Bartles & Jaymes

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Bartles & Jaymes original flavor

Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985,[citation needed] and available in various fruit flavors.

TV commercials[edit]

The product line is remembered for its folksy television commercials, created by Hal Riney, which ran from 1984 to 1991. Two older gentlemen characters, Frank Bartles and Ed Jaymes, sat on a front porch and related their new discoveries or projects on which they were working. The characters were patterned after the winery's founders, Ernest and Julio Gallo. Occasionally ads would be a twist on the idea of senior citizens or folksiness, such as having the pair fly an old-fashioned biplane over a beach, then airdrop crates of their product which were received by grateful young party animals. Bartles did all the talking, and ended each commercial with the tagline, "... and thank you for your support."[1]

David Rufkahr played Frank Bartles and Dick Maugg played Ed Jaymes. Prior to their work on the ads, neither Rufkahr nor Maugg had been an actor: Rufkahr, a career Air Force veteran and cattle rancher from Redmond, Oregon, won the job in a talent search, whereas Dick Maugg was a general contractor from Santa Rosa, California.

David Rufkahr died of a heart attack in April 1996, in Bend, Oregon, at the age of 61. Dick Maugg died of cancer in Santa Rosa on July 28, 2015; he was 83. His death was reported to news outlets by his family on October 27, 2015.[2]

Flavors[edit]

Current flavors include:

  • Apple
  • Apple Blossom
  • Apple Grove
  • Apple Hill
  • Apple Margarita
  • Banana Cosmopolitan
  • Banana Hill
  • Berry
  • Black Cherry
  • Blackberry Grove
  • Blackberry Hill
  • Blackberry Ridge
  • Blue Hawaiian
  • Blueberry
  • Body Shot Lime
  • Cherry
  • Cherry Hill
  • Citrus
  • Classic Original
  • Cranberry Margarita
  • Exotic Berry
  • Fuzzy Navel
  • Grape
  • Grape Colada
  • Grape Grove
  • Grape Hill
  • Kiwi
  • Kiwi Hill
  • Kiwi Strawberry
  • Lemon Grove
  • Lemon Hill
  • Lemon Splash
  • Lime Colada
  • Lime Cosmopolitan
  • Lime Margarita
  • Luscious Raspberry
  • Luscious Strawberry
  • Margarita
  • Melon
  • Mojito
  • Mountain Berry
  • Peach
  • Peach Bellini
  • Pear
  • Pear Cosmopolitan
  • Pear Hill
  • Persimmon
  • Piña Colada
  • Pineapple
  • Pink Grapefruit
  • Pomegranate Bellini
  • Pomegranate Colada
  • Pomegranate Margarita
  • Raspberry
  • Raspberry Bellini
  • Raspberry Colada
  • Raspberry Cosmopolitan
  • Raspberry Pomegranate
  • Red
  • Redberry
  • Salty Persimmon
  • Sangria
  • Snow Creek Berry
  • Strawberry
  • Strawberry Bellini
  • Strawberry Daiquiri
  • Strawberry Hill
  • Strawberry Margarita
  • Sun Peak Peach
  • Tickle Pink
  • Tropical Mango
  • Wild Cherry
  • Wild Lime Colada
  • Wild Mango
  • Wild Peach
  • Wild Pear
  • Wild Pineapple
  • Wild Strawberry
  • Wild Strawberry Bellini
  • Wild Strawberry Daiquiri

Discontinued flavors include:

  • Apple Passion
  • Banana Daiquiri
  • Blackberry
  • Blueberry Hill
  • Country Kwencher
  • Cranberry
  • Fiesta Kiwi
  • Fiesta Strawberry
  • Grapefruit
  • Green Apple
  • Lemon
  • Lemon Hurricane
  • Lemon Sunset
  • Lime Daiquiri
  • Luscious Blackberry
  • Luscious Blueberry
  • Mango
  • Mango Grove
  • Melon Ball
  • Melon Splash
  • Orange
  • Orange Hurricane
  • Orange Pineapple
  • Orange Sunset
  • Peach Cosmopolitan
  • Peach Daiquiri
  • Pomegranate
  • Pomegranate Cosmopolitan
  • Pomegranate Daiquiri
  • Pomegranate Hill
  • Raspberry Daiquiri
  • Raspberry Hill
  • Raspberry Margarita
  • Raspberry Ridge
  • Redberry Daiquiri
  • Redberry Hill
  • Strawberry Colada
  • Strawberry Cosmopolitan
  • Tangerine
  • Tropical
  • Watermelon
  • Wild Apple
  • Wild Berry
  • Wild Grape
  • Wild Island
  • Wild Lemon
  • Wild Lime
  • Wild Lime Daiquiri
  • Wild Margarita
  • Wild Raspberry
  • Wild Raspberry Daiquiri
  • Wild Raspberry Hill
  • Wild Raspberry Ridge

In popular culture[edit]

Indie folk band The Mountain Goats reference Bartles & Jaymes on the song "You or Your Memory" from their 2005 album The Sunset Tree.[3]

The Lonely Island references Bartles & Jaymes on the song "3-Way (The Golden Rule)" from their 2013 album The Wack Album. [4]

Band of Horses reference Bartles & Jaymes on the song "Neighbor" from their 2010 album Infinite Arms.

Indie singer-songwriter Mark Kozelek references Bartles & Jaymes on the song "My Love for You is Undying" from his 2018 self-titled album.[5]

In the 2008 film “the Hottie and the Nottie,” the character June Phigg is shown drinking Bartles & Jaymes wine coolers.

Rapper Spice 1 references Bartles & Jaymes in the song "187 Proof" from his 1992 self-titled album Spice 1.

Weird Paul Petroskey references Bartles and Jaymes in the song "Wine Coolers" from his 2006 album "Medically Necessary" and 2012 album "25 Years of Lo-Fi".

Joshilyn Jackson’s 2021 psychothriller novel “Mother May I” references Bartles & Jaymes wine coolers (pg 126), describing them as “sticky-sweet.”

John C. McGinleys (Doctor. Cox) character in Scrubs make a reference to it in one of his rants towards Zach Braffs (J.D.) character.

References[edit]

  1. ^ patofnavar (23 April 2007). "Retro Bartles & Jaymes Commercial Perfect Ice Topping". Archived from the original on 2021-12-21. Retrieved 7 August 2017 – via YouTube.
  2. ^ "Santa Rosa man who starred in 'Bartles and Jaymes' TV ads dies". Retrieved October 27, 2015.
  3. ^ "The Mountain Goats – You or Your Memory". Retrieved 7 August 2017.
  4. ^ "The Lonely Island (Ft. Justin Timberlake & Lady Gaga) – 3 Way (The Golden Rule)". Retrieved 7 August 2017.
  5. ^ "Mark Kozelek – My Love for You Is Undying Lyrics | Genius Lyrics".

External links[edit]