Bandai Namco Holdings

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Bandai Namco Holdings Inc.
Bandai Namco, BNHD
Native name
Kabushiki gaisha Bandai Namuko Hōrudingusu
Public KK
Traded asTYO: 7832
ISINJP3778630008 Edit this on Wikidata
Founded29 September 2005; 15 years ago (2005-09-29)
FounderMasaya Nakamura Edit this on Wikidata
Area served
Key people
  • Shukuo Ishikawa
  • (Chairman)
  • Mitsuaki Taguchi
  • (President)
RevenueIncrease ¥678.312 billion[1] (2017)
Increase ¥75.024 billion[1] (2017)
Increase ¥54.109 billion[1] (2017)
Total assetsIncrease ¥540.49 billion[1] (2017)
Total equityIncrease ¥387.354 billion[1] (2017)
Number of employees
7,871[2] (2018)
SubsidiariesSee list

Bandai Namco Holdings Inc. (BNHD) (株式会社バンダイナムコホールディングス, Kabushiki gaisha Bandai Namuko Hōrudingusu), also known as the Bandai Namco Group, is a Japanese holding company which was formed from the merger of Bandai and Namco on September 29, 2005.[3] It specializes in toys, video games, arcades, anime, and amusement parks. Bandai Namco also supply various arcade machines to movie theaters and arcades across the globe.[4]

The company's headquarters are in Minato, Tokyo.[4] Their US branch, Bandai Namco Holdings USA, was officially formed on January 6, 2008, and handles the US operations of the company from their headquarters in El Segundo, California.[5] As of 2017, Bandai Namco is the world's largest toy company, earning $6.4 billion in annual revenue.[6]

Corporate history[edit]


Bandai started in the 1950s as a toy manufacturing company in Japan. During the 1960s, Bandai expanded their business portfolio to include export sales. The 1970s provided Bandai with success through their racing car sets. Bandai established Bandai America Inc. in 1978 in order to have a sales and marketing distributor for western markets. By the 1990s, Bandai was Japan's leading toy company and consumer product licensor for popular franchises such as Power Rangers and Digimon. During the late 1990s, Sega expressed an interest in merging with Bandai, however, plans fell through for this merger due to differing corporate culture.


Namco started in 1955 as a children's entertainment company in Japan under the name Nakamura Manufacturing. In 1958, they eventually expanded their business by manufacturing arcade machines, and through a company reorganization, the company was renamed to Nakamura Amusement Machine Manufacturing Company, through the acronym "NAMCO". In 1974, Namco purchased Atari Inc. Japan for $500'000 including liabilities. The purpose of this acquisition was for a capital injection for Atari Japan in exchange for Namco to be a publisher for Atari games in Japan. In 1978, Namco created a subsidiary in the United States in order to license Namco games to western publishers.

Namco's first debut into the video game industry was through a game called Gee Bee. Their second debut, Galaxian was the first video game to project RGB color spectrum. It was on their third arcade debut, Pac-Man, that Namco gained worldwide acclaim and pop culture relevancy, and as a result, made Pac-Man the definitive mascot for the company. Namco continued their success in the video gaming industry by contributing to the Golden Age of arcades and home console gaming with notable franchises such as Tekken, Soulcalibur and Tales.


Namco Bandai Holdings was created in 2005, when Bandai and Namco performed a management integration.[7] Officially, Namco was purchased by Bandai for $1.7 billion.[8][9] 57% of the company's holding went to Bandai while 43% went to Namco. Furthermore, Bandai swapped one of its shares for 1.5 shares of the new Namco Bandai. Namco traded evenly with a one-for-one share,[10] carried out via a share exchange. The shareholders of Namco received one NBHD share for each Namco share and the shareholders of Bandai received 1.5 NBHD shares for each Bandai share.[3] Prior to the merger, Bandai and Namco had various subsidiaries that worked under them. After the merger of Bandai Namco, the respective Bandai and Namco subsidiaries were re-designated into different areas of the combined conglomerate.

Acquisitions and subsidiaries[edit]

On March 31, 2006, Namco and Bandai's video game operations merged into Bandai Namco Games Inc. (BNGI, Now known as Bandai Namco Entertainment).[11] Namco's arcade and facility management continue under the name of Namco Ltd.[11]

In September 2006, BNHD acquired CCP Co., Ltd. from Casio and made it a wholly owned subsidiary.[12][13] BNHD have since fully acquired developers Banpresto (whose video game operations were absorbed into Bandai Namco Games on April 1, 2008)[14] and Namco Tales Studio since the merger. Formerly, both were partially owned by Bandai and Namco respectively.

The business of Bandai Networks Co., Ltd. was merged into Bandai Namco Games in April 2009 and Bandai Networks subsequently ceased to exist as a separate company.[15]

Namco Bandai bought a 34% stake in Atari Europe on May 14, 2009, paving the way for its acquisition from Infogrames.[16] Until June 30, 2012, Infogrames had the option to sell the other 66% in Atari Europe to NBHD.[17] Between June 31, 2012, to June 20, 2013, Bandai Namco gained the option to acquire the 66% stake.[18] On the 7th of July 2009, Bandai Namco Holdings bought 100% of Atari Australia Pty Ltd. BNHD acquired 100% of the shares of Atari Asia Holdings Pty. Ltd. and 100% of the shares of Atari UK Ltd.[19]

Bandai Namco took over D3 Publisher on March 18, 2009,[20] after first acquiring a 95% stake in the company.[21] In August 2013, Bandai Namco opened a studio in Vancouver, broadening its reach for western demographics.[22]

In October 2019, Bandai Namco Holdings announced plans to acquire Sotsu, a move which will grant the company rights to the entire Gundam franchise, which the company already holds part of it due to owning the studio Sunrise and due to Bandai being one of the producers of the series.[23]


BNHD is organized into six Strategic Business Units, supplemented by Affiliated Business Companies that provide logistical support.[24] The SBUs consist of Toys & Hobby, Network Entertainment Unit (video games), Real Entertainment Unit (theme parks), Visual and Music Production Unit (production and distribution of anime and music), IP Creation Unit (Production of anime)

Organizational history[edit]

The organization of BNHD has changed considerably since the merger. In 2007, NBHD consisted of 5 SBUs (strategic business unit) and the Affiliated Business Companies.[25] In April 2009, the Game Contents SBU and the Network SBU were merged,[26] and since April 2010, NBHD has consisted of three SBUs and the Affiliated Business Companies.[27]

Toys & Hobby Unit[edit]

The Toys & Hobby Unit is mainly made up of the former Bandai's toy-making facilities and regional subsidiaries.[28][29]

  • Bandai Co., Ltd.
    • Bandai S.A.
    • Bandai UK Ltd.
    • Bandai España S.A.
    • Bandai GmbH
    • Bandai Polska SP.ZO.O
    • Bandai (H.K.) Co., Ltd.
    • Bandai Asia Co., Ltd.
    • Bandai Korea Co., Ltd.
    • Creative Works Co., Ltd.
    • Bandai (Guangzhou) Co., Ltd.
    • Bandai Taiwan Co., Ltd.
    • Bandai South Asia Pte., Ltd.
    • Bandai Industrial Co., Ltd.
    • Bandai (Shenzhen) Co., Ltd.
    • Bandai America Inc.
    • Bandai Corporacion Mexico S.A. de C.V.
  • Megahouse Corporation
  • CCP Co., Ltd.
  • Seeds Co., Ltd.
  • Plex Co., Ltd.
  • People Co., Ltd.
  • Sun-Star Stationary Co., Ltd.
  • Fujiya Co.

Network Entertainment Unit[edit]

The Network Entertainment Unit is responsible for all video game products, including games for home consoles, arcades, mobile platforms,[30] and anime production and distribution. The bulk of these facilities are made up by the former Namco, also with Banpresto, D3 Publisher and the Sunrise anime production company, along with the following:


Bandai Namco Holdings - Content SBU Asia
Parent Company Subsidiary Location Notes
Bandai Namco Entertainment Bandai Namco Entertainment Tokyo, Japan Merged from video game development divisions of Bandai and Namco in 2006.
Bandai Namco Studios Tokyo, Japan
Bandai Namco Entertainment Asia Bandai Namco Entertainment Asia Singapore
Bandai Namco Entertainment Korea South Korea
Bandai Namco Entertainment Taiwan Taiwan
Bandai Namco Entertainment HK (Hong Kong) Hong Kong
Bandai Namco Studios Singapore Singapore
Bandai Namco Studios Malaysia[31] Malaysia
D3 Publisher D3 Go![32] Founded in 1992. Acquired in 2009.
Bandai Namco Arts Bandai Namco Arts Shibuya, Tokyo, Japan
Bandai Visual
Tsuburaya Productions Hachimanyama, Setagaya, Tokyo, Japan Fields Corporation owns 51%
Bandai Channel
Sunrise Sunrise Music Publishing
Sunrise Beyond[33]
Sunrise USA
Bandai Namco Pictures
Suginami, Tokyo
Toei Animation Tavac
Toei Animation Music Publishing
Toei Animation Philippines
Toei Animation Inc.
Toei Animation Europe
Animax Broadcast Japan Inc. (joint venture between Sony Pictures Television, Toei Animation, TMS Entertainment and Nihon Ad Systems)
Iconix Entertainment (joint venture between Toei Animation, Studio Kaab, Hanaro Telecom, Ocon Animation Studio, Roi Visual and DR Movie)
2-10-5 Higashiōizumi, Nerima, Tokyo 178–8567, Japan Founded on January 23, 1956. A subsidiary of the Toei Company, which owns 32% of all shares outstanding.


  • Bandai Namco Entertainment America
  • Bandai Namco Online


Bandai Namco Holdings - Content SBU Europe
Parent Company Subsidiary Location Notes
Bandai Namco Entertainment Europe Bandai Namco Entertainment Europe
Bandai Namco Entertainment France Cergy-Pontoise, France
Bandai Namco Entertainment Hellas (Greece) Alexandroupoli, Greece
Bandai Namco Entertainment Nordic Stockholm, Sweden
Bandai Namco Entertainment Portugal
Bandai Namco Entertainment Iberica Madrid, Spain
Bandai Namco Entertainment Italy Milan, Italy
Bandai Namco Entertainment Germany Frankfurt, Germany
Bandai Namco Entertainment UK London, England
Bandai Namco Entertainment Romania Bucharest, Romania

Former subsidiaries[edit]

Real Entertainment Unit[edit]

The Real Entertainment Unit oversees the company's theme parks and the management of its own arcades, most of which were acquired through the merger with Namco.

Affiliated business companies[edit]

  • Artpresto Co. Ltd.
  • Bandai Logipal Inc./Logipal Express Inc.
  • Bandai Namco Business Arc Inc.
  • Bandai Namco Will Inc.
  • Happinet
  • Kaikaya Limited
  • Sotsu


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  2. ^ "Bandai Namco Group". Bandai Namco.
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  4. ^ a b "Corporate Data | About Company | BANDAI NAMCO Holdings". Retrieved 2014-06-28.
  5. ^ Namco Bandai Holdings (USA) Inc. introduction, Bandai Namco, retrieved 4 August 2010
  6. ^ "Revenue of major toy companies worldwide 2017". Statista. Retrieved June 15, 2018.
  7. ^ "NAMCO BANDAI Games America Inc. – News". Archived from the original on 2010-06-24. Retrieved 2016-03-08.
  8. ^ Zaun, Todd (3 May 2005). "INTERNATIONAL BUSINESS; Power Rangers Meet Pac-Man in $1.7 Billion Deal" – via
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  17. ^ Schilling, Mark (2008-09-10). "Namco Bandai buys Infogrames stake". Reed Business Information. Retrieved 2011-01-23.
  18. ^ "Infogrames And Namco Bandai's Europe Joint Venture". Retrieved 2011-01-23.
  19. ^ "Namco Bandai Holdings Inc. Fully Acquires Three Companies". Reuters. 2009-11-05. Retrieved 2010-12-11.
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  23. ^
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  29. ^ Global Development, Bandai, archived from the original on 3 November 2010, retrieved 19 October 2010
  30. ^ "Game Contents | Strategic Business Units |NAMCO BANDAI Holdings". 2009-04-04. Archived from the original on April 4, 2009. Retrieved 2016-03-08.
  31. ^ "BANDAI NAMCO Studios Malaysia". Malaysia Studio. Retrieved 26 August 2018.
  32. ^ "Archived copy". Archived from the original on 2017-03-24. Retrieved 2017-03-23.CS1 maint: archived copy as title (link)
  33. ^

External links[edit]