Baseline (magazine)

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Baseline logo4.jpg
EditorHans Dieter Reichert
First issue1979 (1979)
CompanyBradbourne Publishing
CountryUnited Kingdom

Baseline magazine (ISSN 0954-9226) is a magazine devoted to typography, book arts and graphic design (not to be confused with the information technology magazine of the same name that is published by QuinStreet).


Editor and Art Director of Baseline, Hans Dieter Reichert gives a talk in 2009 about the magazine's history

Since Baseline 19, which appeared in 1995, Baseline has been published by Bradbourne Publishing, co-edited by Mike Daines and Hans Dieter Reichert and art-directed by HDR Visual Communication.[citation needed] It is characterized by its large format, sumptuous art and double cover.[citation needed] It has won several major international design awards in the USA, Europe and Japan.[citation needed] The magazine is featured in several academic publications (i.e. Philip Megg's History of Graphic design and Idea magazine).[1]

Before issue 19, publishers, editors, magazine dimensions and quality varied as the magazine evolved from a small format booklet that first appeared in 1979.[citation needed] Early editors included Mike Daines (Baselines 1–3), Tony Bisley (Baseline 4), Geoffrey Lawrence (Baseline 5) and Erik Spiekermann (Baselines 6, 7). The first full-color Baseline appeared as issue 8.[citation needed] Baseline 10 expanded the dimensions of the magazine from 8¼ x 11¾ to 10½ x 14¼. Baseline assumed its current size of 9¾ x 13¾ with Baseline 14.[citation needed]

The first four issues of Baseline were published by TSI (Typographic Systems International Ltd.).[citation needed] Following TSI, issues 5–18 had been published by Letraset, a graphics product company, but as the magazine flourished Letraset faced difficult times.[citation needed] Mike Daines, Jenny Daines and Hans Dieter Reichert, Veronika Reichert formed Bradbourne Publishing Ltd. and bought the magazine from Letraset in 1994.[citation needed]

See also[edit]


  1. ^ "baseline h i s t o r y". Typevents web site. Typevents LLC. 2005–2006. Archived from the original on 23 November 2006. Retrieved 2 March 2010.

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