A "backlash" is a strong adverse reaction to an idea, action, or object. It is usually a reflection of a normative resentment rather than a denial of its existence. The term is commonly applied to instances of bias and discrimination against minoritized/marginalized groups.
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Pierce, Jennifer L. (2003-09-01). "Traveling from Feminism to Mainstream Sociology and Back: One Woman's Tale of Tenure and the Politics of Backlash". Qualitative Sociology. 26 (3): 369–396. doi:10.1023/A:1024070310729. ISSN1573-7837.
Pierce, Jennifer L. (2003-03-01). ""Racing for Innocence": Whiteness, Corporate Culture, and the Backlash Against Affirmative Action". Qualitative Sociology. 26 (1): 53–70. doi:10.1023/A:1021404020349. ISSN1573-7837.