Baby Buggy

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Baby Buggy

Baby Buggy was founded in May 2001 by Jessica Seinfeld after the birth of her first child.[1] According to Jessica, “shortly after the birth of my daughter, Sascha, having slowly accumulated closets full of used – but very usable – baby clothing and equipment she no longer needed, I had a moral dilemma; as the daughter of a social worker, throwing out perfectly good baby gear was unthinkable; and yet there was no easy way to get it to a family who could use it. Thus, Baby Buggy was born.” [2]

In April 2016, Baby Buggy renamed to GOOD+ Foundation to better communicate its model: pairing donations of essential children’s and family items with transformational programs. The combination of its goods and partner services is the idea behind the migration to Good+.[3]

GOOD+ Foundation grants donations of products and services to programs that have demonstrated a capacity to address family poverty in three focus areas: supporting new mothers, investing in early childhood and engaging fathers. Through the generous support of donors and over 45,000 volunteers, GOOD+ Foundation has donated nearly 20 million items through its partner network across the United States.

About $4 Million of Baby Buggy’s budget is made up of in-kind product donations from individuals and corporations. Financial support for the organization comes through its Board of Directors, the Friends of Baby Buggy group, other private individuals, corporations and foundations. As of 2014, 90 cents of every dollar received by Baby Buggy went straight to programs.[4]

The organization has been rated 4-Stars by Charity Navigator and received national accreditation from the Better Business Bureau Wise Giving Alliance.

In July 2010, Baby Buggy launched a layette collection with Target Corporation, with 10% of sales going to help families in need.[5] The layette line was designed by illustrator and children’s book author Maira Kalman.