Barneys Warehouse

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Barneys Warehouse is an American fashion retailer headquartered in New York City. Barneys Warehouse is owned by Barneys New York and began in 1970 as a semi-annual sale that offered large discounts on designer clothing.[1] Barneys Warehouse now has 11 brick and mortar stores[2] and launched an e-commerce website in 2013.[3] Barneys Warehouse offers deals up to 75% off retail prices[4] from luxury designers such as Marni, Derek Lam, Proenza Schouler, Rag & Bone, Chloé, Isabel Marant, John Varvatos, 3.1 Phillip Lim, and Marc by Marc Jacobs.

The First Barneys Warehouse Sale[edit]

In August 1970, the idea for the first Barneys Warehouse Sale was born. To generate both extra revenue and advertising, as well as to move through inventory, Barneys would host a clearance event in the 17,000 square foot first floor of the warehouse building in Chelsea.[5] The first sale ran from September 8, 1970 to September 12, 1970. The advertising for the first Barneys Warehouse Sale put a focus on the need to sell the past season's inventory. This was to excite customers about the new merchandise that would eventually take the old inventory's place. Advertisements also promoted that only certain quantities were available for specific designers. On September 8, the first day of the Barneys Warehouse Sale, a full-page advertisement with the headline "Don't Go to Work Today" ran in both The New York Times[6] and The New York Daily News. There were many radio advertisements throughout the course of the sale, and these changed by the day to portray a sense of urgency to the potential customers. The first Barneys Warehouse Sale sold over 30,000 units of designer clothing, served approximately 20,000 customers, and generated $1,108,500 in sales.[7]

The Transition[edit]

In September 1971, the Barneys Second Annual Warehouse Sale was held. To promote the second sale, advertisements portrayed the great designer deals that customers were able to receive at the first sale. In 1995, the first Barneys New York Outlet opened. The semi-annual[8] Barneys Warehouse Sale was held for 42 consecutive years at the Chelsea warehouse location.[9] The Barneys Warehouse Sale expanded to other markets such as Chicago[10] and Los Angeles.[11] BarneysWarehouse.com was launched in 2013 so customers could access deep designer discounts online.[12] The final Barneys Warehouse Sale was in 2014.[13]

Stores[edit]

The first Barneys New York Outlet opened in 1995.[citation needed] In 2014, the store locations were renamed Barneys New York Warehouse to reflect the heritage of the Barneys Warehouse Sales that were held in Manhattan. There are 11 Barneys New York Warehouse locations.[14] The stores are located at high-traffic outlet centers such as Woodbury Common Premium Outlets and Tanger Outlets.

California

Florida

Hawaii

Illinois

Massachusetts

New York

Virginia

E-Commerce[edit]

With the launch of BarneysWarehouse.com in February 2013,[26] customers no longer have to wait in line to access the designer discounts that the semi-annual Barneys Warehouse Sale offered.[27] BarneysWarehouse.com offers international shipping to over 100 countries.[28] The retailer has a presence on Facebook, Twitter, and Pinterest. The Barneys Warehouse Facebook Page has over 128,000 likes.

References[edit]

  1. ^ Caramanica, Jon (2010-02-17). "What Does Taste Have to Do With it?". The New York Times. Retrieved December 6, 2015.
  2. ^ "Stores". Barneys Warehouse. Barneys New York. Retrieved December 6, 2015.
  3. ^ Levinson, Lauren (2012-07-19). "Breaking: Barneys Warehouse Sale Goes Online". Elle. Hearst Digital Media. Retrieved December 6, 2015.
  4. ^ Murray, Rheana. "Barneys Warehouse sale launches permanent website". Daily News. NYDailyNews.com. Retrieved December 6, 2015.
  5. ^ Otis, Ginger. New York City City Guide. Lonely Planet. p. 223.
  6. ^ Gershman, Suzy (2008). Suzy Gershman's Born to Shop in New York (12th ed.). Wiley Publishing, Inc. p. 300.
  7. ^ Byrne, Jack. "Don't Go to Work Today". jack-byrne.com. Retrieved 16 December 2015.
  8. ^ News, Bloomberg (2001-05-26). "Barneys Loss Widens on Slump in Sales". The New York Times. The New York Times Company. Retrieved 16 December 2015.
  9. ^ Leffel, Caitlin (2006). The Best Things to Do in New York. Universe Publishing. p. 49.
  10. ^ Walsh, Peter. "Barneys New York plans to open its fourth outlet store, this time in the Desert Hills Factory Stores Mall in Cabazon, California". HighBeam Research. Cengage Learning. Archived from the original on 10 March 2016. Retrieved 16 December 2015.
  11. ^ Zoe, Rachel. "Spotlight: Barneys Warehouse Sale". The Zoe Report. Zoe Media Group. Retrieved 16 December 2015.
  12. ^ Maybank, Alexis (2012). By Invitation Only: How We Built Gilt and Changed the Way Millions Shop. New York: Penguin Group.
  13. ^ "The Barneys Warehouse Sale Has Arrived". The Window. Barneys New York. Archived from the original on 2016-03-05. Retrieved 5 January 2016.
  14. ^ "Barneys New York Warehouse". Simon. Simon Property Group. Retrieved 16 December 2015.
  15. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  16. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  17. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  18. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  19. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  20. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  21. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  22. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  23. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  24. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  25. ^ "Barneys New York Warehouse". Premium Outlets. Retrieved 5 January 2016.
  26. ^ Folan, Kerry (2012-08-02). "BREAKING: The Barneys Warehouse Sale Secretly Launched Online This Morning". Racked. VOX Media. Retrieved 16 December 2015.
  27. ^ Kanter, Sharon. "Barneys Warehouse Sale Will Be Available Online". InStyle. Time Inc. Style Network. Retrieved 16 December 2015.
  28. ^ "Customer Service". Barneys Warehouse. Barneys New York. Retrieved 5 January 2016.