Baby Bottom Butter
The natural ingredients now include olive oil, camomile oil and vanilla. When it was reformulated in 2008 to remove preservative parabens and other petrochemicals, sales increased significantly as mothers started to use it themselves, in place of expensive face cream. As the word spread through parenting websites, with many women praising its softening and firming effect, the product sold out at many stores. In 2008, the product sold eight years worth of stock in just four months following this buzz. Enthusiasm for the balm continued, and in 2011, it was announced to be Waitrose's best-selling skincare product. It is produced in Hampshire.
People living in New Zealand made special arrangement to have it shipped to them and, in 2014, the luxury supermarket chain, Nosh, started stocking it. In 2016, Waitrose started exporting the product to China.
- Max Benato (18 January 2011), "Let's face it, Baby Bottom Butter is better on your cheeks", The Guardian
- "Supermarket stampede as women slap £2.49 baby 'bottom butter' on their faces", Evening Standard, 19 April 2008
- "The 2.49 cream wowing women", Marie Claire, 23 April 2008
- Roya Nikkhah (26 July 2008), "The ugly truth about skin creams, by beauty boss Liz Earle", Daily Telegraph
- Charlotte Ross (2 September 2008), "Beauty: Time to face facts", The Scotsman, archived from the original on 10 September 2008
- Morgan Tait (28 March 2014), "Top and bottom cult cream arrives in NZ", NZ Herald
- Carolyn Robertson (18 April 2016), "Waitrose begins exporting to China via e-commerce platform", The Grocer