Bachelor of Business Management

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Bachelor of Business Management (BBM), sometimes known as a Bachelor of Management Studies,[1] is an undergraduate program of three years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world. And it is classified into 4 majors: Marketing Management, Financial Management, Operational Management and lastly Human Resource Development Management. It is called before as Commenerce BSCom but now change as Bachelor of Science in Business Administration.

The degree is similar to a Bachelor of Business Administration (BBA), but with a stronger emphasis on leadership and management skills.

Program content[edit]

The Bachelor of Business Management program allows students to specialize in a specific academic area including:


  1. ^ (2014-03-03). "Bachelor of Management Studies: University of Waikato". Retrieved 2014-03-23.