Kasasa, Ltd.

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Kasasa
Industry Financial Services
Founded 2003[1]
Website www.kasasa.com

Kasasa Ltd. (company formerly known as BancVue Ltd.) is a wholesale financial services company headquartered in Austin, Texas.[2] Kasasa sells branded, community-powered products designed to drive profit and growth for community financial institutions.[3][4] Kasasa also supports community banks and credit unions by providing them with marketing, consulting, and web-based solutions in order to market their products more effectively.[5][6][7] Kasasa’s flagship suite provides a research-based strategy leveraging the power of a branded relationship platform.

History[edit]

Kasasa was founded in 2003 in Taylor, Texas under the name BancVue. BancVue’s first product was a checking account called REWARDChecking®, which was sold to community financial institutions in Central Texas.[8] Kasasa has since expanded to provide full marketing-agency services to those financial institutions. Kasasa’s first financial institution, City National Bank of Taylor, in Taylor, TX is still a client.[9][10]

Timeline:

2005: BancVue, Ltd is formed to help develop, market, and consult on software products for community financial institutions.

2006: FirstROI, LLC is formed, with BancVue as majority partner, to create and host websites for community financial institutions.

2010: FirstROI, LLC changes name to BancVue Interactive, LLC (aka. BVi)

2011: BVi merges into BancVue, Ltd. to form one company.

2016: Riverside Partners LLC aka The Riverside Company makes a majority investment in Kasasa, Ltd[11]

2016: BancVue, Ltd officially changes its name to Kasasa, Ltd.

Market[edit]

Kasasa products are exclusively for use by institutions classified as small financial institutions (aka community financial institutions).[12]

Community financial institutions are the primary source of lending for small businesses and farms, and their boards are made up of local citizens who look to forward the interests of those in the community. They make up the largest share of Kasasa clients.[13]

Impact[edit]

Financial institutions that offer Kasasa accounts are given training in the latest digital marketing techniques in categories like social media, search engine optimization, and how to run short- and long-term promotional campaigns as part of their contract with the company.

Kasasa-branded accounts are managed and marketed by the partnering community financial institution and marketing team located at the company’s home base in Austin, TX.[14] In exchange for these services and the right to use Kasasa accounts, partner institutions pay a series of fees.

Kasasa Products[edit]

Kasasa offers a variety of reward checking accounts and one savings account, only offered by community banks and credit unions.

Accounts include:

Kasasa Cash® is a checking account that rewards account holders with nationwide ATM refunds, no monthly service fees, and high interest on their checking account balance.

Kasasa Cash Back® is a checking account that rewards account holders with a high interest percentage back on all of their debit card purchases, along with nationwide ATM refunds and no monthly service fees.

Kasasa Tunes® is a checking account that refunds account holders’ iTunes®, Google PlayTM, and Amazon® purchases.

Kasasa Saver® [15] is a savings account that is paired with either the Kasasa Cash or Kasasa Cash Back accounts. The monthly rewards from these checking accounts are automatically deposited into the Kasasa Saver account.

Account approval, conditions, qualifications, limits, timeframes, enrollments, log-ons and other requirements apply. Qualifications and rewards may vary by account and by institution. Contact an offering institution’s service representative for additional information, details, restrictions, processing limitations and enrollment instructions. Kasasa, Kasasa Cash, Kasasa Cash Back, Kasasa Saver and Kasasa Tunes are trademarks of Kasasa Ltd., registered in the U.S.A.

Patch Values[edit]

Kasasa ranked as one of the best places to work in Austin, Texas in 2009, 2015 and 2016. The company says its success is due to the adoption of its company “Patch Values”: the heart of its company culture. The Patch is made up of the company values that Kasasa asks its employees to embody: Badassitude, Interdependence, 5-Star Leadership, and Love.[16][17]

Awards[18][edit]

2008

· CheckingFinder is named Best of Show at Finovate Startup 2008

· BankNews awards CheckingFinder the Innovative Solutions Award for Best Online/Remote/Mobile Solution in 2008

· Online Banking Report names CheckingFinder One of the 10 Most Significant Innovations & Trends of 2008

2009:

· Inc. 500 ranks BancVue #2 Fastest Growing Private Companies in America among financial services firms

· BancVue is awarded Best of Show at Finovate 2009 for free Kasasa accounts

· Austin Business Journal ranks BancVue #19 in Best Places to Work

· Austin Business Journal honors BancVue with The Fastest Growing Company in Central Texas Award

· BancVue CEO, Gabriel Krajicek, honored as finalist for The Ernst & Young Entrepreneur of The Year Award

· CheckingFinder is awarded 2009 Best Money Saving Tools Award from Wise Bread

2010:

· Fast Company names BancVue one of “Eight Startups Brimming with Hope for the Financial Industry”[19]

· BancVue CEO, Gabriel Krajicek, honored as finalist for The Ernst & Young Entrepreneur of The Year Award

· Inc. 500 ranks BancVue #8 among financial services firms in Fastest Growing Private Companies, 2010

· Austin Business Journal names BancVue as a Fastest Growing Company, for the second year in a row

· Checking Finder is named an Official Honoree for Banking/Bill Paying in the 2010 Webby Awards

2011:

· Fast Company names BancVue one of the 10 Most Innovative Companies in Finance

· BancVue CEO, Gabriel Krajicek, and Chairman, Don Shafer, were both presented with The Ernst & Young Entrepreneur of the Year Central Texas Award

· BancVue is honored as a finalist for the 2011 Ethics in Business Award

· BancVue rated #95 in the FinTech 100 Rankings for Top Financial Technology Firms

· Austin Business Journal names BancVue as a Fastest Growing Company, for the third year in a row

2012:

· BancVue is honored as a finalist for the 2012 Ethics in Business Award

· BancVue’s MoneyIsland awarded EIFLE Award for Instructional Game of the Year

2013:

· MoneyView Video awarded Austin Silver ADDY award in the category of Visual Animation

· BancVue ranked #89 in FinTech 100 Rankings for Top Global Technology Provider to the Financial Services Industry

· “Take Back Your Banking Gas Giveaway” promotion awarded three Platinum MarCom Awards in the International Marketing and Communications Competition

· “Laugh and Win Sweepstakes” promotion awarded two Gold MarCom Awards in the International Marketing and Communications Competition

· “Declaration of Free Checking” print ad and PR campaign awarded two Honorable Mentions at MarCom Awards International Creative Competition

2014:

· Less than two months after its public launch, PiggyBot wins the 2014 Appy Award in the Family/Parenting category

· BancVue ranked #82 in FinTech 100 Rankings for top financial technology providers to the financial services industry

· Dave Ramsey teams up with Kasasa for a financial literacy campaign that’s awarded Gold MarCom Award in the Promotion/Marketing Materials and Integrated Marketing categories

· PiggyBot awarded Gold MarCom Award for Mobile & Web-Based Technology/Mobile App category

· State of Consumer Banking 2015 survey awarded Gold MarCom for in Research/Study category[20]

2015 Awards

· Kasasa Rewards Rush campaign awarded two MarCom Gold Awards in the Special Events/Integrated Marketing category[21]

· FinTech Forward ranks Kasasa amongst the World’s Largest FinTech Providers [22]

See also[edit]

References[edit]

  1. ^ BizJournal.com: BancVue explodes by bringing technology to small, rural banks
  2. ^ BancVue Home
  3. ^ "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03. 
  4. ^ BancVue on Linkedin
  5. ^ "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03. 
  6. ^ "ICBA" (PDF). 
  7. ^ "Community vs. Big Banks | Bankrate.com". www.bankrate.com. Retrieved 2016-03-03. 
  8. ^ "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03. 
  9. ^ "Kasasa® by BancVue® Announces Strategic Investment Partnership with The Riverside Company | Business Wire". www.businesswire.com. Retrieved 2016-03-03. 
  10. ^ "City National Bank | Taylor | TX - Texas". www.cnbt.com. Retrieved 2016-03-03. 
  11. ^ "Kasasa® by BancVue® Announces Strategic Investment Partnership with The Riverside Company | Business Wire". www.businesswire.com. Retrieved 2016-03-03. 
  12. ^ "Is BancVue's Kasasa to Checking What "Intel Inside" was to PCs? - Finovate". Finovate. Retrieved 2016-03-03. 
  13. ^ "ICBA" (PDF). 
  14. ^ Ellis, Blake. "Community banks team up to fight the megabanks". CNNMoney. Retrieved 2016-03-03. 
  15. ^ "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03. 
  16. ^ "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03. 
  17. ^ Kasasa (2016-01-26), The Patch, retrieved 2016-03-03 
  18. ^ "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03. 
  19. ^ "Money Changers: Eight Startups Brimming With Hope for the Financial Industry". Fast Company. Retrieved 2016-03-03. 
  20. ^ "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03. 
  21. ^ "MarCom Awards". enter.marcomawards.com. Retrieved 2016-03-03. 
  22. ^ "Kasasa Rankings" (PDF). 

External links[edit]