Barry Schwartz (technologist)

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Barry Schwartz (middle) and Chris Boggs (left) interview Rand Fishkin (right) on Webmaster Radio

Barry Schwartz (born 1980) is a blogger who writes about search engines and search engine marketing.[1][2] Schwartz is the founder[3] and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing. He also is the CEO & President of RustyBrick, Inc., a New York-based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan.[4] Previously, Schwartz was a writer for Search Engine Watch.[5] He also moderates online and offline panels at Search Engine Watch, Cre8asite Forums and WebmasterWorld's PubCon.[6]

He has been interviewed by NBC Nightly News and USA Today about Search Marketing,[7][8] and has been quoted by news organizations reporting on the Internet Marketing space.[9][10][11] He is also the organizer of the annual Search Marketing Expo (SMX) in Israel,[12] and is a member of the Internet Marketers – New York.[13] He was also the host of the Search Pulse podcast on WebmasterRadio.FM.[14]

In 2022 Schwartz founded a news site,, which covers the electric car company Lucid Motors.[15]


Schwartz is a graduate of Baruch College, City University of New York[16] and lives in Rockland County, New York. He is married and has three daughters and two sons.[17]


  1. ^ "Barry Schwartz's Search Engine Roundtable Articles". Retrieved December 7, 2011.
  2. ^ Matt Cutts, Search Engine Strategies Chicago 2006, December 5, 2005
  3. ^ "Rusty Brick". Retrieved April 18, 2016.
  4. ^ "Blueglass Archive". Retrieved May 29, 2014.
  5. ^ "Barry Schwartz – Search Engine Watch (#SEW)". Search Engine Watch. Retrieved December 7, 2011.
  6. ^ Barry Schwartz, PubCon Biography
  7. ^ rustybrick (September 12, 2010). "NBC Nightly News – Google Advertising". Youtube. Archived from the original on December 14, 2021. Retrieved December 7, 2011.
  8. ^ Acohido, Byron (May 5, 2010). "USA Today Google's new look amps up search-engine competition". USA Today. Retrieved December 7, 2011.
  9. ^ Manjoo, Farhad (August 31, 2009). "Can Microsoft's Bing, or Anyone, Seriously Challenge Google?". Time. Archived from the original on August 26, 2009. Retrieved December 7, 2011.
  10. ^ "North Carolina District Schools Google". Forbes. June 26, 2006. Retrieved December 7, 2011.
  11. ^ King, Rachael (June 5, 2009). "Saving Face Online". Bloomberg BusinessWeek. Retrieved December 7, 2011.
  12. ^ Jerusalem Post on "SEO". Jerusalem Post. Retrieved December 7, 2011.
  13. ^ "New Web Marketing Group Takes Velvet Rope Approach". Retrieved December 7, 2011.
  14. ^ "The Pulse". November 13, 2007. Archived from the original on January 9, 2012. Retrieved December 7, 2011.
  15. ^ Barry, Schwartz (July 15, 2022). "Lucid Insider Author". Lucid Insider. Archived from the original on July 15, 2022. Retrieved July 15, 2022.
  16. ^ "Barry Schwartz CEO of RustyBrick".
  17. ^ Barry Schwartz (November 14, 2014). "Video Recap of Weekly Search Buzz".

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