Baojun

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Baojun (宝骏)
Marque
IndustryAutomotive
Founded2010; 10 years ago (2010)
HeadquartersLiuzhou, Guangxi, China
Area served
China
Key people
Matt Tsien (Shanghai-GM-Wuling vice president)
ProductsAutomobiles
ParentSAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
Website[1]

Baojun (simplified Chinese: 宝骏; traditional Chinese: 寶駿; pinyin: Bǎojùn; lit.: 'Treasured Horse'[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.

The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The joint venture's commercial vehicles remain under the Wuling Automobile marque. The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.[3]

In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016,[4][5] and 996,629 in 2017.[6]

Products[edit]

The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[7] Sales started in late 2011 through a dedicated dealer network.[8]

The joint venture also offers a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi.[3] In 2014, a third model (the Baojun 610) was announced at Auto China.[9] At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV.[10] And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[11]

Original Baojun models[edit]

Baojun E100[edit]

The Baojun E100 is an electric city car.

Baojun E200[edit]

The Baojun E200 is an electric city car.

Baojun Lechi/Lechi Cross[edit]

The Baojun Lechi is a city car being essentially a rebadged Chevrolet Spark/Daewoo Matiz. Its crossover SUV-styled version is called the Lechi Cross.

Baojun 310/310W/330[edit]

The Baojun 310 is a subcompact car. Its estate version is called 310W, while the 330 is the sedan variation.

Baojun 360[edit]

The Baojun 360 is a compact MPV slotted below the 730.

Baojun 510[edit]

The Baojun 510 is a subcompact crossover SUV. It is sold under the Chevrolet brand as the Groove in Latin America, the Middle East, Africa and other emerging countries.

Baojun 530[edit]

The Baojun 530 is a compact crossover SUV. It replaced the 560 and sold since November 2018 under the Wuling brand as the Almaz in Indonesia, Chevrolet brand as the second-generation Captiva in Latin America and Thailand, and the MG brand as the Hector in India.

Baojun 560[edit]

The Baojun 560 is a compact crossover SUV. It was replaced by the 530.

Baojun 610/630[edit]

The Baojun 610 is a compact hatchback. Its sedan version is called 630 (sold in Egypt and other North African countries as the rebadged second-generation Chevrolet Optra from 2011 to present).

Baojun 730[edit]

The Baojun 730 is a compact MPV slotted above the 360. For the second-generation model, it is sold under the Wuling brand as the Cortez in Indonesia.

"New Baojun" models[edit]

Baojun E300[edit]

The Baojun E300 is an electric city car.

Baojun RC-5[edit]

The Baojun RC-5 replaces the 630. Available in sedan and station wagon (RC-5W) bodystyles, it shares the platform with the RS-5 SUV.[12][13][14]

Baojun RC-6[edit]

The Baojun RC-6 is a high-riding mid-size car.[15]

Baojun RS-3[edit]

The Baojun RS-3 is a subcompact crossover SUV slotted below the RS-5 and replaces the 510.

Baojun RS-5[edit]

The Baojun RS-5 is a compact crossover SUV slotted above the 530.

Baojun RS-7[edit]

The Baojun RS-7 is a three-row mid-size crossover SUV slotted above the RS-5.[16]

Baojun RM-5[edit]

The Baojun RM-5 is a 5-/6-/7-seater compact MPV related to the RS-5 based on the RM-C Concept.[17]

Gallery[edit]

See also[edit]

References[edit]

  1. ^ "GM Launches China-Only Baojun Brand". foxnews.com. News Corporation. 9 August 2011. Archived from the original on 24 April 2016. Retrieved 27 April 2016.
  2. ^ Ramsey, Jonathon (July 19, 2010). "GM launches new low-cost brand in China and it's a 'treasured horse'". Autoblog. Retrieved December 1, 2010.
  3. ^ a b Shirouzu, Norihiko (Nov 18, 2012). "GM ups capacity in no-frills China car market". reuters.com. Thompson Reuters. Retrieved November 23, 2012.
  4. ^ Meet GM's Secret Weapon In China: Baojun - Joann Muller, Forbes, 29 July 2015
  5. ^ Why General Motors Continues to Post Record Sales Results in China - Daniel Miller, The Motley Fool, 6 January 2017
  6. ^ GM sales rise 4.4%, top 4 million in 2017 as Cadillac, Baojun shine - Automotive News China, 5 January 2018
  7. ^ "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media. November 22, 2010. Retrieved December 1, 2010.
  8. ^ Motor Trend 9 August 2011
  9. ^ "General Motors Announces Investment Plans and Vision for China Operations". media.gm.com. General Motors. 20 April 2014. Retrieved 18 July 2015.
  10. ^ "Baojun 560 SUV Debuts at Auto Shanghai 2015". media.gm.com (News release). 2015-04-20. Retrieved 21 April 2015.
  11. ^ "SAIC-GM-Wuling Launches Baojun 730 Family Vehicle". Media GM. 30 July 2014. Retrieved 17 July 2015.
  12. ^ https://www.carscoops.com/2020/04/new-baojun-rc-5-previewed-as-a-skoda-octavia-sized-liftback-for-china/
  13. ^ https://www.carscoops.com/2020/05/gms-baojun-launches-rc-5w-wagon-proving-china-doesnt-just-love-sedans/
  14. ^ https://gmauthority.com/blog/2020/03/upcoming-baojun-rc-5-compact-sedan-leaked/
  15. ^ https://carnewschina.com/2019/06/23/this-is-the-new-baojun-rc-6-sedan-coupe-crossover-for-china/
  16. ^ https://autonetmagz.com/baojun-rs-7-suv-7-seater-baru-dengan-mesin-almaz/83061/
  17. ^ "Ini Dia Kakak Wuling Almaz, Baojun RM-5!". NYETIR.id (in Indonesian). Retrieved 2019-06-20.

External links[edit]

Baojun, a marque of SAIC-GM, vehicle timeline
2010s 2020s
1 2 3 4 5 6 7 8 9 0
minicompact hatchback Lechi E100
E200
E300
subcompact 310
estate 310W
sedan 330
crossover 510 RS-3
compact 560 530
RS-5
sedan RC-5
630
hatchback 610
MPV 360
midsize 730 I 730 II
RM-5
sedan RC-6
crossover RS-7