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Editor-in-chiefDirk Schütz
CategoriesBusiness magazine
Circulation38,387 (2014)
PublisherRingier Axel Springer Schweiz
Year founded1977; 44 years ago (1977)
CompanyAxel Springer AG
Based inZurich

Bilanz is a German language biweekly business magazine published in Zurich, Switzerland. In 2014, the magazine started its edition published in Germany.

History and profile[edit]

Bilanz was established in 1977 as a successor of Wirtschaftsrevue, a monthly business magazine published between 1962 and 1977.[1][2] The founding publisher of the magazine was Jean Frey AG.[1][3] It was published on a monthly basis when it was started.[1] In 2005, its frequency was switched to biweekly.[1][3]

The magazine became part of Axel Springer AG in 2007.[4][5] A subsidiary of the company, Axel Springer Schweiz, publishes the magazine[6] of which headquarters in Zurich.[2][7]

Dirk Schütz is the editor-in-chief of Bilanz,[3][6] which features articles related to companies, analyses of the economic events, investment and management of financial asset.[8][9] It offers an annual list of the 300 richest Swiss.[7] Its online edition was restarted in 2009.[10]

Since 2 May 2014, Bilanz is also published on a monthly basis as a supplement of Die Welt and Welt Kompakt in Germany.[3][11]

Bilanz had a circulation of 34,000 copies in 1981 and 55,000 copies in 1989.[1] Its total readers were 205,000 in 2010.[12] In 2014, the circulation of the biweekly was 38,387 copies.[7]

See also[edit]


  1. ^ a b c d e Thomas Häussler; Peter Meier (2006). "Ringier's expansion to Eastern Europe in the 1990s" (Conference paper). Institute of Communication and Media Studies. Berne. Retrieved 18 April 2015.
  2. ^ a b "Bilanz". Business Press. Archived from the original on 19 April 2015. Retrieved 18 April 2015.
  3. ^ a b c d Markus Knöpfli (2 May 2014). "Die Bilanz geht in die Welt". Medien Woche (in German). Retrieved 30 April 2015.
  4. ^ "Axel Springer buys Swiss TV guides from Ringier". Axel Springer AG. 21 June 2007. Retrieved 18 April 2015.
  5. ^ Cyril Jost (4 February 2011). "The challenges confronting the Swiss press". In a Global. Retrieved 18 April 2015.
  6. ^ a b "Klaus Boldt develops German edition of BILANZ for the WELT-Group". Axel Springer. 22 November 2013. Retrieved 30 April 2015.
  7. ^ a b c "BILANZ (CH)". Axel Springer AG. Archived from the original on 18 April 2015. Retrieved 18 April 2015.
  8. ^ Oksana Newman (1 January 2007). Online Business Sourcebook. Walter de Gruyter. p. 156. ISBN 978-3-598-44038-0. Retrieved 3 May 2015.
  9. ^ "Media Data 2013" (PDF). Axel Springer. Retrieved 18 April 2015.
  10. ^ "Capital Markets Day" (PDF). Axel Springer AG. 6 October 2008. p. 12. Archived from the original (PDF) on 18 April 2015. Retrieved 18 April 2015.
  11. ^ "BILANZ - the German Business Magazine". INMA. Retrieved 30 April 2015.
  12. ^ "BILANZ". getAbstract. Archived from the original on 13 May 2015. Retrieved 3 May 2015.

External links[edit]