Bates Cosse

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Cosse Group is just another marketing communications agency in Lagos, Nigeria.

Cosse was founded by Funmi Onabolu, who rose through the ranks to become pioneer Executive Director/Chief Operating Officer at foremost marketing communications agency Biodun Shobanjo's Insight-Grey (Affiliated to Grey Global Group). The Agency commenced operations in 1995.

The agency is one of the top 7 highest billing advertising firms in Nigeria[citation needed] and clients include United Bank for Africa (UBA), Virgin Nigeria Airways, Wema Bank, Nigerian Breweries Plc, ARM, Interswitch, UAC Dairies, Nando's, Unilever, Nordica Fertility Centre, Lumos, and CFAO Motors. Cosse also won the creative business for Promasidor in Nigeria, following a highly competitive pitch involving leading Nigerian advertising agencies in December 2010.[citation needed]

Cosse currently maintains international working relationships with other agencies and production companies such as London Advertising in London & Joe Public in South Africa.


Cosse created a complement of unique solutions such as the 'Sunny Golden World of B&H' Radio musical hit show for British American Tobacco (BAT)in addition to the 'Star Wheel of Fortune' and 'Looking Good with Amstel Malta' both for Nigerian Breweries Plc (a Heineken international company) The Agency also contributed in making Star Lager and Benson & Hedges the number one brands in their respective markets, via unique experiential marketing initiatives.

Cosse started Through-the-line (TTL) communication with the Benson & Hedges account in 2000 and got affiliated with Bates Worldwide network in 2001.

It also became the first local agency outside the centre allowed to develop creative concepts for both the B&H and BAT corporate accounts.

In 2003, following a damp squib advertising pitch, Cosse won the Globacom Advertising pitch, an account which the agency later resigned after a couple of years following a breakdown of agreement between the two organisations.


Cosse TTL is a member company of the Cosse Group, alongside other specialist companies including TownCriers (Experiential Marketing and Brand Activation) MediaIntegra (Strategic Media Planning and Buying) ProChannel (Trade/Channel marketing) Media Junction (Audio-visual production and content development)

In 2009, Cosse's CEO, Funmi Onabolu became the president of the Association of Advertising Agencies in Nigeria (AAAN).