BBC Media Action

From Wikipedia, the free encyclopedia
(Redirected from BBC World Service Trust)

BBC Media Action
Registration no.England & Wales (1076235)
  • BBC Broadcasting House, London, W1A 1AA UK
OriginsLondon, England (UK)
Area served
Executive Director
Caroline Nursey
£45.3 million (2015/6)
Expenses£44 million (2015/6)
Formerly called
BBC World Service Trust

BBC Media Action, formerly known as the BBC World Service Trust, is the BBC's international development charity, funded independently by external grants and voluntary contributions. The purpose of the organisation is to use media and communication to reduce poverty, improve health and support people in understanding their rights. It works in partnership with the BBC World Service and other local media and development partners in over 35 developing and transitional countries around the world.


The charity was founded in 1999 and grew out of earlier BBC initiatives, including a charity called 'Marshall Plan of the Mind'.[1][2] This was set up to encourage "high standards of journalism" in the former Soviet Union and Eastern Europe in the 1990s.[3]

In December 2011 the name was changed to BBC Media Action.[3]

In 2011 there was controversy in America over the American government's discussion of funding the BBC World Service Trust to combat censorship in China and censorship in Iran using anti-jamming technology.[4]


The charity is funded by external grants and voluntary contributions and works with many media, non-governmental, academic and donor organisations around the world. In November 2011, the UK government's Department for International Development (DFID) announced a five-year grant of £90 million to the charity.[5]

In the 2015/2016 financial year the DFID grant was £14.7 million, compared to total income of £45.3 million and an expenditure of £44 million, employing an average of 832 full-time equivalent staff. The DFID grant ends on 31 March 2017.[6]


In 2010 the charity won a Tech Award for developing a mobile phone service for teaching English to people in Bangladesh.[7] The same project, BBC Janala, also received a GSMA Award for education technology at the Mobile World Congress in February 2011[8] and a World Innovation Summit for Education (WISE) award in November 2011 in recognition of their innovative approach and positive impact on education.[9]

In 2013, the charity's mHealth product in Bihar, India - Mobile Academy and Mobile Kunji - won an mBillionth award in the Woman & Children category[10] and a Vodafone Mobile for Good Award.

See also[edit]


  1. ^ "BBC MARSHALL PLAN OF THE MIND TRUST - Charity 1027536".
  2. ^ "Friends of the BBC Marshall Plan of the Mind Trust Inc - GuideStar Profile".
  3. ^ a b "History and links to the BBC". BBC Media Action. BBC. Archived from the original on 26 November 2017. Retrieved 7 November 2017.
  4. ^ Dowell, Ben (22 March 2011). "American anger at BBC World Service Trust's bid for US funding". The Guardian. Retrieved 7 November 2017.
  5. ^ "Government grant for BBC World Service Trust". BBC News. 13 November 2011.
  6. ^ Annual Report 2015/16 (PDF) (Report). BBC Media Action. 2016. Retrieved 7 November 2017.
  7. ^ "The Tech Museum Awards - Technology Benefiting Humanity Stories". 2011. Retrieved 27 June 2011.
  8. ^ "BBC Janala receives GSMA Award for education technology".
  9. ^ "BBC Janala | WISE - World Innovation Summit for Education". Archived from the original on 2 February 2013. Retrieved 2 August 2013.
  10. ^ "Mbillionth Award for Mobile Innovations in South Asia, DEF | Winners 2013".

External links[edit]