BBK Electronics

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BBK Electronics
Native name
IndustryConsumer electronics
Founded1995; 24 years ago (1995)
FounderDuan Yongping
Area served
Footnotes / references

BBK Electronics Corporation (Chinese: 广东步步高电子工业有限公司 or Guangzhou Bu Bu Gao Electronics Industrial Private Limited) is a Chinese multinational firm specializing in electronics such as television sets, MP3 players, digital cameras and smartphones.

Corporate operations[edit]

It markets smartphones under the Realme, Oppo,[4] Vivo[5][6] , OnePlus brands, and Blu-ray players, headphones and headphone amplifiers under the Oppo Digital division.[7][8] BBK Electronics' headquarters and production base are located in Chang'an, Dongguan.[9] The latest member of the BBK Electronics group is "imoo".[10]

The corporate address is 23 Bubugao Avenue, Wusha Village, Chang'an Dist, Dongguan, 523860 China.[11] It is the highest taxpayer in Chang'an.[12]

In Q1 2017, BBK Electronics shipped 56.7 million smartphones, surpassing both Huawei and Apple to become the 2nd largest smartphone manufacturer in the world, just behind Samsung.[13]


  1. ^ "Profile". Bloomberg. Retrieved 29 October 2014.
  2. ^ Kelly Yamanouchi (6 August 2007). "Chinese invest in Frontier". The Denver Post. Retrieved 24 March 2008.
  3. ^ "Toshiba cries foul over threat by Chinese DVD players". Taipei Times. 10 May 2002. p. 19. Retrieved 24 March 2008.
  4. ^ "Introduction to BBK (OPPO) Company". The People's Government of Chang’an Town. 18 June 2012. Archived from the original on 23 April 2016. Retrieved 29 October 2014.
  5. ^ "SENHENG IS NOW OFFERING THE PERFECT SELFIE NATIONWIDE | Vivo Malaysia". PRNewswire. 10 August 2017. Archived from the original on 4 January 2018. Retrieved 24 September 2018. vivo was founded in 2009 as a sub-brand of BBK Electronics.
  6. ^ "The OnePlus 6 is more than just a rebranded Oppo". 15 June 2015. Retrieved 31 January 2019.
  7. ^ Colin, David (7 July 2005). "A Winning Digital DVD Player". Projector Central. So who is Oppo? They certainly are not a household name and with good reason as Oppo is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while Oppo is a new name, the company and the technology behind it are quite substantial.
  8. ^ Beamish, David. "Review: OPPO Digital DV-971H (US - DVD)". dvdactive. OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.
  9. ^ "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Retrieved 29 October 2014.
  10. ^ imoo - a new brand for mobile phones emerges in China
  11. ^ "Profile". Bloomberg. Retrieved 29 October 2014.
  12. ^ "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Retrieved 29 October 2014. BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang’an Town. It is the highest taxpayer of Chang’an.
  13. ^ "BBK is second largest smartphone manufacturer". Electronics Weekly. 26 May 2017.

External links[edit]