Baconator

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Baconator
Baconator.jpg
The Baconator
Nutritional value per 1 double sandwich (304 grams)
Energy970 kcal (4,100 kJ)
40 g
Sugars10 g
Dietary fiber2 g
62 g
Saturated25g
Trans1 g
60 g
VitaminsQuantity %DV
Vitamin A equiv.
10%
83 μg
Vitamin C
20%
17 mg
Vitamin E
307%
46 mg
MineralsQuantity %DV
Calcium
20%
200 mg
Iron
40%
5.25 mg
Sodium
123%
1850 mg
Other constituentsQuantity
Cholesterol210 mg
Energy from sandwich570 kcal (2,400 kJ)

This information is effective as of March 2013.
Percentages are roughly approximated using US recommendations for adults.
Source: www.wendys.com

The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's.

History[edit]

The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerri Anderson.[1] The addition of the product was part of a push to add menu items that appeal to the 18- to 34-year-old demographic and expand late-night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[2]

Naming and trademarks[edit]

The name Baconator is a federal and international trademark of Wendy's International, for use in the US and internationally. On June 17, 2008, Baconator became a registered federal trademark.

Advertising[edit]

As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league.[3] They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers online to win a chance to compete in a halftime CFL contest to build a giant Baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore T-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.

See also[edit]

References[edit]

  1. ^ Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11. The company has improved its marketing, with quirky 'red wig' television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.
  2. ^ "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11. The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.
  3. ^ Kick for a Million Details