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Web address
Commercial? Yes
Type of site
Online perfume database
Registration Optional
Available in English
Created by Grant Osborne
Launched August 2000
Alexa rank
35,167 (April 2014)[1]
Current status Limbo

Basenotes is a United Kingdom-based online fragrance resource which includes a fragrance database, message boards and editorial. The site was launched in August 2000 by Grant Osborne as an information site for men's fragrance and grooming. In 2004, the site expanded to include feminine fragrances.[2]

The Basenotes Fragrance Directory[edit]

The Basenotes Fragrance Directory contains over 11,000 fragrances and over 30,000 fragrance reviews by the site's visitors. Users of the site can search for fragrances by name, house, year of launch, gender, notes (ingredients), perfumer or bottle designer. Visitors to the site can submit information to be included in the directory.[3]

The consumer reviews on the site have been described as "admirably prosaic"[4] by Alexis Petridis in The Guardian.

The Basenotes community[edit]

Basenotes has a lively fragrance discussion board, described by the New York Times as "the rialto for perfume talk",[5] where registered members can discuss fragrances and trade fragrances in the Basenotes Marketplace.

The Basenotes Fragrance Awards[edit]

Each year Basenotes asks visitors to the site to vote for their favorite fragrances that year.[6] Regular winners include Old Spice, Shalimar, Vetiver de Guerlain, Chanel No.5, YSL M7, Green Irish Tweed and A*Men. There are also categories for the best new fragrance and best celebrity fragrance.

Other features[edit]

The site also has regularly updated industry news, user blogs, articles[7] and interviews with figures in the fragrance industry.

Awards and recognition[edit]

Basenotes has won five awards for its editorial content at The Canadian Fragrance Awards in 2007,[8] 2008[9] and 2009. All three of these winning articles were written by Marian Bendeth, a regular contributor and fragrance expert.

In 2009, the website won a prize for Best Web Editorial at the Jasmine Awards for an article by the writer, Liz Upton. The following year, the same prize was won by the Basenotes writer, Walker Minton.

In August 2008, Basenotes was one of 50 websites recommended by Men's Vogue in a best-of-the-web round-up which also featured IMDB, Slashdot, Boing Boing and eLuxury.[10]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ Basenotes: an interview with Grant Osborne :: Now Smell This
  3. ^ Women's Wear Daily 1 September 2007
  4. ^ Alexis Petridis: I smell a rat in men's fragrance | Life and style | The Guardian
  5. ^ Virginia Heffernan - The Medium - Television - Internet Video - Media - New York Times
  6. ^ P& | News | Award Winners
  7. ^ The click - Times Online
  8. ^ Coty Canada, Prestilux Inc., Estee Lauder and Lancome: Big Winners At The 2007 Canadian Fragrance Awards-Shelley Rozenwald Awarded Lifetime Achievement Award
  9. ^ German Duftstars, Canadian Fragrance Awards ~ the 2008 winners :: Now Smell This
  10. ^ 50 Recommended Web sites: Tech: