Barista (company)

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Barista Coffee Shop
Public
IndustryCoffee House
Founded2000; 20 years ago (2000)
Headquarters368-369, Sultanpur MG Road, ,
Number of locations
220 stores (March 2019)
Area served
India, Sri Lanka and Maldives[1]
Key people
  • Mr. Puneet Gulati (CEO)
Products
Coffee • Tea • Desserts • Shakes • Smoothies • Quenchers • Sandwiches • Cakes
Websitebarista.co.in

Barista is a global chain of espresso bars and cafes that operates in The Indian subcontinent. It is headquartered in New Delhi, India,[2] and maintains outlets across India,[1] and in other regional countries such as Sri Lanka,[1] and Maldives[1] It is the oldest coffee house chain in India and is currently India’s second-largest coffee chain with 190 outlets as of 2014.[3][4] It also sells a number of consumer products through grocery stores and other outlets.[5]

History[edit]

Early years[edit]

The chain was established in February 2000 by the Barista Coffee Company Limited[6] under the name Barista.

Tata Group[edit]

A 34.3% equity stake was sold to Tata Coffee in 2001[7].

Sterling Infotech Group[edit]

C Sivasankara bought the remaining 65 per cent in Barista from the Amit Judge-controlled Turner Morrison in 2004, and his Sterling Group also bought out Tata Coffee's stake later. The coffee was supplied by the Indian roaster Fresh and Honest, headquartered in Chennai, which was also owned by the Sterling Infotech Group.[8]

ABN AMRO and Barista Coffee Company had jointly launched a credit card, "ABN AMRO Barista Credit Card", by which customers can avail discounts at its outlets.[9]

Lavazza[edit]

In 2007, the Sterling Group sold Barista, along with the Chennai-based Fresh and Honest roaster, to Lavazza.[10][11] As of 2009, the chain has 200 stores in India, with an estimated annual revenue of 200 crore.[12]

LiveMedia and Barista Coffee Company have a strategic alliance, where 200 Barista Lavazza outlets across the country will have LiveMedia screens on their premises.[13] Barista Lavazza has a tie-up with Visa to allow withdrawal of cash up to 1000 daily in all its outlets without any charges levied on the cardholders or any obligation to purchase. As part of this association, Barista Lavazza also offers 30% discounts on customised meal deals on all Visa debit card transactions.[14] Barista Lavazza has formed an association with Mattel Toys (India) Private Limited for the launch of the first edition of Barista Lavazza Cafe Scrabble 2010.[citation needed]

Amtek[edit]

In 2014, Lavazza sold the coffee shop chain to Carnation Hospitality Pvt. Ltd. (a subsidiary of Rollatainers, part of the Amtek Group) for an undisclosed sum[15] due to changes in the management culture of the Italian company where it stopped directly managing cafes globally.[16] Lavazza however continues to supply the coffee to Barista through the Chennai-based Fresh and Honest roaster retained by the company.[17]

Amtek has sought to increase the footprint of Barista by increasing the number of cafes to 500, and the number of stores selling its consumer products to 10,000, by 2022.[5]

Bean-o-holic[edit]

Barista is the first coffee retailer in India to start a loyalty programme, Bean-o-holic,[18] to attract and retain customers.

See also[edit]

  • Cafe Coffee Day – As of 2011, out of 1400 coffee shop retail outlets registered in India, 2016[19] belong to Cafe Coffee Day (CCD). To increase CCD's market presence in India and abroad, Coffee Day Holdings, the parent company of CCD, has secured investments totalling million[19] from UK based firm Standard Chartered Private Equity Limited and US based private equity and venture capital firm New Silk Route Partners. CCD is expanding their market reach through brand extension[11] by launching mineral water, cookies, and chips under their brand name. Barista has added a variety of cookies, chocolates and ice creams to their offerings under the same principle. While CCD's competitors like Barista Lavazza and Costa Coffee focus on the top 20 percent of the Indian consumers, who are able to afford over per espresso drink, CCD caters to all except the lowest 25 percent.
  • Costa Coffee – Despite Costa Coffee having only 40 outlets[20] operational across the country as of 2010, Barista Lavazza is facing stiff competition from Costa Coffee. Costa Coffee is an urban chain and location plays a crucial role in its business plan. Although it made a few mistakes such as replicating the UK model in India and opening stores at expensive locations when it came to India in 2005, it has managed to bounce back. Their most profitable venture is from off premises business wherein they set up kiosks at marriages, seminars, and meetings. In the last quarter of 2009, Costa saw a profitable 24 percent growth.[20]

References[edit]

  1. ^ a b c d "About Us" at the Barista official website. Retrieved 20 June 2018.
  2. ^ "Contact Us". Barista. Archived from the original on 27 April 2012. Retrieved 17 April 2012.
  3. ^ Bailay, Rasul; Bhushan, Ratna (12 March 2014). "India's oldest coffee chain Barista in buyout talks with its first CEO Ravi Deol's IHC". The Economic Times. Retrieved 28 November 2019.
  4. ^ Bureau, Our. "Lavazza sells Barista, exits coffee-shop business in India". @businessline. Retrieved 28 November 2019.
  5. ^ a b "Barista eyes doubling India store count to 500 in 3 years". The Economic Times. 3 December 2018. Retrieved 28 November 2019.
  6. ^ "Barista completes brand integration with Lavazza". Business Standard. 10 June 2009. Retrieved 17 April 2012.
  7. ^ "Tata Coffee joins hands with Barista". The Hindu. Chennai, India. 9 February 2011. Retrieved 1 September 2008.
  8. ^ Bailay, Rasul; Bhushan, Ratna (12 March 2014). "India's oldest coffee chain Barista in buyout talks with its first CEO Ravi Deol's IHC". The Economic Times. Retrieved 28 November 2019.
  9. ^ "ABN AMRO-Barista Coffee launch credit card". The Economic Times. 11 March 2006. Retrieved 11 March 2006.
  10. ^ Datta, Kausik (9 March 2007). "Italy's Lavazza to buy Barista". Rediff India Abroad. Retrieved 17 April 2012.
  11. ^ a b Dhall, Aman (7 October 2007). "Coffee majors adopt brand extension". The Economic Times. Retrieved 1 September 2008.
  12. ^ Chatterjee, Kakoly (6 November 2009). "Barista to expand with 25 more outlets". Financial Express. Retrieved 8 November 2009.
  13. ^ "LiveMedia ties up with Barista Lavazza for branded digital content display". Indiantelevision.com. 27 July 2010. Retrieved 17 April 2012.
  14. ^ "Now, withdraw cash at Barista Lavazza". Express India. 9 June 2011. Archived from the original on 14 October 2012. Retrieved 9 August 2011.
  15. ^ "Lavazza to Exit Coffee Shop Business in India with Barista Sale". NDTV. 12 August 2014. Retrieved 12 August 2014.
  16. ^ "Lavazza sells Barista, exits coffee-shop business in India." The Hindu Business Line. 12 August 2014. Retrieved 20 June 2018.
  17. ^ Bureau, Our. "Lavazza sells Barista, exits coffee-shop business in India". @businessline. Retrieved 28 November 2019.
  18. ^ "Barista to focus on customer acquisition with 'Bean-o-holic'". The Economic Times. 13 February 2011. Retrieved 13 February 2011.
  19. ^ a b Shi, Jane (6 April 2011). "Starbucks, Café Coffee Day Favorites to Conquer India's Emerging Coffee Market". 2point6billion.com. Retrieved 6 April 2011.
  20. ^ a b Priyanka Dasgupta Brahma (10 January 2010). "Costa Coffee rejigs India strategy". Financial Chronicle. Archived from the original on 16 September 2011. Retrieved 10 August 2011.