Baby Bottom Butter

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Baby bottom butter.jpg

Baby Bottom Butter is a balm sold by English supermarket chain Waitrose, used upon babies' bottoms to soothe them and prevent nappy rash. It is also popular as a face cream for women.


The natural ingredients now include olive oil, camomile oil and vanilla.[1] When it was reformulated in 2008 to remove preservative parabens and other petrochemicals, sales increased significantly as mothers started to use it themselves, in place of expensive face cream.[2][3] As the word spread through parenting websites, with many women praising its softening and firming effect, the product sold out at many stores.[4] In 2008, the product sold eight years worth of stock in just four months following this buzz.[5] Enthusiasm for the balm continued, and in 2011, it was announced to be Waitrose's best-selling skincare product.[1] It is produced in Hampshire.[2]

People living in New Zealand made special arrangement to have it shipped to them and, in 2014, the luxury supermarket chain, Nosh, started stocking it.[6] In 2016, Waitrose started exporting the product to China.[7]

See also[edit]


  1. ^ a b Max Benato (18 January 2011), "Let's face it, Baby Bottom Butter is better on your cheeks", The Guardian
  2. ^ a b "Supermarket stampede as women slap £2.49 baby 'bottom butter' on their faces", Evening Standard, 19 April 2008
  3. ^ "The 2.49 cream wowing women", Marie Claire, 23 April 2008
  4. ^ Roya Nikkhah (26 July 2008), "The ugly truth about skin creams, by beauty boss Liz Earle", Daily Telegraph
  5. ^ Charlotte Ross (2 September 2008), "Beauty: Time to face facts", The Scotsman, archived from the original on 10 September 2008
  6. ^ Morgan Tait (28 March 2014), "Top and bottom cult cream arrives in NZ", NZ Herald
  7. ^ Carolyn Robertson (18 April 2016), "Waitrose begins exporting to China via e-commerce platform", The Grocer