BBC Thames Valley FM
BBC Thames Valley FM began on 9 April 1996 following the merger of BBC Radio Oxford and BBC Radio Berkshire. At launch the new station broadcast its own output from 0500-0100 seven days a week, although this was later cut back with the introduction of regional programming in the evenings. The initial presenter line-up included Phil Kennedy who presented the afternoon show, Bob Harris on Sunday afternoons and Martin Kelner on Friday nights. There were separate news bulletins for the two counties.
In September 1998 a new jingle package was introduced and the 'FM' suffix was dropped from the station name. Shortly afterwards separate breakfast and drivetime programmes for Oxfordshire and Berkshire were introduced.
The merged station was not popular with listeners, and in August 1999, as part of the BBC South East Review, it was announced that BBC Radio Oxford and BBC Radio Berkshire would regain their own identities. The two stations relaunched on 14 February 2000, although their programme schedules remained unchanged, most output continuing to be shared. However, by 2004 the two stations' schedules had become fully separated.