Baojun

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Baojun (宝骏)
TypeMarque
IndustryAutomotive
Founded2010; 11 years ago (2010)
HeadquartersLiuzhou, Guangxi, China
Area served
China
Key people
Haitong Tsien (Shanghai-GM-Wuling vice president)
ProductsAutomobiles
ParentSAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
Website[1]

Baojun (simplified Chinese: 宝骏; traditional Chinese: 寶駿; pinyin: Bǎojùn; lit. 'Treasured Horse'[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.

History[edit]

The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.[3]

The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[4] Sales started in late 2011 through a dedicated dealer network.[5]

The joint venture also offers a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi.[3] In 2014, a third model (the Baojun 610) was announced at Auto China.[6] At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV.[7] And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[8]

In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016,[9][10] and 996,629 in 2017.[11]

Products[edit]

  • Baojun 510 — A subcompact crossover SUV. It is sold under the Chevrolet brand as the Groove in Latin America, the Middle East, Africa and other emerging countries.
  • Baojun 530 — A compact crossover SUV, replacement for the 560. Sold as the Wuling Almaz in Indonesia, the Chevrolet Captiva in Latin America and Thailand, and the MG Hector in India.
  • Baojun 560 — A compact crossover SUV. It was replaced by the 530.
  • Baojun 610 / 630 — The Baojun 610 is a compact hatchback. A sedan version is called 630, sold globally as the Chevrolet Optra.
  • Baojun 730 — A compact MPV slotted above the 360. For the second-generation model, it is sold under the Wuling brand as the Cortez in Indonesia.
  • Baojun RC-5 — Replaces the 630. Available in sedan and station wagon (RC-5W) bodystyles, it shares the platform with the RS-5 SUV.[12][13][14]
  • Baojun RS-3 — A subcompact crossover SUV slotted below the RS-5 and replaces the 510.
  • Baojun RS-5 — A compact crossover SUV slotted above the 530.
  • Baojun RS-7 — A three-row mid-size crossover SUV slotted above the RS-5.[16]
  • Baojun RM-5 — A 5-/6-/7-seater compact MPV related to the RS-5 based on the RM-C Concept.[17]
  • Baojun Valli

Gallery[edit]

See also[edit]

References[edit]

  1. ^ "GM Launches China-Only Baojun Brand". foxnews.com. News Corporation. 9 August 2011. Archived from the original on 24 April 2016. Retrieved 27 April 2016.
  2. ^ Ramsey, Jonathon (July 19, 2010). "GM launches new low-cost brand in China and it's a 'treasured horse'". Autoblog. Retrieved December 1, 2010.
  3. ^ a b Shirouzu, Norihiko (Nov 18, 2012). "GM ups capacity in no-frills China car market". reuters.com. Thompson Reuters. Retrieved November 23, 2012.
  4. ^ "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media. November 22, 2010. Retrieved December 1, 2010.
  5. ^ Motor Trend 9 August 2011
  6. ^ "General Motors Announces Investment Plans and Vision for China Operations". media.gm.com. General Motors. 20 April 2014. Retrieved 18 July 2015.
  7. ^ "Baojun 560 SUV Debuts at Auto Shanghai 2015". media.gm.com (News release). 2015-04-20. Retrieved 21 April 2015.
  8. ^ "SAIC-GM-Wuling Launches Baojun 730 Family Vehicle". Media GM. 30 July 2014. Retrieved 17 July 2015.
  9. ^ Meet GM's Secret Weapon In China: Baojun - Joann Muller, Forbes, 29 July 2015
  10. ^ Why General Motors Continues to Post Record Sales Results in China - Daniel Miller, The Motley Fool, 6 January 2017
  11. ^ GM sales rise 4.4%, top 4 million in 2017 as Cadillac, Baojun shine - Automotive News China, 5 January 2018
  12. ^ https://www.carscoops.com/2020/04/new-baojun-rc-5-previewed-as-a-skoda-octavia-sized-liftback-for-china/
  13. ^ https://www.carscoops.com/2020/05/gms-baojun-launches-rc-5w-wagon-proving-china-doesnt-just-love-sedans/
  14. ^ https://gmauthority.com/blog/2020/03/upcoming-baojun-rc-5-compact-sedan-leaked/
  15. ^ https://carnewschina.com/2019/06/23/this-is-the-new-baojun-rc-6-sedan-coupe-crossover-for-china/
  16. ^ https://autonetmagz.com/baojun-rs-7-suv-7-seater-baru-dengan-mesin-almaz/83061/
  17. ^ "Ini Dia Kakak Wuling Almaz, Baojun RM-5!". NYETIR.id (in Indonesian). Retrieved 2019-06-20.

External links[edit]