Bachelor of Business Management

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Bachelor of Business Management (BBM), sometimes known as a Bachelor of Management Studies,[1] is an undergraduate program of four years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world.

The degree is similar to a Bachelor of Business Administration (BBA), but with a stronger emphasis on leadership and management skills.

Program content[edit]

The Bachelor of Business Management program allows students to specialize in a specific academic area including:


  1. ^ (2014-03-03). "Bachelor of Management Studies: University of Waikato". Retrieved 2014-03-23.