Baojun

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Baojun (宝骏)
Marque
Industry Automotive
Founded 2010; 8 years ago (2010)
Headquarters Liuzhou, Guangxi, China
Area served
China
Key people
Matt Tsien (Shanghai-GM-Wuling vice president)
Products Automobiles
Parent SAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
Website Baojun.com

Baojun (simplified Chinese: 宝骏; traditional Chinese: 寳駿; pinyin: Bǎojùn; literally: "Treasured Horse"[1]) is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.

The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The joint venture's commercial vehicles remain under the Wuling Automobile marque. The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.[3]

In its early years, sales of Baojun models have grown dramatically, reaching 688,390 units in 2016,[4][5] and 996,629 in 2017.[6]

Products[edit]

The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[7] Sales started in late 2011 through a dedicated dealer network.[8]

The joint venture also offers a localized version of the Daewoo Matiz, known as the Baojun Lechi.[3] In 2014, a third model (the Baojun 610) was announced at Auto China.[9] At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV.[10] And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.[11]

Baojun Lechi/Lechi Cross[edit]

The Baojun Lechi is a city car being essentially a rebadged Chevrolet Spark. Its crossover version is called Lechi Cross.

Baojun 310/310W/330[edit]

The Baojun 310 is a subcompact car. Its estate version is called 310W, while the 330 is the sedan variation.

Baojun 360[edit]

The Baojun 360 is a compact MPV.

Baojun 510[edit]

The Baojun 510 is a subcompact crossover SUV.

Baojun 530[edit]

The Baojun 530 is a compact crossover SUV. It replaces the 560.

Baojun 560[edit]

The Baojun 560 is a compact crossover SUV. It is replaced by the 530.

Baojun 610/630[edit]

The Baojun 610 is a compact hatchback. Its sedan version is called 630.

Baojun 730[edit]

The Baojun 730 is a compact MPV slotted above the 360. For the second generation model, it is sold under Wuling brand as the Cortez in Indonesia.

Gallery[edit]

See also[edit]

External links[edit]

References[edit]

  1. ^ "GM Launches China-Only Baojun Brand". foxnews.com. News Corporation. 9 August 2011. Retrieved 27 April 2016. 
  2. ^ Ramsey, Jonathon (July 19, 2010). "GM launches new low-cost brand in China and it's a 'treasured horse'". Autoblog. Retrieved December 1, 2010. 
  3. ^ a b Shirouzu, Norihiko (Nov 18, 2012). "GM ups capacity in no-frills China car market". reuters.com. Thompson Reuters. Retrieved November 23, 2012. 
  4. ^ Meet GM's Secret Weapon In China: Baojun - Joann Muller, Forbes, 29 July 2015
  5. ^ Why General Motors Continues to Post Record Sales Results in China - Daniel Miller, The Motley Fool, 6 January 2017
  6. ^ GM sales rise 4.4%, top 4 million in 2017 as Cadillac, Baojun shine - Automotive News China, 5 January 2018
  7. ^ "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media. November 22, 2010. Retrieved December 1, 2010. 
  8. ^ Motor Trend 9 August 2011
  9. ^ "General Motors Announces Investment Plans and Vision for China Operations". media.gm.com. General Motors. 20 April 2014. Retrieved 18 July 2015. 
  10. ^ "Baojun 560 SUV Debuts at Auto Shanghai 2015". media.gm.com (News release). 2015-04-20. Retrieved 21 April 2015. 
  11. ^ "SAIC-GM-Wuling Launches Baojun 730 Family Vehicle". Media GM. 30 July 2014. Retrieved 17 July 2015.