Bath Simple

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Limited Liability Company[1]
Industry Bathroom Renovation
Founded 2010[2]
Founder John Crowley, Co-Founder[3]
Headquarters Richmond, California[5], U.S.
Website Bath Simple Official Website

Bath Simple is a California-based disruptive technology remodeling company that provides all-in-one bathroom design and remodeling services.[5] The company streamlines the process by offering online and in-home design assistance as well as single shipment delivery of all products needed for the bathroom remodel.[6] Often referred to as bathroom in a box,[7] they also arrange for the installation of all products through their network of Bath Simple Certified Contractors and offer a zero waste recycling program.[4]


Bathroom remodel, designed through Bath Simple.

Based in Richmond, California, Bath Simple was launched by John Crowley and Bill Hunscher in 2010. The idea came from the difficulty that both faced in remodeling their bathrooms, as they had to deal with numerous suppliers and contractors to complete their projects. There was no predictability in either the price of the bathroom remodel, or the time required to complete the job. The company was founded to streamline the process for bathroom remodeling by allowing consumers to have a single place to coordinate all of their project details from design through installation. Both saw a problem not with the products, but the process used to select the products and deliver them to consumers. The concept behind Bath Simple was to leverage a “curated” line of high quality bathroom products combined with a high-touch design experience to make the process easier for consumers to design their bathrooms, order/receive their products, and have the installation delivered from a single source.[4]

In 2011, Bath Simple expanded into the San Francisco, Portland, Seattle, Boston, and New York markets. The financing for the expansion came from Blueshift Partners, LLC, and additional angel investors and industry partners.[2]


The Bath Simple process starts online at their website where a customer can learn about the company and peruse the product catalogue and design ideas. Once a customer is ready to begin the design process, they answer a few questions about style and budget, whereupon the company arranges a free in-home consultation with a Bath Simple Certified Designer.[7] Once the design is finalized, Bath Simple has all of the materials sent to their warehouse and then packaged in a box. The box is then sent to the customer as opposed to the customer receiving numerous boxes from numerous different manufacturers.[3]

Bath Simple pairs each customer with a local Bath Simple Certified Contractor for installation of their projects.[8] Upon completion of a project, Bath Simple allows customers to place all of the old items from their bathroom in the box and ship it back to them to be recycled and/or disposed of responsibly.[9]

See also[edit]


  1. ^ "Bath Simple Company Overview". Bloomberg Businessweek. Retrieved 27 November 2012.
  2. ^ a b "Bath Simple LLC, the Complete Bathroom-In-A-Box Remodeling Service, Begins A Nationwide Expansion". Yahoo News. 6 September 2011. Archived from the original on 9 February 2013. Retrieved 27 November 2012.
  3. ^ a b Tilley, Aaron (6 July 2012). "Bathroom Remodels Reinvented". San Francisco Business Journal. Retrieved 27 November 2012.
  4. ^ a b c "Your Business: American Business". Your Business: American Business. 24 July 2011. MSNBC.
  5. ^ a b Patel, Nina (18 July 2011). "Box It Up". Remodeling Magazine. Retrieved 27 November 2012.
  6. ^ Irving, Bruce (11 July 2011). "The Bathroom Renovation, Simplified". Retrieved 27 November 2012.
  7. ^ a b Suqi, Rima (19 January 2011). "A Bathroom In A Box". The New York Times. Retrieved 27 November 2012.
  8. ^ Dye Lang, Laura. "Tapping A Growing Market With An Innovative Partnership". Lamorinda Web. Archived from the original on 27 January 2013. Retrieved 27 November 2012.
  9. ^ "Bath-In-A-Box Equals Instant Gratification". The Beacon News. 11 September 2011. Retrieved 27 November 2012.

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