BBK Electronics

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BBK Electronics Corporation
Industry Consumer electronics
Founded 1995
Founder Duan Yongping
Headquarters Dongguan, Guangdong, China
Subsidiaries OPPO Electronics
OPPO Digital
Footnotes / references

BBK Electronics Corporation (Chinese: 广东步步高电子工业有限公司, also known as BBK Electronics, Chinese: 步步高电器) is a Chinese company specialized on electronics such as television sets, MP3 players, digital cameras and cell phones. It markets smartphones under the OPPO, vivo and OnePlus brands,[4][5] and Blu-ray players, headphones and headphone amplifiers under the OPPO Digital division.[6][7] BBK Electronics' headquarters and production base are in Chang'an, Dongguan.[8] BBK Electronics is now also going to launch another smartphone subsidiary, whose name is "imoo".[9]

According to Bloomberg, the corporate address is 23 Bubugao Avenue, Wusha Village, Chang'an Dist, Dongguan, 523860 China.[10] It is the highest taxpayer in Chang'an.[11]

As of 2004, BBK also made devices sold in the United States under the Memorex and Philco brands.[12]


  1. ^ "Profile". Bloomberg. Retrieved 29 October 2014. 
  2. ^ Kelly Yamanouchi (August 6, 2007). "Chinese invest in Frontier". The Denver Post. Retrieved 2008-03-24. 
  3. ^ "Toshiba cries foul over threat by Chinese DVD players". Taipei Times. May 10, 2002. p. 19. Retrieved 2008-03-24. 
  4. ^ "OPPO Homepage". Retrieved 30 October 2014. 
  5. ^ "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Retrieved 29 October 2014. 
  6. ^ Colin, David (July 7, 2005). "A Winning Digital DVD Player". Projector Central. So who is Oppo? They certainly are not a household name and with good reason as Oppo is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while Oppo is a new name, the company and the technology behind it are quite substantial. 
  7. ^ Beamish, David. "Review: OPPO Digital DV-971H (US - DVD)". dvdactive. OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital. 
  8. ^ "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Retrieved 29 October 2014. 
  9. ^ The owners of Vivo, Oppo and OnePlus start a new brand
  10. ^ "Profile". Bloomberg. Retrieved 29 October 2014. 
  11. ^ "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Retrieved 29 October 2014. BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang’an Town. It is the highest taxpayer of Chang’an. 
  12. ^ Keith Bradsher (March 2, 2004). "Like Japan in the 1980s, China Poses Big Economic Challenge". The New York Times. 

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