She joined ABC Daytime in 1992 and was Vice President, Director, Daytime Programming, West Coast from 1994-2000 where she worked closely with Mary Burch and Rebecca Lane.
Bloom joined CBS Daytime in 2003, replacing Lucy Johnson. When Bloom left CBS in February, 2011, she held the position of Senior Vice President, Daytime, CBS Entertainment and worked under Nina Tassler. During her eight years at CBS, Bloom oversaw Drew Carey's assumption of the role of host on The Price is Right as well as the resurrection of Let's Make a Deal. She also oversaw the introduction of CBS' first daytime talk show, The Talk.
On January 18, 2011, it was announced that announced Bloom would leave CBS Daytime when her contract expired in at the end of the month. Nina Tassler, the President of CBS Entertainment, released the following statement: "Barbara artfully led CBS through several key transitions in her eight years here. All of these efforts have positioned CBS very well for the future."
- The Young and the Restless (Breakdown writer: 2007)
- Port Charles (co-Head Writer: May 2000-November 2000 (hired by Angela Shapiro); associate head writer: November 2000 – 2001)
- One Life to Live (Program Executive: 1993)
- CBS Daytime profile
- Epilepsy Foundation
- TV Guide
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