Baldwin Hills Crenshaw Plaza
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|Location||Los Angeles, California, United States|
|Address||3650 West Martin Luther King Boulevard, United States 90008|
|Opening date||November 10, 1947|
|Management||Capri Capital Partners Group|
|Owner||Capri Capital Partners Group|
|No. of stores and services||100+ (2019)|
|No. of anchor tenants||3|
|Total retail floor area||870,000 sq ft (81,000 m2)|
|No. of floors||2|
Baldwin Hills Crenshaw Plaza (commonly, locally known as BHCP and Baldwin Hills Crenshaw) is a shopping mall located in the Baldwin Hills neighborhood of Los Angeles, California. The mall is managed by the Capri Capital Partners Group. Its anchor stores are Macy's, Sears and TJ Maxx.
It was the first post-war retail complex in the state of California. The open-air retail hub was originally called the Broadway-Crenshaw Center and opened its doors in November 1947. It was anchored by branches of the May Company and The Broadway department stores, Woolworth variety stores, and Von's supermarket. It covered a gross area of 550,000 square feet (51,000 m²) and 13 acres (53,000 m2) of parking space along Santa Barbara Ave (now MLK Blvd). It is best known as the oldest shopping mall in the United States that served the Los Angeles County for several decades as one of the city's main attractions. There were more retail stores added to the complex in the early 1950s and mid 1960s, including a Desmond's department store.
As African Americans began moving to the Crenshaw District and Baldwin Hills in the mid 1960s, for decades the mall was an anchor of the African American community of a spectrum of socioeconomic classes, including for example a black Santa Claus. Today, the area is becoming more ethnically diverse and gentrified, through redevelopment within the neighborhood and region.
The mall complex underwent a massive renovation that got underway in the mid 1986. Much of the old original inline store space were demolished. In 1989 a two-level, enclosed regional shopping mall structure was built, which was anchored by the existing The Broadway and May Company stores which was connect through a bridge and included a new Sears as the mall's third anchor.
The new indoor shopping complex, now known as Baldwin Hills Crenshaw Plaza, was officially opened its doors to the public and dedicated with a grand opening ceremony in November 1989 by then Los Angeles mayor Tom Bradley. The mall encompassed its scale to 870,000 square feet (81,000 m²) extension and once again became a city destination.
After a series of rebrandings and major renovation work of the two original department stores, the mall was anchored by the state's only three-story Walmart (in the historic "The Broadway" building, until its closure in 2016), Macy's (in the historic May Company structure building), Sears, and a Lucky's Stores supermarket. The store was later bought out by Albertsons in mid-1999 when Albertson's bought Lucky's in Southern California.
On July 12, 1995, the first Magic Johnson Theatres opened as a 15-screen cinema complex. The grand opening featured many well-known celebrity guest such as then Los Angeles Mayor Richard Riordan and others. The mall contains an additional 115 new retail and specialty shops on over 40 acres (160,000 m2) of land which is located in one of the most densely populated and busiest areas in the United States.
In early 2005, global investors Capri Capital Partners purchased the shopping mall. In 2010, the mall owners added a new interior embellishments, a modern and larger food court on the first level. Capri has also redesigned the theme Baldwin Hills Crenshaw Bridge to a glass see-through bridge overlooking Crenshaw Blvd and Martin Luther King Jr Blvd. Renovations also came with new balcony rails, parallel escalators, elevators with new LCD indicators and new tile flooring on the first and second floor levels. There was also new paint jobs to the Macy's and the now-closed Walmart historical buildings were painted from peach to bright white. There is also a new multiplex cinema Cinemark XD Extreme movie theatre.
The Capri Capitals Firm had also purchased new general retail shops for brands that includes: Pink (Victoria's Secret), Victoria's Secret, Forever 21 and Lane Bryant among others. New high scale restaurants such as: Post & Beam, Chipotle Mexican Grill and Buffalo Wild Wings were also purchased. This first phase of renovation was officially completed in November 2011.
The shopping mall will be served by the Crenshaw/LAX Line light rail line, through a light rail subway station hub. It will serve the shopping center and the adjacent Kaiser Permanente medical facility at Marlton Square. It is currently under construction and is slated to open in mid 2020.
There is currently an EIR draft (which has been approved by the city council) for a 3rd major renovation phase in the near future to completely transform the shopping mall into a modern 24-hour mixed-used entertainment complex. The new open-air complex will include: a luxury 400-room hotel and resort, an office tower with a penthouse level, an open-air plaza, mid to high upscale restaurants, arces of public space, a new multi-story parking structure and new residential units with modern Low-rise condominiums and apartments.
- "History". www.baldwinhillscrenshawplaza.com. Retrieved 2017-06-03.
- Miller, Leila (Sep 17, 2017). "This L.A. mall is famous for its African American Santa Claus. Can it survive gentrification?". Los Angeles Times. Retrieved May 20, 2018.
- "Pederence for blacks sought in Crenshaw Mall Project". www.latimes.com. Retrieved 2017-06-03.
- "Magic , Sony to open 12 screen theatre in Los Angeles". latimes.com/language=en. Retrieved 2017-06-03.
- "Baldwin Hills mall makeover". www.baldwinhillscrenshwplaza.com. Retrieved 2017-06-03.
- "Pink Victoria secrets". www.baldwinhillscrenshwplaza.com. Retrieved 2017-06-05.
- "Walmart Continues Sharpened Focus on Portfolio Management". news.walmart.com. Retrieved 2017-05-30.
- "Baldwin Hills is Up for a Makeover". www.thenewsfunnel.com. Retrieved 2017-06-05.
- "Here's the Huge Plan to turn the Baldwin Hills Crenshaw Plaza into a 24 hour community". urbanize.la,com. Retrieved 2017-06-03.