Baby Bottom Butter

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Baby Bottom Butter is a balm sold by English supermarket chain Waitrose, used upon babies' bottoms to soothe them and prevent nappy rash. It is produced in Hampshire.[1] When they reformulated it to remove preservative parabens and other petrochemicals, they found that sales increased significantly as mothers started to use it themselves, in place of expensive moisturizer.[1] The natural ingredients now include olive oil, camomile oil and lavender.[1] As the word spread through parenting websites, with many women praising its softening and firming effect, the product sold out at many stores.[2] In 2008, the product sold eight years worth of stock in just four months following this buzz.[3] Enthusiasm for the balm continued, and in 2011, it was announced to be Waitrose's best-selling skincare product.[4]

See also[edit]


  1. ^ a b c James Tozer (19 April 2008), "Supermarket stampede as women slap £2.49 baby 'bottom butter' on their faces", Daily Mail
  2. ^ Roya Nikkhah (26 July 2008), "The ugly truth about skin creams, by beauty boss Liz Earle", Daily Telegraph
  3. ^ Charlotte Ross (2 September 2008), "Beauty: Time to face facts", The Scotsman
  4. ^ Max Benato (18 January 2011), "Let's face it, Baby Bottom Butter is better on your cheeks", The Guardian