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Walsgrave Road is the main street that runs through Ball Hill, which is a name that primarily defines the shopping area extending from the brow of the hill down to the junction with Clay Lane/ Brays Lane. The Walsgrave Road forms the main route out of Coventry's town centre towards Leicester and the north east. It passes Gosford Green, approximately half a mile from the centre of Coventry, before passing through Ball Hill about 200 metres further east.
The name seems most likely to have derived from the Old Ball Hotel, still standing at the top of the hill. However, before the early 20th century, the hill was known as Stoke Knob and was mainly residential until, one by one, most of the dwellings were converted into shops.
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