Babble.com

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Babble is an online magazine and blog network targeting young, educated, urban parents.[1] Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.

History[edit]

Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.[2] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009,[3] and was acquired by Disney Interactive Media Group in 2011.[4]

Reception[edit]

The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 “General Excellence Online” award, writing that “[the] magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field.”[5]

Time Magazine listed Babble.com as one of the 50 Best Websites of 2010,[6] while Forbes named Babble as one of the Top 100 Websites for Women.[7]

Babble's advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.[8]

Select contributors[edit]

References[edit]

  1. ^ Pamela Paul (December 10, 2006). "Healthy Babies Need Irony". The New York Times. 
  2. ^ "About Us". Babble.com. Retrieved May 28, 2012. 
  3. ^ Jenna Wortham (January 30, 2009). "Sexy Nerve.Com Kicks Parenting Site Out of the Nest". The New York Times. Retrieved November 13, 2011. 
  4. ^ Evelyn M. Rusli (November 14, 2011). "Disney Acquires Parent Blogging Network". The New York Times. Retrieved November 14, 2011. 
  5. ^ "American Society of Magazine Editors". Magazine.org. Retrieved May 28, 2012. 
  6. ^ Time Staff (August 25, 2010). "50 Best Web Sites 2010". Time. 
  7. ^ "Best Web Sites for Women - Blogs". Forbes. June 23, 2011. 
  8. ^ Similac and Babble team up to dupe breastfeeding moms (September 2010) - See more at: http://www.phdinparenting.com/blog/2010/9/3/similac-and-babble-team-up-to-dupe-breastfeeding-moms.html#sthash.BZfV5TYk.dpuf

External links[edit]