Babyshop

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Babyshop
Industry Children's retail
Founded 1973
Founder Mukesh Jagtiani
Headquarters Dubai
Website www.babyshopstores.com

Babyshop is a children's retail store and the first company under Landmark Group.[1] The company serves 19 countries with over 235 stores,[2] and has over 4.8 million customers.[1] The store focuses on children's products for ages 0 to 16[3][4][5] and sells major brands including Barbie, Disney, Philips AVENT, Fischer-Price, and Ferrari.[6] Over and above its physical stores, Babyshop also retails around 10,000 products online[7] through its E-commerce site, which was launched on November 24, 2016.[8]

History[edit]

In 1973, Babyshop was founded by Mukesh Jagtiani[9] in Bahrain.[4][6] In 1990, Babyshop expanded to the UAE with its first store in Sharjah.[10] In 2005, the company increased its focus on child safety and began raising awareness.[11][12] In cooperation with the Roads and Transport Authority, Babyshop began adding child seats to taxis in Dubai for the “Child Safety First” campaign of 2011. The three-month campaign focused on raising awareness of child safety during daily travel.[13] In 2012, Babyshop backed a survey conducted by AC Nielsen regarding parental concerns of child safety, which resulted in roadshows to educate people on child safety.[3][11]

Babyshop Store

Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood. The book featured 27 contributors and more that 40 articles.[14][15][16]

References[edit]

  1. ^ a b Aarti Nagraj (18 February 2014). "Babyshop To Open 15 New UAE Outlets By 2016". Gulf Business. Retrieved 11 August 2015. 
  2. ^ "Babyshop on track for 300 stores in new countries". Khaleej Times. 13 February 2016. Retrieved 22 February 2016. 
  3. ^ a b "Babyshop Opens Doors to 43rd UAE Outlet at Arabian Center in Mirdiff Dubai". Zawya. November 2, 2014. Retrieved July 29, 2015. 
  4. ^ a b Muzaffar Rizvi (2 October 2011). "Babyshop bucking recession". Khaleej Times. Retrieved 11 August 2015. 
  5. ^ "Babyshop announces five year investment pipeline of AED250 Million per year". Albawaba. 26 September 2011. Retrieved 11 August 2015. 
  6. ^ a b "Babyshop unveils store in Jordan". Gulf News. 19 May 2014. Retrieved 11 August 2015. 
  7. ^ "Babyshop eyes more promotions to maintain purchases volume". Gulf News. 16 October 2015. Retrieved 13 January 2015. 
  8. ^ "Dubai's Landmark Group launches seven new e-commerce sites for its brands - Gulf Business". Gulf Business. 2016-11-28. Retrieved 2017-01-02. 
  9. ^ Mandeep Singh (16 August 2010). "Richest Indian in Gulf started out in Bahrain". Gulf Daily News. Retrieved 11 August 2015. 
  10. ^ Vasanti Sundaram (5 August 2011). "Babyshop CEO is a true entrepreneur at heart". Gulf News. Retrieved 11 August 2015. 
  11. ^ a b "Babyshop Marks 10 Years of UAE-wide 'Child Safety First' Initiative". Josour Magazine. Retrieved 11 August 2015. 
  12. ^ "Babyshop unveils Dh1b investment strategy". Khaleej Times. 26 September 2011. 
  13. ^ "Dubai Taxi fits cabs with child seats". Khaleej Times. 12 December 2011. Retrieved 11 August 2015. 
  14. ^ "Babyshop launches informative guide". Arab News. 27 April 2015. Retrieved 11 August 2015. 
  15. ^ "Babyshop launches informative guide for first time mothers". The Peninsula. 10 December 2014. Retrieved 11 August 2015. 
  16. ^ "Babyshop Marks 10 Years of 'Safety First' Initiative". Muscat Daily. 3 April 2014. Retrieved 11 August 2015.