Type of site
|Online perfume database|
|Created by||Grant Osborne|
|Alexa rank||35,167 (April 2014[update])|
Basenotes is a United Kingdom-based online fragrance resource which includes a fragrance database, message boards and editorial. The site was launched in August 2000 by Grant Osborne as an information site for men's fragrance and grooming. In 2004, the site expanded to include feminine fragrances.
|This section needs expansion with: Basic company data (country, funding/business model, number of employees, revenue & profits). You can help by adding to it. (June 2008)|
The Basenotes Fragrance Directory
The Basenotes Fragrance Directory contains over 11,000 fragrances and over 30,000 fragrance reviews by the site's visitors. Users of the site can search for fragrances by name, house, year of launch, gender, notes (ingredients), perfumer or bottle designer. Visitors to the site can submit information to be included in the directory.
The Basenotes community
Basenotes has a lively fragrance discussion board, described by the New York Times as "the rialto for perfume talk", where registered members can discuss fragrances and trade fragrances in the Basenotes Marketplace.
The Basenotes Fragrance Awards
Each year Basenotes asks visitors to the site to vote for their favorite fragrances that year. Regular winners include Old Spice, Shalimar, Vetiver de Guerlain, Chanel No.5, YSL M7, Green Irish Tweed and A*Men. There are also categories for the best new fragrance and best celebrity fragrance.
The site also has regularly updated industry news, user blogs, articles and interviews with figures in the fragrance industry.
Awards and recognition
Basenotes has won five awards for its editorial content at The Canadian Fragrance Awards in 2007, 2008 and 2009. All three of these winning articles were written by Marian Bendeth, a regular contributor and fragrance expert.
In 2009, the website won a prize for Best Web Editorial at the Jasmine Awards for an article by the writer, Liz Upton. The following year, the same prize was won by the Basenotes writer, Walker Minton.
Much suspicion surrounds the censorship process on the site, whereby opinions which differ from the orthodoxy as presented by the site moderators are removed. Frequently, this results in the banning of members who express non-compliant views. It has been suggested that there are commercial motives behind this censorship. Fragrance house O'Driu, who apparently suffered as a result of this perceived bias, famously responded by releasing a fragrance called "Basenotes Kiss My Ass", which won an award at the Cafleurebon 2015 fragrance awards.
- "Basenotes.net Site Info". Alexa Internet. Retrieved 2014-04-01.
- Basenotes: an interview with Grant Osborne :: Now Smell This Archived 7 September 2008 at the Wayback Machine.
- Women's Wear Daily 1 September 2007 http://www.highbeam.com/doc/1G1-179313929.html
- Alexis Petridis: I smell a rat in men's fragrance | Life and style | The Guardian
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- P&F.com | News | Basenotes.net Award Winners
- The click - Times Online
- Coty Canada, Prestilux Inc., Estee Lauder and Lancome: Big Winners At The 2007 Canadian Fragrance Awards-Shelley Rozenwald Awarded Lifetime Achievement Award
- German Duftstars, Canadian Fragrance Awards ~ the 2008 winners :: Now Smell This Archived 20 July 2008 at the Wayback Machine.
- 50 Recommended Web sites: Tech: mensvogue.com Archived 11 August 2008 at the Wayback Machine.