Baader–Meinhof effect

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The Baader-Meinhof effect, also known as frequency illusion, is the illusion in which a word, a name, or other thing that has recently come to one's attention suddenly seems to appear with improbable frequency shortly afterwards (not to be confused with the recency illusion or selection bias[1]). It was named in 1994 after the West German Baader-Meinhof group, when a commentator on the St. Paul Pioneer Press online discussion board reported starting to hear the group's name repeatedly after learning about them for the first time.[2]

See also[edit]


  1. ^ Zwicky, Arnold (2005-08-07). "Just Between Dr. Language and I". Language Log.
  2. ^ Staff, Pacific Standard. "There's a Name for That: The Baader-Meinhof Phenomenon". Pacific Standard.