in over 35 developing and transitional countries around the world.


The charity was founded in 1999[1] and grew out of earlier BBC initiatives, including a charity called 'Marshall Plan of the Mind'. This was set up to encourage high standards of journalism in the Former Soviet Union and Eastern Europe in the 1990s.

The charity is funded by external grants and voluntary contributions and works with many media, non-governmental, academic and donor organisations around the world. In November 2011, the UK government's Department for International Development (DFID) announced a five-year grant of £90m to the charity.[2]

In December 2011 the name was changed to BBC Media Action.

In 2011 there was controversy in America over the American government's discussion of funding the BBC World Service Trust to combat censorship in China and censorship in Iran.[3]


In 2010 the charity won a Tech Award for developing a mobile phone service for teaching English to people in Bangladesh.[4] The same project, BBC Janala, also received a GSMA Award for education technology at the Mobile World Congress in February 2011[5] and a World Innovation Summit for Education (WISE) award in November 2011 in recognition of their innovative approach and positive impact on education.[6]

In 2013, the charity's mHealth product in Bihar, India - Mobile Academy and Mobile Kunji - won an mBillionth award in the Woman & Children category[7] and a Vodafone Mobile for Good Award.

See also[edit]


External links[edit]

Official website