Baileys Irish Cream

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Baileys Irish Cream
Baileys Flat White Martinis.jpg
Baileys Flat White Martini
TypeLiqueur
ManufacturerDiageo; previously Gilbeys of Ireland
DistributorDiageo
Country of originRepublic of Ireland
Introduced1974
Alcohol by volume17.0%
VariantsOriginal
Almande Almondmilk Liqueur
Mint Chocolate
Crème Caramel
Coffee
Hazelnut
Biscotti
Orange Truffle
Vanilla Cinnamon
Chocolate
Salted Caramel
Strawberries & Cream
Chocolate Cherry
Espresso Crème
XC
Pumpkin Spice
XC
Red Velvet
Apple Pie
Websitebaileys.com

Baileys Irish Cream is an Irish cream liqueur - an alcoholic beverage flavoured with cream, cocoa, and Irish whiskey - made by Diageo at Nangor Road, in Dublin, Republic of Ireland and in Mallusk, Northern Ireland. Owned by Gilbeys of Ireland, the trademark is currently owned by Diageo. It has a declared alcohol content of 17% by volume.[1]

It is the original Irish cream, invented by a team headed by Tom Jago in 1971 for Gilbeys of Ireland.

History and origin[edit]

Baileys Irish Cream was created by Tom Jago of Gilbeys of Ireland, a division of International Distillers & Vintners, as it searched for something to introduce to the international market. The process of finding a product began in 1971 and production research began in earnest after consultants David Gluckman and Hugh Seymour-Davies (also Mac Macpherson has claimed to be part of the consultant team[2]) — an alcoholic drink made of Irish whiskey and cream that, they remarked, "didn't taste punishing".[3][4]

The formulation of Baileys was motivated partly by the availability of alcohol from a loss making distillery (part of International Distillers & Vintners, and likely W&A Gilbey[5]) and a desire to use surplus cream from another business, Express Dairies, also owned by Grand Metropolitan resulting from the increased popularity of semi-skimmed milk.[6] It included alcohol, cream and Nesquik (the chocolate milk based powder drink) produced by Nestle;[6] the initial formulation process took approximately 45 minutes.[3]

Baileys was introduced in 1974 as the first Irish cream on the market. The Baileys name was granted permission by John Chesterman after W&A Gilbey asked to use the name from a restaurant that John Chesterman owned. The fictional R.A. Bailey signature was inspired by the Bailey's Hotel in London,[7][8] though the registered trademark omits the apostrophe.

Manufacture[edit]

Cream and Irish whiskey from various distilleries[9] are homogenised to form an emulsion with the aid of an emulsifier containing refined vegetable oil. The process prevents the separation of alcohol and cream during storage. Baileys contains a proprietary cocoa extract recipe giving Baileys its chocolate character and essence.[10] The quantity of other ingredients is not known but they include herbs and sugar.[11]

According to the manufacturer, no preservatives are required as the alcohol content preserves the cream. The cream used in the drink comes from Glanbia, an Irish dairy company. Glanbia's Virginia facility in County Cavan produces a range of fat-filled milk powders and fresh cream. It has been the principal cream supplier to Baileys Irish Cream Liqueurs for more than 30 years. At busier times of the year, Glanbia also supplies cream from its Ballyragget facility in Kilkenny.[citation needed]

Shelf life[edit]

The manufacturer claims Baileys Irish Cream has a shelf life of 24 months and guarantees its taste for two years from the day it was made—opened or unopened, refrigerated or not—when stored away from direct sunlight at temperatures between 0 and 25 °C (32 and 77 °F).[12]

Nutritional values[edit]

Baileys and coffee
Baileys cheesecake served with a Baileys-and-chocolate sauce on the side

Nutritional information for Baileys.[9]

Values per 100 ml:
Fat 14 g
Carbohydrate 24 g
Protein 3 g
Energy 1345 kJ (327 kcal)

Drinking[edit]

As is the case with milk, cream will curdle whenever it comes into contact with a weak acid. Milk and cream contain casein, which coagulates, when mixed with weak acids such as lemon, tonic water, or traces of wine. While this outcome is undesirable in most situations, some cocktails (such as the cement mixer, which consists of a shot of Baileys mixed with the squeezed juice from a slice of lime) specifically encourage coagulation.

Variant flavours[edit]

In 2003, Bailey & Co. launched Baileys Glide, aimed at the alcopop market. It was discontinued in 2006.[13]

In 2005, Baileys launched mint chocolate and crème caramel variants at 17% ABV. They were originally released in UK airports and were subsequently released in the mass markets of the UK, US, Australia and Canada in 2006. In 2008, Baileys, after the success of previous flavour variants, released a coffee variant, followed by a hazelnut flavoured variant in 2010.[14] The company trialled a new premium variety, Baileys Gold, at several European airports in 2009.[15] The Gold version also was marketed towards the Japanese consumer.[16] The latest additions to the Baileys flavour family are Biscotti, launched in 2011, and a sub-brand premium product Baileys Chocolat Luxe, which combined Belgian chocolate with Baileys, in 2013. The company released a Vanilla-Cinnamon variety in the US market in 2013 with further flavours, Pumpkin Spice, Espresso and Salted Caramel launching the following year.[17] In 2017, Baileys launched their Pumpkin Spice flavoured liqueur, also their Vegan-Friendly Baileys Almande, and in 2018 Baileys Strawberries & Cream was made available. Baileys launched a new flavour, Red Velvet Cupcake late 2019.

See also[edit]

References[edit]

  1. ^ "FTC Staff Comment Before the Department of the Treasury Alchohol and Tobacco Tax and Trade Bureau Concerning Alcohol Labeling - Federal Trade Commission" (PDF).
  2. ^ "Inventor of Baileys Irish Cream stumbled upon the formula in just 45 minutes". Ireland Calling. 2017-10-09. Retrieved 2019-09-25.
  3. ^ a b Gluckman, David (October 2, 2017). "In 1973, I invented a 'girly drink' called Baileys". The Irish Times.
  4. ^ Hagerty, James R. (October 26, 2018J). "Tom Jago Helped Create Baileys Irish Cream, the World's Top-Selling Liqueur". WS.
  5. ^ "W&A Gilbey | Scotch Whisky". scotchwhisky.com. Retrieved 2019-09-25.
  6. ^ a b "Last Word - Lord Heywood, Pamela Lonsdale, Sangharakshita, Tom Jago, Francis Lai - BBC Sounds". www.bbc.co.uk. Retrieved 2019-09-25.
  7. ^ Clegg, Alicia (2005-08-12). "The Myth of Authenticity". Businessweek.com. Archived from the original on 2008-10-07. Retrieved 2009-04-15.
  8. ^ "Irish Food History". Littleshamrocks.com. 1974-11-26. Retrieved 2009-04-15.
  9. ^ a b "Product & Company Information". Archived from the original on October 2, 2011.
  10. ^ "Baileys Nutrition & Product Information | Baileys Irish Cream". www.baileys.com. Archived from the original on 2017-10-14. Retrieved 2017-12-17.
  11. ^ "Official site: Our story".
  12. ^ "Nutrition and allergies | Original Irish Cream | Baileys". www.baileys.com.
  13. ^ "Baileys Glide bites the dust — Business support". Morning Advertiser. 2005-08-18. Archived from the original on 2009-01-10. Retrieved 2009-04-15.
  14. ^ "Baileys With a Hint of Coffee". Thefoodielist.co.uk. 2008-12-23. Archived from the original on 15 October 2009. Retrieved 2009-10-14.
  15. ^ "Diageo trials new Baileys in travel-retail". dfnionline.com. Archived from the original on 26 June 2009. Retrieved 2009-06-23.
  16. ^ Thomas N Garavan, Barra O' Cinneide, Mary Garavan, Anna Cunningham, Ambrose Downey, Trevor O'Regan and Briga Hynes Cases in Irish Business Strategy and Policy, p. 56, at Google Books
  17. ^ "Baileys Vanilla Cinnamon Irish Cream Launches Stylish Shots on the Go Pop-Up Photo Booths".

External links[edit]