|Known for||Founder of Liberty Electric Cars|
With a background in marketing, Shrier worked on projects for Unilever, Guinness, Procter and Gamble, Mars and Nestle, applying cognitive psychology to understand consumer behaviour. In 2001, Shrier was hired by the founder of Paybox, Mathias Entenmann, into Deutsche Bank, as one of the marketing directors for the international mobile payment system that DB was funding the roll-out of. In October 2003, Shrier founded Liberty Europe Wireless Networks, providing wireless broadband telecommunications services. In 2006, Shrier became a non-executive director of the Washington DC-based satellite venture Leo Terra, a company launching low-orbit satellites to deliver global mobile broadband services.
In 2007, Shrier began working in environmental protection and climate change, founding Liberty Electric Cars. Shrier co-invented and patented zero-emissions technology, created to "speed up the roll-out of electric cars". He then founded the Zero Emission Vehicle Foundation, a trade organisation working to eliminate car pollution and therefore help to address global warming.
In April 2009, Shrier met with Lord Mandelson to call on the UK government to take an active role in speeding up the roll-out of electric cars. Shrier was a leading advocate of an EV and low-emissions car stimulus incentive scheme, which the UK government later adopted as the £5k rebate. Shrier predicted the end of the internal combustion engine at an event sponsored by Williams Grand Prix Engineering and run by the Advanced Automotive Engineers.
Shrier is on the board of Cochrane Associates. He has made a number of media appearances talking about green technology and electric vehicles on Sky News, BBC News, the Wall Street Journal’s MarketWatch, and The Financial Times.
- Amy Duff (January 2009). "Barry Shrier and Ian Hobday". Director. Archived from the original on 21 September 2010. Retrieved 18 January 2010.
- "Barry Shrier - Founder of Liberty Electric Cars". Clean Tech Investor. Archived from the original on 30 January 2016. Retrieved 6 June 2014.
- Ward, Mark (6 May 2002). "Shopping with your mobile phone". BBC News. Retrieved 29 January 2012.
- "New Foundation Accelerates Growth In Zero Emission Driving". imakenews.com. Archived from the original on 2013-11-09. Retrieved 18 January 2010.
- Wood, Tim (22 March 2009). "A British car icon faces up to reality". The Observer. London. Retrieved 18 January 2010.
- "AAE Conference speaker predicts the end of the internal combustion engine". autoindustry.co.uk. Archived from the original on 6 June 2014. Retrieved 18 January 2010.
- "Cochrane Associates - People". Retrieved 21 July 2012.
- "Electric Car Company To Create 250 Jobs". Sky News. Archived from the original on 16 July 2012. Retrieved 18 January 2010.
- "BARRY SHRIER, CEO LIBERTY ELECTRIC CARS, television interview 16.04.2009.m4v". Sky News (on Youtube). Retrieved 21 July 2011.
- George South (24 May 2008). "Show notes: Coca-Cola, data centres and the map". iPM. BBC. Retrieved 18 January 2010.
- "Electric car firm brings 250 jobs". BBC News. 27 February 2009. Retrieved 18 January 2010.
- "Green Machines". MarketWatch. 8 June 2009. Retrieved 18 January 2010.
- Chris Tighe (27 February 2009). "Pioneering £30m electric 4x4 plan". Financial Times. Archived from the original on 1 March 2009. Retrieved 30 March 2018.