Barbara Callcott

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Barbara Callcott
Barbara Farrell

c. 1947
Died10 May 2013 (aged 66)
Noosa, Australia
SpouseFrank Callcott

Barbara Callcott (née Farrell, c. 1947 – 10 May 2013)[1][2] was an Irish-born[3] Australian television personality, best known for her portrayal of the schoolteacher "Mrs Marsh" in a series of Colgate toothpaste advertisements that ran from 1976–1991.[4]

After the long-running television and print commercials began in the 1970s, she became a pop culture icon in Australia and New Zealand.[5] Although the series ended in 1991, she continued intermittently in the campaign until shortly before her death. She continued to support the education of Australian children on the benefits of good oral health habits off-screen as well as publicly.[6]


Callcott died of cancer in Noosa, Queensland on 10 May 2013, aged 66.[1] After her death, Colgate established an education grant in her name in recognition of her contribution to oral health education.[7][8]


  1. ^ a b Reid, Caleb (20 May 2013). "Private Noosa farewell for Colgate's icon Mrs Marsh". Sunshine Coast Daily. Archived from the original on 21 September 2017.
  2. ^ "Obituary: Barbara "Mrs. Marsh" Callcott". Sydney Morning Herald. 14 May 2013. Archived from the original on 21 September 2017. Aged 66 years.
  3. ^ "Where Are They Now? Brush With Fame". Noosa Style Living. No. 46. Spring 2011. pp. 40–41. (registration required)
  4. ^ "Oh Yeah, I Remember" (PDF). The Australian Worker. Australian Workers' Union (1): 47. 2012. Archived from the original (PDF) on 5 August 2018.
  5. ^ "Awards for campaign's outstanding or regrettable newsbites". The New Zealand Herald. 26 July 2002.
  6. ^ "Colgate's 'Mrs Marsh', Barbara Callcott, passes away". Herald Sun. 10 May 2013. Retrieved 10 May 2013.
  7. ^ "'Mrs Marsh' message still gets through". Victorian Government Health Information. Victoria State Government. July 2014. Archived from the original on 20 April 2017.
  8. ^ "Mrs Marsh of Colgate fame dies". 9MSN. Archived from the original on 7 June 2013. Retrieved 10 May 2013.