Baojun

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Baojun 宝骏
Marque
Industry Automotive
Founded 2010
Headquarters Liuzhou, Guangxi, China
Area served
China
Key people
Matt Tsien (Shanghai-GM-Wuling vice president)
Products Automobiles
Parent SAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
Website Baojun.com

Baojun (simplified Chinese: 宝骏; traditional Chinese: 寳駿; pinyin: Bǎojùn; literally: "Treasured Horse"[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.

The Baojun marque was established in 2010 as an alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The company's products compete with domestic Chinese manufacturers such as Chery Automobile and Geely Automobile.[3]

The joint venture's commercial vehicles remain under the Wuling Automobile marque.

Products[edit]

The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[4] Sales started in late 2011 through a dedicated dealer network.[5]

The joint venture also offers a localized version of the Daewoo Matiz, known as the Baojun Lechi.[3] In 2014, a third model (the 610) was announced at Auto China.[6] At Auto Shanghai in 2015, the company introduced the 560 SUV.[7] And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[8]

Gallery[edit]

References[edit]

  1. ^ "GM Launches China-Only Baojun Brand". foxnews.com. News Corporation. 9 August 2011. Retrieved 27 April 2016. 
  2. ^ Ramsey, Jonathon (July 19, 2010). "GM launches new low-cost brand in China and it's a 'treasured horse'". Autoblog. Retrieved December 1, 2010. 
  3. ^ a b Shirouzu, Norihiko (Nov 18, 2012). "GM ups capacity in no-frills China car market". reuters.com. Thompson Reuters. Retrieved November 23, 2012. 
  4. ^ "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media. November 22, 2010. Retrieved December 1, 2010. 
  5. ^ Motor Trend 9 August 2011
  6. ^ "General Motors Announces Investment Plans and Vision for China Operations". media.gm.com. General Motors. 20 April 2014. Retrieved 18 July 2015. 
  7. ^ "Baojun 560 SUV Debuts at Auto Shanghai 2015". media.gm.com (News release). 2015-04-20. Retrieved 21 April 2015. 
  8. ^ "SAIC-GM-Wuling Launches Baojun 730 Family Vehicle". Media GM. 30 July 2014. Retrieved 17 July 2015.