Baba Roots, which was founded by entrepreneur William Webb, is a herbal drink popular among young people in Jamaica. The manufacturer sponsors events featuring dancehall music, and several deejays have promoted the drink. It is popularly believed in Jamaica that herbal drinks like Baba Roots promote good health and stimulate sexual performance, although the effects of the ingredients have not been fully studied.
- "Baba Roots expands production". The Jamaica Online Star (Kingston, Jamaica: The Gleaner Company Limited). Retrieved 2010-10-08. External link in
- Petre Williams; Arlene Martin-Wilkins (2004-06-06). "Roots tonic: cure-all or sexual stimulant?". The Jamaica Observer (Kingston, Jamaica). Retrieved 2010-10-08.
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