Brave (web browser)
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Brave on Windows 10
|Developer(s)||Brave Software, Inc.|
Beta: 0.66.99 Dev: 0.65.78 Nightly: 0.66.24 / April 25th, 2019
Brave is a free and open-source web browser developed by Brave Software, Inc. based on the Chromium web browser. The browser blocks ads and website trackers. The company has proposed adopting a pay-to-surf business model in a future version of the browser.
This section needs to be updated.October 2018)(
Brave allows users to support the sites they visit with BAT. Users may earn BAT by watching ads or by funding their BAT wallet. Users are paid 70% of the revenue they generate. The remaining 30% is split between Brave and the advertisement's publisher.
Brave Software's Basic Attention Token ad exchange platform received investment from Danhua Capital, Digital Currency Group, Foundation Capital, Founders Fund, Huiyin Blockchain Venture, Pantera Capital, and Propel Venture Partners. Originally incorporated in Delaware as Hyperware Labs, Inc in 2015, they later changed their name to Brave Software, Inc. and registered in California, where the company is headquartered.
Brave is developed by Brave Software, which was founded on May 28, 2015, by CEO Brendan Eich and CTO Brian Bondy. On January 20, 2016, Brave Software launched the first version of Brave with an ad blocking feature, and announced plans for a privacy ad feature and a revenue sharing program.
In June 2018, Brave released a pay-to-surf test version of the browser. This version of Brave is preloaded with approximately 250 ads, and sends a detailed log of the user's browsing activity to Brave for the short-term purpose of testing this functionality. Brave announced that expanded trials will follow. Later that month, Brave added support for Tor in its desktop browser's private browsing mode. In December, of the same year, Brave called for a boycott of Google because of its advertising practices.
Until December 2018, Brave ran on a fork of Electron called Muon which was marketed as a "more secure fork". Nevertheless, Brave developers moved to Chromium citing a need to ease their maintenance burden. The final Muon-based version was released with the intention that it would stop working and instruct users to update as the end of life approached.
On April 25, 2019, Brave team members released Brave Ads on the release version of the web browser. They are also working with Vice Media, Home Chef, Ternio BlockCard, MyCrypto, and eToro, in addition to BuySellAds, TAP Network, AirSwap, Fluidity, and Uphold to pay users in cryptocurrency for viewing ads. In July, Brave Ads also became available on their Android app.
In June 2019 Brave started testing new ad-blocking rule matching algorithm implemented in Rust that Brave claims is on average 69 times faster than the previous implementation in C++. The new algorithm is inspired by uBlock Origin and Ghostery algorithms.
In January 2016, in reaction to Brave Software's initial announcement, Sebastian Anthony of Ars Technica described Brave as a "cash-grab" and a "double dip". Anthony concluded, "Brave is an interesting idea, but generally it's rather frowned upon to stick your own ads in front of someone else's". TechCrunch, Computerworld, and Engadget termed Brave's ad replacement plans "controversial".
In February 2016, Andy Patrizio of Network World reviewed a pre-release version of Brave. Patrizio criticized the browser's feature set as "mighty primitive," but lauded its performance: "Pages load instantly. I can't really benchmark page loads since they happen faster than I can start/stop the stopwatch".
In April 2016, the CEO of the Newspaper Association of America, David Chavern, said that Brave's proposed replacement of advertising "should be viewed as illegal and deceptive by the courts, consumers, and those who value the creation of content". Eich responded by emphasizing that the browser gives "the lion's share" of ad revenue to content publishers.
In January 2019, ZeroCrypted praised the UI, the new Chrome extension support, but said the "rewards were not clear to the users", similarly to what CNET said in their December review about Brave.
On June 21, 2019, the technical columnist for The Washington Post, Geoffrey Fowler, while recommending Firefox, listed Brave among the browser options available as alternatives to Chrome in his article indicating his abandonment of that browser because of the 11,000 tracking cookies documented in their browser in a single week. He noted that Brave "goes even further in trying to jam the ad-tech industry".
Basic Attention Token
The "Basic Attention Token" (BAT) is an open-source, decentralized ad exchange platform based on Ethereum. The platform is integrated with the Brave web browser. It is not possible to use or access the platform from any other browser. An official description of the token is provided via a whitepaper. 
Brave Payments, which formerly used Bitcoin, allows users to tip websites and content creators (such as YouTubers and Twitch streamers) with BAT tokens, akin to patronage services such as Patreon.
Integration of BAT into an application involves implementing BAT Ads, a system that displays ads to users based on locally stored data. Ad targeting is performed locally, removing the need for third-party tracking.
In an initial coin offering on May 31, 2017, BAT sold 1,000,000,000 BAT for a total of 156,250 Ethereum (US$35M) in less than 30 seconds. An additional 500,000,000 BAT was retained by the team for developer and user growth pools, which is used to promote the adoption of the platform.
Additionally, they received at least US$7 million in angel investments from venture capital firms, including Peter Thiel's Founders Fund, Propel Venture Partners, Pantera Capital, Foundation Capital, and the Digital Currency Group.
In mid January 2018, the team issued US$1M worth of BAT tokens to users in a promotional giveaway. These grants were claimed within ten days.
On April 24, 2019, Brave implemented BAT Ads, a program that pays users with BAT for viewing advertisements as compensation for their attention. Users get 70% of the revenue their attention generates, deposited into their brave wallet monthly.
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