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IndustryBaby products
FoundedStockholm, Sweden (1961)
FounderBjörn Jakobson
Elsa Jakobson
Headquarters Sundbyberg, Sweden
Key people
Björn Jakobson (Founder) and
Lillemor Jakobson (Creative Designer)
Number of employees
around 160

BabyBjörn is a Swedish family-owned company specializing in the manufacturing and marketing of baby products. It was founded in 1961 by Björn Jakobson and his sister-in-law Elsa Jakobson, who in 2012 was awarded His Majesty The King’s Medal “for significant contributions to Swedish industry”.

The company’s first product was a bouncing cradle, but today Babybjörn is best known for its baby carriers. Its first baby carrier was made in 1973.[1]

"Since our start in 1961, our purpose is still to develop safe and well-designed products to make everyday life for parents and babies easier and even more fun. We warmly welcome your growing family to ours!" During the 1980s, Babybjörn began to be sold in the USA and Japan. Today, Babybjörn's products are sold in over 50 countries.[2]

BabyBjörn has received numerous awards for its designs over the years, among them IDSA’s award Design of the Decade and the Red Dot Design Award.

BabyBjörn has international subsidiaries, reaching across the globe, including Europe, North America, Japan, China, South East Asia, and Korea.[3]

The current product assortment consists of Baby Carriers, Bouncers, Travel Cots, Sleep, along with Bath and Kitchen assortments.

In September 2019, Stina Westerstad took over as CEO of the company.[4][5]


  1. ^ Stein, Sadie (June 29, 2012). "Who Made That Baby Bjorn". The New York Times. Retrieved 15 November 2013.
  2. ^ " - Boom för Baby Björn". 2013-11-13. Archived from the original on 2013-11-13. Retrieved 2022-08-13.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  3. ^ "BabyBjörn Baby Products". Ecofriendly Advisor. August 29, 2021. Retrieved 29 December 2021.
  4. ^ "BabyBjörn värvar ny vd från H&M". Retrieved 2019-07-17.
  5. ^ "H&M-chef utsedd till ny vd för Babybjörn". Dagens industri. 2019-07-08. Retrieved 2019-09-24.

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