BLU Products

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BLU Products
IndustryConsumer electronics
Predecessor BLU Television and Radio Stations
FoundedFebruary 17, 1996; 25 years ago (1996-02-17) (Film company)
August 4, 2009; 11 years ago (2009-08-04) (Phone company)
FounderSamuel Ohev-Zion
Key people
Samuel Ohev-Zion (CEO)
ProductsMobile phones
Production output
  • Increase 15 million units (2014)
  • 4.1 million units (2012)
  • 70,000 units (2009)[1]
Total assetsNet worth: >$2 billion[1] Edit this at Wikidata

BLU Products is an American company, headquartered in Miami. BLU rebrands low-cost mobile phones manufactured by ODMs such as QiKU, Gionee, Doogee and Tinno Mobile.

The name BLU stands for Bold Like Us.


BLU Products, founded by Samuel Ohev-Zion, was among the first Latin-owned mobile phone manufacturer aimed at a Latin population. It became the fastest-growing mobile phone provider in the region, announcing its presence at CTIA Wireless 2011.[citation needed]

BLU products are present throughout Latin America, Central America, the United States, and all of the Caribbean. BLU sold 70,000 units in its first year in 2009, and rapidly became the leading mobile device brand in Latin America, selling 4.1 million units the following year.[2] In Aruba, Digicel introduced in September 2013 a low-cost BLU Android cellphone for the local market, going for only Afl.9 (approximately US$6) with a post-paid plan.[3] In May 2017, BLU became the official shirt sponsor of Spanish football club Valencia CF.[4]


Android Phones

  • Advance series: Low-end devices, most of which have a 4.0" screen.
  • Dash series: Low and mid-ranged devices. In 2013, the Dash series was released and started at a $50 dollar price point.[5][6][7][8][9]
  • Energy series: Mid and high-end devices. Phones in this series generally have a bigger battery compared to the Studio series.
  • Grand series Low end devices. Phones in this series are similar to the Dash Series, Usually with MT6580 processors, Phones in this Series are generally bigger though.
  • Life series: High-end devices. New phones will include fingerprint sensors, 2K screens and higher range phone processors.[citation needed]
  • Neo series: Low to Mid-Ranged Devices, most phones in this series are generally bigger than 4.0 Inches except some phones like the BLU Neo 3.5.
  • Tank Xtreme series: Devices with water and dust resistance.
  • Touchbook series Low end devices. These devices are different than the other BLU Devices, as they are tablets with Sim-cards, not phones, also they use Mediatek Processors.
  • Pure series: BLU's highest-end devices. The BLU Pure XR, released in August 2016, is known for having a 3D Touch display.[10]
  • R series Amazon partnered with BLU in releasing the R1HD starting at $50, with Amazon Prime.
  • S series: The BLU S1, released in September 2017, was BLU's first phone to be compatible with Sprint and other CDMA carriers.[11][12]
  • Studio series: First released in 2012
    • BLU Studio X (and X plus (5.5 inches)): Comes with Android 4.4.2 and is upgradable to 5.0.2 lollipop.[citation needed]
    • BLU Studio G: Lowest-end studio-series phone
    • Studio Series: Mid and high-end devices. Phones in this series often support 4G HSPA and some, LTE. They are known for durability. Battery life ranges from low to medium depending on the specific model.[13]
  • Vivo series: [9] Mid and high-end devices. The Vivo 4.3 was dubbed as the world's first dual SIM smartphone with Super AMOLED Plus screen [14]

Windows Phones[15][16]

Feature Phones

BLU's feature phones have the bar or flip form factors.[20]


In August 2016, BlackBerry Limited filed a lawsuit against BLU for allegedly infringing 15 patents.[21]

In November 2016, security firm Kryptowire detected pre-loaded remote surveillance software on BLU phones sold online through Amazon and Best Buy.[22] In August 2017, Engadget reported that Amazon pulled BLU Products from its website over security vulnerabilities that resulted in BLU consumer user data being covertly sent to China.[23] One month later, Amazon reinstated sales of BLU devices on their website.[24] CNET reported, "[Shanghai Adups Technology] Having access to the command and control channel -- a communications route between your device and a server -- allowed Adups to execute commands as if it's the user, meaning it could also install apps, take screenshots, record the screen, make calls and wipe devices without needing permission."[25] Even after Adups publicly reported the spyware to be a mistake, kryptowire discovered that the same vulnerability was still being utilized, except in a more covert manner.[25] The Federal Trade Commission (FTC) subsequently investigated the widely reported consumer privacy exploitation that was attributed to BLU.[26] In April 2018, the FTC disclosed that their agency had reached a settlement with BLU where it alleged that "BLU misled consumers and put their personal data at risk."[27] A few months later, the FTC officially concluded that BLU "deceived consumers about the disclosure of their personal information"[28] and believed BLU "violated the Federal Trade Commission Act."[29] In September 2018, BLU was ordered to be legally bound to specific stipulations to settle their legal misconduct.[29] The settlement with the FTC required BLU's security practices to be thoroughly and regularly analyzed for the following 20 years by an independent 3rd party security monitoring entity.[29] It also required BLU to develop and maintain a "comprehensive security program" designed for both "new and existing" BLU devices.[29]


  1. ^ a b Pierce, David (18 March 2013). "Meet the Tiny, Florida-Based Phone Maker that Thinks It Can Beat Samsung". The Verge. Retrieved 30 May 2013.
  2. ^ Pierce, David (18 March 2013). "Meet the tiny, Florida-based phone maker that thinks it can beat Samsung". The Verge.
  3. ^ "Digicel Aruba mobile phone price plan". Digicel. Archived from the original on 2013-12-03.
  4. ^
  5. ^ "Dash series". Retrieved 2015-10-28.
  6. ^ "Dash series". Archived from the original on 2016-03-04. Retrieved 2015-10-28.
  7. ^
  8. ^ Fingas, Jon (29 August 2013). "BLU Products launches trio of Dash smartphones starting at $49". Engadget.
  9. ^ a b "BLU Phones". GSM Arena. Archived from the original on 22 November 2017.
  10. ^ "BLU Pure XR - Full phone specifications". GSM Arena. Retrieved 2017-12-21.
  11. ^ "Meet the BLU S1 - The First BLU phone for Sprint!". Best Cellular. Retrieved 2019-02-19.
  12. ^ "BLU's S1 leaks on Sprint's site, may be the first BLU phone to come to the network". Android Police. 2017-09-07. Retrieved 2017-11-23.
  13. ^
  14. ^ Alvarez, Edgar (3 August 2012). "BLU Products intros Vivo 4.3, says its 'world's first' dual-SIM smartphone with Super AMOLED Plus". Engadget. Retrieved 22 November 2017.
  15. ^
  16. ^ "BLU Products expands Windows Phone collaboration with Microsoft by launching 4G LTE Windows Phones in Europe and India Markets". PRNewswire. BLU Products via PRNewswire. 11 August 2015. Retrieved 18 November 2016.
  17. ^ a b Vasile, Cosmin (11 August 2015). "BLU Launches Win HD LTE and Win JR LTE Windows Phones in India". Softpedia.
  18. ^ "BLU Win HD". GSM Arena.
  19. ^ "BLU Win JR". GSM Arena.
  20. ^ "Feature Phones". Retrieved 2015-10-15.
  21. ^ Mullin, Joe (22 August 2016). "BlackBerry's new round of patent lawsuits targets BLU—and Android". Ars Technica. Retrieved 18 November 2016.
  22. ^
  23. ^ Shah, Saqib (1 August 2017). "Amazon removes Blu smartphones over 'security concerns'". Engadget.
  24. ^ "BLU makes its triumphant return to Amazon". Phandroid - Android News and Reviews. 2017-08-07. Retrieved 2017-08-08.
  25. ^ a b NG, Alfred (26 July 2017). "These cheap phones come at a price -- your privacy". CNET.
  26. ^ "Lesson of BLU: Make the right privacy, security calls when working with service providers". Federal Trade Commission. 2018-04-30. Retrieved 2019-02-27.
  27. ^ "Mobile Phone Maker BLU Reaches Settlement with FTC over Deceptive Privacy and Data Security Claims". Federal Trade Commission. 2018-04-30. Retrieved 2019-02-27.
  28. ^ "FTC Gives Final Approval to Settlement with Phone Maker BLU". Federal Trade Commission. 2018-09-10. Retrieved 2019-02-27.
  29. ^ a b c d "UNITED STATES OF AMERICA BEFORE THE FEDERAL TRADE COMMISSION: In the Matter of BLU PRODUCTS, INC., a corporation; and SAMUEL OHEV-ZION, individually and as owner and President of BLU PRODUCTS, INC.: DECISION AND ORDER DOCKET NO. C-4657" (PDF). Federal Trade Commission. 2018-09-06. Retrieved 2019-02-27.

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