Bass Pro Shops

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Bass Pro Shops
Founded1972; 48 years ago (1972)
FounderJohn Morris
Number of locations
177 (including 82 Cabela's)
Key people
John Morris Founder and CEO
James (Jim) Hagale President & COO
ProductsHunting, fishing, and outdoor merchandise
RevenueUS$ 8 billion (2018)[1]
Number of employees
SubsidiariesCabela's, White River Marine Group

BPS Direct, LLC (doing business as Bass Pro Shops) is an American privately held retailer of hunting, fishing, camping and other related outdoor recreation merchandise. Bass Pro Shops supports and sells merchandise for the National Audubon Society.


Bass Pro Shops at the Memphis Pyramid
Bass Pro Shops at Vaughan Mills

Bass Pro Shops was founded by Johnny Morris in 1971 in Springfield, Missouri.[2][3]

In 1972, Morris opened the first Bass Pro Shop retail outlet.[4]

In addition to the store, the founder also opened the Wonders of Wildlife in Springfield, Missouri. This museum and aquarium recreates a multitude of ecosystems and is considered the largest wildlife attraction in the world.[5]

In September 2017, Bass Pro Shops acquired Cabela's for $5.5 billion. The deal was financed via preferred equity financing from Goldman Sachs and Pamplona. Goldman Sachs contributed $1.8 billion towards financing and Pamplona contributed the remainder for a total commitment of $2.4 billion. [6]

Retail stores[edit]

Bass Pro Shops has stores in the United States as well as Canada.[7] The largest flagship stores are known as Outdoor World stores.[7] As of 2017, the largest store in the United States is located in Springfield, Mo. [5] Bass Pro Shops also hosts Outdoor Skills Workshops, teaching skills such as fly fishing, Dutch oven cooking, archery hunting with an archery range in the store, and GPS navigation.[citation needed]

NRA National Sporting Arms Museum[edit]

The NRA National Sporting Arms Museum opened in the flagship store in Springfield, Missouri on August 2, 2013. It features sporting artifacts, including some historical firearms from the NRA Museum Collection. The museum will host firearms and artwork from the Remington Arms Company factory collection, including engraved Colt revolvers of the American frontier and firearms of U.S. Presidents.[8]

Affiliation with NASCAR[edit]

Bass Pro Shops has been a longtime partner of Richard Childress Racing. During the 2019 season, they were part-time sponsors for NASCAR Cup Series drivers Martin Truex, Jr., Austin Dillon, and Ty Dillon, as well as hosting the Bass Pro Shops NRA Night Race at Bristol Motor Speedway. In previous seasons, they have also sponsored Dale Earnhardt, Tony Stewart, and Ryan Newman. In the Xfinity Series, Bass Pro Shops was the main sponsor for the No. 3 car driven by Ty Dillon. Also in the Truck Series, Bass Pro Shops sponsors the No. 32 truck driven by Ryan Truex.[9]

Boat brands[edit]

Bass Pro Shops also owns White River Marine Group which manufactures and distributes boats under the brand names Ranger, Nitro, Triton, Tahoe, Tracker, Sun Tracker, Regency, Mako, and Ascend.


  1. ^ "#45 Bass Pro Shops". Forbes. Retrieved December 20, 2018.
  2. ^ Waszczuk, Savannah (November 2014). "The Johnny Morris Story". 417 Magazine. Retrieved October 24, 2019.
  3. ^ "HISTORY OF BASS PRO SHOP". The Southern. Retrieved January 8, 2020.
  4. ^ "John Morris". Forbes. Retrieved January 8, 2020.
  5. ^ a b "Largest fish and wildlife attraction in the world opens in Springfield, Missouri". KSDK. Retrieved January 8, 2020.
  6. ^ Gensler, Lauren. "Outdoor Retailer Bass Pro Shops Is Buying Cabela's For $5.5 Billion". Forbes. Retrieved January 8, 2020.
  7. ^ a b Field, Carla (April 17, 2014). "Bass Pro Shops announces new Upstate store". WYFF. Retrieved January 8, 2020.
  8. ^ "NRA opens Midwest museum showing nearly 1,000 firearms". Reuters. Archived from the original on August 3, 2013. Retrieved August 3, 2013.
  9. ^ "Ryan Truex Returns to Turner Scott Motorsports for NCWTS Race at Daytona". SpeedwayMedia. Turner Scott Motorsports. February 10, 2014. Retrieved February 10, 2014.

External links[edit]