It has been suggested that BK Tee Vee be merged into this article. (Discuss) Proposed since September 2015.
BK Dinner Baskets was a series of product introduced in 1993 by the international fast-food restaurant chain Burger King. The products were designed to add product that would appeal to families and customers looking for a "higher class" meal found in family style restaurants.[1]
The campaign was created by New York based agency D'Arcy Masius Benton & Bowles. The original ads were used to promote the Burger King Every Day Value Menu and BK Dinner Baskets. The advertising program was designed as part of a back to basics plan by Burger King after a series of disappointing advertising schemes including the failure of its 1980s Where's Herb? campaign. One of the main parts of the plan was to introduce a value menu in response to McDonald's, Taco Bell and Wendy's.[3]
^Stuart Elliot (1993-10-21). "Once Again, Burger King Shops for an Agency". the New York Times. Retrieved 2008-02-06. Indeed, Burger King's belated value-oriented approach marks an about-face after a year spent trying to give the chain, with more than 7,000 company-owned and franchised outlets, a more upscale persona by selling higher-priced fare like dinner baskets and offering table service.
^Theresa Howard (1993-11-01). "Value in driver's seat as BK takes new route". Nations Restaurant News. Retrieved 2008-02-06. Having survived such advertising blunders as Herb the Nerd and "sometimes you gotta break the rules" and such strategies as selling Domino's Pizza, Weight Watchers meals and offering table service, Burger King is proceeding along the value and back-to-basics route.
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