|This article needs additional citations for verification. (February 2009)|
|Product type||Adhesive bandage/dressing|
|Owner||Johnson & Johnson|
|Tagline||"I am stuck on Band-Aid (brand) 'cause Band-Aid's stuck on me!"|
Despite common misconception, Band-Aid is a genericized trademark in the United States. The term "band-aid" has entered usage as both a noun and verb describing a temporary fix. (E.g. "Band-aid solutions were used to fix the leak.")
The Band-Aid was invented in 1920 by Thomas Anderson and Johnson & Johnson employee Earle Dickson for his wife Josephine, who frequently cut and burned herself while cooking. The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president before his retirement in 1957.
The original Band-Aids were handmade and not very popular. By 1924, Johnson & Johnson introduced a machine that produced sterilized Band-Aids. In World War II, millions were shipped overseas, helping popularize the product.
In 1951, the first decorative Band-Aids were introduced. They continue to be a commercial success, with such themes as Mickey Mouse, Donald Duck, Superman, Spider-Man, Hello Kitty, Rocket Power, Rugrats, smiley faces, Barbie, Dora the Explorer, Batman and Duck Dynasty.
Trademark genericization eventually resulted in the "Band-Aid" trademark losing its protective status over the Johnson & Johnson brand, becoming a generic term for all adhesive bandages. The company attempted to avoid this outcome with an advertising campaign, but failed. One of the product's noted jingles was composed by Barry Manilow; the chorus is "I am stuck on Band-Aid brand 'cause Band-Aid's stuck on me!"
Johnson & Johnson also manufactures liquid bandages, Scar Healing bandages, and Burn-Aid, burn gel-impregnated bandages. Their newest products include Active Flex bandages and waterproof Tough Strips.
To protect the name, their trademark, Johnson & Johnson always refers to its products as "Band-Aid brand", not just Band-Aids.
Manufacturing facilities are located in Brazil, China and Denmark.
- Band Aid, a charity music group founded by Bob Geldof and Midge Ure.
- "Trademark Status & Document Retrieval: BAND-AID". USPTO. May 15, 2012. Retrieved September 21, 2015.
- "BAND-AID® Brand Heritage". Johnson & Johnson. April 2015. Retrieved September 21, 2015.
- Webber, Harry (June 19, 1998). Divide and Conquer: Target Your Customers Through Market Segmentation. Wiley. p. 39. ISBN 9780471176336.
- "VIDEOS: Six Jingles You Didn't Know Barry Manilow Wrote". WOGL. June 13, 2011. Retrieved September 21, 2015.
|Look up band-aid in Wiktionary, the free dictionary.|