BBK Electronics

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BBK Electronics Corporation
Native name
Guangdong Bubugao Electronics Industry Co., Ltd.
Company typePrivate[1]
IndustryConsumer electronics
Founded18 September 1995; 28 years ago (1995-09-18)
FounderDuan Yongping
DefunctApril 7, 2023; 13 months ago (2023-04-07)
HeadquartersFutian District, Shenzhen, China
Area served
Smart TVs
Home theatre
BBK Electronics
Simplified Chinese广东步步高电子工业有限公司
Traditional Chinese廣東步步高電子工業有限公司
Literal meaningGuangdong Bu Bu Gao Electronics Industrial Corporation Ltd.[a]

BBK Electronics was a Chinese multinational electronics conglomerate. It was a leading consumer electronics brand specialized in audio and video equipment, home entertainment products and home appliances. It also acted as an investor in leading companies in various sectors of consumer electronics. The company specialized in developing consumer electronics products such as smartphones, tablet computers, smartwatches, smart TVs, Hi-Fi equipment, Blu-ray players, and digital cameras.

Its headquarters were in Futian District, Shenzhen, and it also had an office in Kwai Chung, Hong Kong.[2]

The company was deregistered on April 7, 2023.[3]


Guangdong BBK Electronics Corporation limited was established on 18 September 1995, in Dongguan, Guangdong, China.[4] Duan Yongping founded the company, but began "spinning off the company's divisions into individual entities in 1999."[5]

BBK Electronics Corporation was split into three individual entities Oppo, Vivo, and BBK Education Electronics. Oppo's subsidiaries include OnePlus and Realme.[6][7] Vivo's subsidiaries include iQOO (a sub-brand of Vivo).[8][9] It also marketed Blu-ray players, headphones, headphone amplifiers and smartwatches under Oppo Digital brand.[10][11] In March 2019, BBK Electronics announced imoo as its newest member and also a performance sub-brand.[12]

BBK Electronics' headquarters and production base were located in Chang'an, Dongguan.[13] It was the biggest taxpayer in Chang'an.[14]

In Q1 2017, BBK Electronics shipped 56.7 million smartphones, surpassing both Huawei and Apple to become the 2nd largest smartphone manufacturer in the world, just behind Samsung.[15]

In 2020, BBK Electronics represented by Oppo, announced its involvement in independent research and development of chips.[16] Vivo also followed up to manufacture chips, mainly in cooperation with MediaTek.[17]

As of October 2022, BBK Electronics' Chinese-market website redirects to its subsidiary, Guangdong Little Genius Limited Technology Corporation, a manufacturer of smartwatches marketed for children.[18]


  1. ^ Bu Bu Gao (步步高) is a Chinese word that means "rising step by step", or "reaching a higher level with each step".


  1. ^ "Profile". Bloomberg. Archived from the original on 21 September 2018. Retrieved 29 October 2014.
  2. ^ "Home". BBK Electronics. Retrieved 21 May 2023. Unit 1802,Fude Sino Life Insurance Tower, No. 1001 Fuzhongyi Rd., Fu Tian District, Shenzhen, P.R.China. Post code: 518026 [...] Unit 03, 28/F, Metroplaza Tower 2, No.223 Hing Fong Road, Kwai Chung, New Territories, Hong Kong
  3. ^ "会员登录 - 企查查". Retrieved 2 November 2023.
  4. ^ "爱企查". Baidu Aiqicha. Retrieved 28 October 2022.
  5. ^ Dasgupta, Gaurab (13 July 2022). "Meet BBK Electronics, the Chinese giant behind OPPO, Vivo, OnePlus and more". The Economic Times.
  6. ^ "The OnePlus 6 is more than just a rebranded OPPO". 15 June 2015. Archived from the original on 22 December 2019. Retrieved 31 January 2019.
  7. ^ Wong, Shine (26 April 2014). "Picture proving Oneplus is wholly-owned sub-brand of OPPO". Gizmochina. Archived from the original on 27 June 2020. Retrieved 6 May 2020.
  8. ^ "Taking on Xiaomi's POCO, BBK Group launches iQOO brand in India". The News Minute. 24 January 2020. Archived from the original on 5 March 2021. Retrieved 25 February 2021.
  9. ^ "vivo's sub brand, iQOO set to enter India with 5G smartphone". The Economic Times. 23 January 2020. Archived from the original on 14 May 2021.
  10. ^ Colin, David (7 July 2005). "A Winning Digital DVD Player". Projector Central. Archived from the original on 30 March 2019. Retrieved 13 January 2016. So who is OPPO? They certainly are not a household name and with good reason as OPPO is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while OPPO is a new name, the company and the technology behind it are quite substantial.
  11. ^ Beamish, David. "Review: OPPO Digital DV-971H (US – DVD)". dvdactive. Archived from the original on 4 July 2018. Retrieved 13 January 2016. OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.
  12. ^ "imoo – a new brand for mobile phones emerges in China". Archived from the original on 27 September 2017. Retrieved 31 July 2016.
  13. ^ "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 26 May 2016. Retrieved 29 October 2014.
  14. ^ "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 26 May 2016. Retrieved 29 October 2014. BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang'an Town. It is the highest taxpayer of Chang'an.
  15. ^ "BBK is second largest smartphone manufacturer". Electronics Weekly. 26 May 2017. Archived from the original on 7 September 2017. Retrieved 19 June 2017.
  16. ^ "步步高系入局,OPPO造芯要过这七关|界面新闻 · JMedia". Retrieved 17 June 2022.
  17. ^ 聯合新聞網 (21 April 2022). "vivo揭密自製影像晶片V1+ 更容易支援手機90fps或120fps呈現". 聯合新聞網 (in Chinese). Retrieved 17 June 2022.
  18. ^ "小天才官方网站". 小天才. Retrieved 28 October 2022.

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