Baby Bottom Butter
Baby Bottom Butter is a balm sold by English supermarket chain Waitrose, used upon babies' bottoms to soothe them and prevent nappy rash. It is produced in Hampshire. When they reformulated it to remove preservative parabens and other petrochemicals, they found that sales increased significantly as mothers started to use it themselves, in place of expensive moisturizer. The natural ingredients now include olive oil, camomile oil and lavender. As the word spread through parenting websites, with many women praising its softening and firming effect, the product sold out at many stores. In 2008, the product sold eight years worth of stock in just four months following this buzz. Enthusiasm for the balm continued, and in 2011, it was announced to be Waitrose's best-selling skincare product.
- James Tozer (19 April 2008), "Supermarket stampede as women slap £2.49 baby 'bottom butter' on their faces", Daily Mail
- Roya Nikkhah (26 July 2008), "The ugly truth about skin creams, by beauty boss Liz Earle", Daily Telegraph
- Charlotte Ross (2 September 2008), "Beauty: Time to face facts", The Scotsman
- Max Benato (18 January 2011), "Let's face it, Baby Bottom Butter is better on your cheeks", The Guardian