Barrie Leslie Konicov

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Barrie Leslie Konicov (c. 1939 – 2018)[1] is a United States hypnotist,[1] author, and one-time Libertarian candidate for the United States Congress.[2] He is the President and chief hypnotherapist of Potentials Unlimited.[1] At one time Konicov sold approximately a million self-hypnosis tapes a year.[1] Konicov is also notable for his involvement in several court cases including United States v Konicov, a 2001 conviction for one count of conspiracy to defraud the United States by impeding, impairing, obstructing, and defeating the lawful governmental functions of the Internal Revenue Service. He was also convicted on three counts of willfully failing to file Federal income tax returns for the years 1994, 1995, and 1996.[3][4][5] Konicov received an 87-month prison sentence.[6] The Atlantic magazine named Konicov fourth on its list of the ten biggest tax scofflaws of the 20th century.[5]

Potentials Unlimited Self Hypnosis[edit]

In 1977,[1][7] with few credentials but a degree in marketing and three weekend courses in hypnosis at Ethical Hypnosis Training Center in South Orange, New Jersey,[1][8] Konicov established Potentials Unlimited. Konicov states that he began his hypnosis career by conducting group "Weight Loss" and "Stop Smoking" classes in Grand Rapids, Michigan, and recording a tape for each class.[7]

Barrie Konicov's self-help self-hypnosis recordings are distinguished by his soothing voice[1] and what Konicov refers his trademark—the words "Hello, Greetings, and Welcome" which begin each recording.[9] Konicov has since created over 200 programs.[7][10] Konicov states he began training other hypnotherapists in 1981.[7] It was during this time that Potentials Unlimited was raided by the Food and Drug Administration because of the claims of the effectiveness of its products. This forced Potentials Unlimited to temper these claims.[11][12] Konicov's daughter Stephanie became the marketing director, eventually selling recordings as diverse as self-help for thumbsucking and housekeeping in the business section of The New York Times.[10] The Los Angeles Times described Konicov as a millionaire in 1988;[8] by 1990, Konicov's recordings were selling at a million units a year through vendors like Barnes & Noble.[1] While praised by consumers of his self-hypnosis recordings,[8] the National Council Against Health Fraud compared Konicov's subliminal recordings' underlying philosophy to Scientology as having a similar notion: that negative experiences from past lives are transferred to become the basis for hang-ups in this life.[13]

From Libertarian to scofflaw[edit]

Konicov's Libertarian political leanings eventually led him to a 1994 bid for Michigan district 3 seat in the United States House of Representatives. He placed third in a race that ended in a landslide for incumbent Republican Vernon Ehlers.[2] Konikov continued the pursuit of greater political liberties through tax protest, founding De-Taxing America and self-publishing his book, "The Great Snow Job" which argues the legitimacy of Federal income tax on the basis that the revenue goes to the privately owned Federal Reserve, not the Department of Treasury.[3] This inspired 138 of his customers to withhold from the government $3.3 million in taxes.[5] Konicov had also not filed his own taxes for 1994, 1995, and 1996.[3][5] The Internal Revenue Service pursued charges against Konicov, and on June 22, 2001, Konicov was convicted on one count of conspiracy to defraud the United States and three counts of willfully failing to file Federal income tax returns.[3][5] The trial was prosecuted by the same U.S. Attorney who oversaw the 1981 FDA raid of Potentials Unlimited, Phillip J. Green, who stated in a press release, "At this time, when citizens are uniting, all taxpayers need to pay their fair share. It is these collected taxes that fund the Federal agencies that are currently called upon to serve the safety and security needs of each and everyone. This verdict and sentence should send a strong message to those people who are engaged in similar activities and I urge them to comply with the Federal tax laws."[3] On October 15, 2001, Konicov was sentenced to 87 months in a federal penitentiary followed by three years probation. In addition, the judge ordered Konicov to pay his own back taxes which totaled $11,311.81.[3][5]

Legacy of The United States of America v Barrie Leslie Konicov[edit]

Because of the circumstances surrounding United States v Konicov, The Atlantic magazine listed Konicov among the top ten tax scofflaws of the 20th century.[5] A later appellate court noted in deciding a case related to the right to represent oneself that in US v Konicov, the trial court removed the defendant during trial when he "remained seated when asked to rise for the judge, ignored repeated instructions not to testify during his opening statement, and engaged in a pointless debate over the court’s jurisdiction." However, the court also noted that US v Konicov cannot be used as precedent because, as late as 2008, the case remained unpublished.[14]


  1. ^ a b c d e f g h Kevin Krajik (1990-07-30). "Sound Too Good To Be True? Behind The Boom In Subliminal Tapes". Newsweek.
  2. ^ a b "THE 1994 ELECTIONS: HOUSE OF REPRESENTATIVES". The New York Times. 1994-11-10.
  3. ^ a b c d e f "Avoid These Tax Protest Scams Like You Would Avoid The Plague". Archived from the original on 2012-12-11. Retrieved 2012-12-07. Cite uses deprecated parameter |deadurl= (help)
  4. ^ "De-Taxing America Founder Convicted of Tax Evasion". 4 (2). IRS Times and Inquirer. Archived from the original on 2007-08-22. Cite journal requires |journal= (help)
  5. ^ a b c d e f g Christopher Shea (April 2004). "Ten Tax Scofflaws". The Atlantic. Cite journal requires |journal= (help)
  6. ^ "Examples of Nonfiler Investigations - Fiscal Year 2007". Internal Revenue Service. Archived from the original on 2009-05-09. Minguske had obtained the trust through an individual named Barrie Konicov who is currently serving an 87 month prison sentence for violations of the Internal Revenue Laws. Cite uses deprecated parameter |deadurl= (help)
  7. ^ a b c d "Neet Our Hypnotist". Potentials Unlimited. Retrieved 2012-12-07.
  8. ^ a b c Caren Ross (1988-01-28). "Self-Help Tapes: Praised by Users but Derided by Many Experts". Los Angeles Times.
  9. ^ "Potentials Unlimited". Potentials Unlimited. Retrieved 2012-12-07.
  10. ^ a b Lofflin, John (1988-03-20). "WHAT'S NEW IN SUBLIMINAL MESSAGES; Help From the 'Hidden Persuaders'". The New York Times. Retrieved 2010-04-26.
  11. ^ "Subliminal tapes a booming business". The Pantagraph. 1990-01-29.
  12. ^ Associated Press (1981-01-08). "Feds Seize Tapes, Claim False Info". Ludington Daily News.
  13. ^ "Subliminal tapes criticized". NCAHF Newsletter. 1990-05-01.
  14. ^ Gray v Moore

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