BLU Products

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Blu Products
Industry Consumer electronics
Founded Miami, Florida, United States (2009 (2009))
Founders Samuel Ohev-Zion kids Isaac Ariel Benny Rafael Elijah and esther [1]
Headquarters Doral, Florida, United States
Key people
Samuel Ohev-Zion (CEO)
Products Mobile phones
Production output
  • Increase 15 million units (2014)
  • 4.1 million units (2012)
  • 70,000 units (2009)
[1]
Website bluproducts.com

BLÜ Products (BLU with a stylized "Ü"), is an American consumer electronics company founded in 2009 and headquartered in Miami, Florida.[2] The company designs re-branded, low-cost mobile devices, and primarily sells smartphones that run on Android software.[3] [4] The company's name stands for Bold Like Us.

History[edit]

BLU Products, founded by Samuel Ohev-Zion, was supposedly among the first Latin-owned mobile phone manufacturer aimed at a Latin population. It became the fastest-growing mobile phone provider in the region, announcing its presence at CTIA Wireless 2011.[citation needed] BLU Products was founded by Brazilian entrepreneur Samuel Ohev-Zion.[5]

BLU products are present throughout Latin America, Central America, the United States, and all of the Caribbean. BLU sold 70,000 units in its first year in 2009, and rapidly became the leading mobile device brand in Latin America, selling 4.1 million units the following year.[2] In Aruba, the leading cellular carrier Digicel introduced in September 2013 a very low-cost BLU Android cellphone for the local market, going for only Afl.9 (approximately US$6) with a post-paid plan.[6] In May 2017, Blu became the official shirt sponsor of Spanish football club Valencia CF.[7]

Products[edit]

Android Phones

  • Advance series: Low-end devices, most of which have a 4.0" screen.
  • Dash series: Low and mid-ranged devices. In 2013, the Dash series was released and started at a $50 dollar price point.[8][9][10][11] [12]
  • Energy series: Mid and high-end devices. Phones in this series generally have a bigger battery compared to the Studio series.
  • Grand series Low end devices. Phones in this series are similar to the Dash Series, Usually with MT6580 processors, Phones in this Series are generally bigger though.
  • Life series: High-end devices. New phones will include fingerprint sensors, 2K screens and higher range phone processors.[citation needed]
  • Neo series: Low to Mid-Ranged Devices, most phones in this series are generally bigger than 4.0 Inches except some phones like the BLU Neo 3.5.
  • Tank Xtreme series: Devices with water and dust resistance.
  • Touchbook series Low end devices. These devices are different than the other Blu Devices, as they are tablets with Sim-cards, not phones, also they use Mediatek Processors.
  • Pure series: BLU's highest-end devices. The BLU Pure XR, released in August 2016, is known for having a 3D Touch display.[13]
  • R series Low and Mid-end devices. phones in this Series, well atleast the first R series, usually had cheaper prices than other Mid-end phones, starting at $50, with Amazon Prime.
  • S series: The S1, released in September 2017, was BLU's first phone to be compatible with Sprint and other CDMA carriers.[14]
  • Studio series: First released in 2012
    • BLU Studio X (and X plus (5.5 inches)): Comes with Android 4.4.2 and is upgradable to 5.0.2 lollipop.[citation needed]
    • BLU Studio G: Lowest end studio series phone. Reliable yet low battery life and low screen resolution. When released it was sold for $99 in stores such as Target, Best Buy and, Amazon.com.[citation needed]
    • Studio Series: Mid and high-end devices. Phones in this series often support 4G HSPA and some, LTE. They are known for durability. Battery life ranges from low to medium depending on the specific model.[15]
  • Vivo series: [12] Mid and high-end devices. The Vivo 4.3 was dubbed as the 'world's first' phone containing a dual SIM Card [16]

Windows Phones[17][18]

Feature Phones

Blu's feature phones have the bar or flip form factors.[22]

Controversy[edit]

In August 2016, BlackBerry Limited filed a lawsuit against BLU for allegedly infringing 15 patents.[23]

In November 2016, security firm, kryptowire, detected pre-loaded remote surveillance software on BLU phones sold online through Amazon and Best Buy.[24] In August of 2017, Engadget reported that Amazon pulled Blu Products from its website over security vulnerabilities that resulted in BLU consumer user data being covertly sent to China.[25] One month later, Amazon reinstated sales of BLU devices on their website. [26] CNET reported, "[Shanghai Adups Technology] Having access to the command and control channel -- a communications route between your device and a server -- allowed Adups to execute commands as if it's the user, meaning it could also install apps, take screenshots, record the screen, make calls and wipe devices without needing permission."[27] Even after Adups publicly reported the spyware to be a mistake, kryptowire discovered that the same vulnerability was still being utilized, except it was being utilized in a more covert manner.[27]

References[edit]

  1. ^ a b Pierce, David (18 March 2013). "Meet the tiny, Florida-based phone maker that thinks it can beat Samsung". The Verge. Retrieved 30 May 2013. 
  2. ^ a b Pierce, David (18 March 2013). "Meet the tiny, Florida-based phone maker that thinks it can beat Samsung". The Verge. 
  3. ^ Dolcourt, Jessica (24 March 2011). "Blu: A new Android maker on the horizon". CNET. Retrieved 22 November 2017. 
  4. ^ Newman, Jared (18 March 2013). "Blu Products Touts Cheap, Unlocked Phones with Fancy Specs". Time. 
  5. ^ "First Latin-Owned Mobile Manufacturer Makes Debut at CTIA Wireless 2011". PR Newswire. Blu Products via PR Newswire. 21 March 2011. Retrieved 18 November 2016. 
  6. ^ "Digicel Aruba mobile phone price plan". Digicel. Archived from the original on 2013-12-03. 
  7. ^ http://en.valenciacf.com/ver/71473/blu-products-and-valencia-cf-announced-their-new-global-partnership.html
  8. ^ "Dash series". www.androidpolice.com. Retrieved 2015-10-28. 
  9. ^ "Dash series". ismooth.com. Retrieved 2015-10-28. 
  10. ^ http://www.prnewswire.com/news-releases/blu-products-expands-dash-series-of-smartphone-devices-introducing-three-new-models---dash-jr-dash-music-40-and-dash-50-starting-at-just-49-unlocked-221461771.html
  11. ^ Fingas, Jon (29 August 2013). "BLU Products launches trio of Dash smartphones starting at $49". Engadget. 
  12. ^ a b "BLU Phones". GSM Arena. Archived from the original on 22 November 2017. 
  13. ^ "BLU Pure XR - Full phone specifications". www.gsmarena.com. Retrieved 2017-12-21. 
  14. ^ "BLU's S1 leaks on Sprint's site, may be the first BLU phone to come to the network". Android Police. 2017-09-07. Retrieved 2017-11-23. 
  15. ^ http://www.prnewswire.com/news-releases/blu-products-introduces-studio-c-series-smartphone-lineup-with-the-best-performance-and-value-available-in-the-smartphone-marketplace-bringing-freedom-of-choice-to-consumers-270137311.html
  16. ^ Alvarez, Edgar (3 August 2012). "BLU Products intros Vivo 4.3, says it's 'world's first' dual-SIM smartphone with Super AMOLED Plus". Engadget. Retrieved 22 November 2017. 
  17. ^ http://www.windowscentral.com/blu-win-hd-lte-and-win-jr-lte-windows-phones-launch-europe-amazon
  18. ^ "BLU Products expands Windows Phone collaboration with Microsoft by launching 4G LTE Windows Phones in Europe and India Markets". PRNewswire. BLU Products via PRNewswire. 11 August 2015. Retrieved 18 November 2016. 
  19. ^ a b Vasile, Cosmin (11 August 2015). "BLU Launches Win HD LTE and Win JR LTE Windows Phones in India". Softpedia. 
  20. ^ "BLU Win HD". GSMArena. 
  21. ^ "BLU Win JR". GSMArena. 
  22. ^ "Feature Phones". www.bluproducts.com. Retrieved 2015-10-15. 
  23. ^ Mullin, Joe (22 August 2016). "BlackBerry's new round of patent lawsuits targets BLU—and Android". Ars Technica. Retrieved 18 November 2016. 
  24. ^ https://arstechnica.com/security/2016/11/chinese-company-installed-secret-backdoor-on-hundreds-of-thousands-of-phones/
  25. ^ Shah, Saqib (1 August 2017). "Amazon removes Blu smartphones over 'security concerns'". Engadget. 
  26. ^ "BLU makes its triumphant return to Amazon". Phandroid - Android News and Reviews. 2017-08-07. Retrieved 2017-08-08. 
  27. ^ a b NG, Alfred (26 July 2017). "These cheap phones come at a price -- your privacy". CNET. 

External links[edit]