Barry Simmonds is a professional football coach, recruiter and administrator. He was the Director of Football Recruitment and on the Executive Board at Norwich City FC for the Premier League promotion winning 2014-2015 season. He was appointed having held a similar role at Fulham FC over several years.
He developed a successful reputation at different clubs in the UK and abroad including Crystal Palace FC,Cardiff City FC, Viking FK and Fulham for bringing in lesser known players and established internationals for relatively low fees. Whilst at Fulham this included recruiting several of the playing squad which achieved the record highest league placing in the club's history and a UEFA Europa League Final. Named in the starting line up for the final in Hamburg on May 12 2010 against Atletico Madrid were international players brought to the club following Simmonds' appointment including Mark Schwarzer (Australia), Dickson Etuhu (Nigeria), Zoltan Gera (Hungary) and Bobby Zamora (England). Schwarzer and Gera arrived on free transfers. In his 2013 award winning book "The Nowhere Men' author Michael Calvin credited Simmonds with being at the forefront of modern player recruitment through the use of statistical analysis and traditional scouting methods. Following his departure from Norwich City it was reported in the British media that he had been contracted by the Football Association to work as part of Roy Hodgson's staff for the national team's preparation and final tournament of the 2016 UEFA European Championship.