Bartle Bogle Hegarty

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For other uses, see John Hegarty.
Bartle Bogle Hegarty (BBH)
Industry Advertising
Founded Soho, London (1982)
Founder John Bartle, Sir Nigel Bogle, Sir John Hegarty

Bartle Bogle Hegarty (BBH) is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, São Paulo, Singapore, Shanghai, Mumbai and Los Angeles and employs more than 1000 staff worldwide.


BBH opened for business on 29 March 1982 in Soho, London.

The agency’s first ad was for Levi’s and it showed a black sheep going against the herd. It became the agency icon and spawned the phrase, ‘when the world zigs, zag’. The Levi’s black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them, but it proved successful.[1]

Over the next 28 years, BBH went on to produce many award-winning films for Levi's. "Launderette"[2] starred Nick Kamen and was set to a soundtrack of Marvin Gaye's 'I heard it through the Grapevine'. Other classic work includes “Drugstore”,[3] “Creek”, “Flatbeat"[4] featuring Flat Eric - a small yellow puppet, “Clayman”[5] and “Odyssey”[6] which was directed by Jonathan Glazer.

The company was also responsible for "Vorsprung durch Technik" for Audi, "The Lynx Effect" for Unilever and "Keep Walking" for Johnnie Walker.

In 2006 the agency launched launched ZAG,[7] a branding and venturing division.[8]

In 1997, Leo Burnett Worldwide purchased a 49 percent share in BBH; that share was then held by the Publicis advertising group.[9] In July 2012, a final 51% share in BBH previously attributed to the agency's co-founders was bought out by part-owners Publicis.[10]

BBH has worked for global brands including Audi, PlayStation, Levi Straus, British Airways, Johnnie Walker, and AXE.


BBH has won the Queen's Award for Export twice.

Sir John Hegarty was knighted in the Queen's Birthday Honours list in 2007 and Nigel Bogle was knighted in 2013.[11]

BBH has been Agency of the Year twice at the Cannes Lions International Advertising Festival, first awarded in 1993, and BBH founder Sir John Hegarty also won the first "Lion of St Mark" award.[12]

BBH London was Campaign magazine's UK Agency of the Year in 1986, 1993, 2003, 2004, 2005, 2011 and 2012.[13] and Creativity's "Innovators of the year" in 2014.[14]

BBH also became Effectiveness Agency Of The Year for 2008 at both the IPA and APG awards, the first agency to achieve this feat.[citation needed]


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