Bauer Media Group
|limited partnership under German law|
|Yvonne Bauer, (CEO and 85% owner)|
|Products||Multi-platform media: print, digital, radio, TV. Print houses, postal services, distribution and marketing services|
|Revenue||approx. 2,4 billion euros (2013)|
Number of employees
Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries.
H Bauer UK
Bauer Verlagsgruppe has been managed by five generations of the Bauer family. Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of Bella magazine in 1987. Under the name of H Bauer Publishing they became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008.
The group acquired Australian magazine publisher, ACP Magazines from a London-based private equity firm, CVC Capital Partners, in 2012. That increased the company’s turnover to more than €2 billion.
In the UK there are two divisions of the Bauer Media Group. The original UK business trades as H Bauer Publishing under CEO David Goodchild. Its sister company is known as Bauer Media (Bauer Consumer Media Ltd) with CEO Paul Keenan. David Goodchild is also CEO of Bauer's Australasian businesses.
H Bauer Publishing brands
Titles include women's weekly and TV listings magazines; namely Bella, Take a Break, that's life! TVChoice and Total TVGuide. This is as well as a number of puzzle magazines.
In 1987 Bella was H Bauer's first venture into publishing in the UK. In 1990, H Bauer launched a weekly women's magazine named Take a Break. H Bauer also has a sister title, that's life! that launched in 1995. The H Bauer Publishing brands also include puzzle magazines that carry the Take a Break name.
TV listings titles
1991 saw H Bauer's first TV listings publishing with the launch of TVQuick magazine. (Prior to the de-regulation of TV listings in March 1991, BBC listings had been restricted by law to Radio Times and ITV/Channel 4 listings to TVTimes.) TVQuick ceased publication in July 2010. In 1999 H Bauer launched TVChoice at a much lower price point than other titles on the market. TVChoice overtook its main competitor in the February 2008 audited ABCs and has been the number one weekly newsstand magazine in the UK since. In September 2003, H Bauer launched Total TVGuide to cover the increasing number of programmes available on Freeview and satellite or cable services.
Bauer Media brands
Bauer Media is a multi-platform media group, with locations across the UK. Following their purchase of Emap in 2007, The Bauer Media Group acquired a collection of media brands. This includes heat and Grazia as well as a radio portfolio of national radio brands such as KISS FM UK and Magic, and regional radio brands across major UK cities. In 2013, Bauer Media also acquired the Absolute Radio Group from Times of India.
Bauer Media also broadcasts TV music channels including The Box TV, in a joint venture with Channel 4. In the UK Bauer Media is the sister company of H Bauer Publishing, who publish titles including Take a Break .
Q started out as a music magazine published monthly in the United Kingdom. Originally it was to be called Cue (named after the act of cueing a record to play). However the name was changed so that it wouldn't be mistaken for a snooker magazine. The Q music brand has expanded to Radio and Television, with Q Radio and Q TV being music entertainment that specialises in indie, rock and alternative. Q also holds annual music awards in the UK, known as Q Awards. In spring 2010, Bauer caused controversy with its attempt to unilaterally impose a new contract on all photographers and writers, which takes away their copyright and off-loads liability for libel or copyright infringement from the publisher onto the contributor. 200 photographers and writers from Q and Bauer's other music magazines, Kerrang! and MOJO were reported as refusing to work under the new terms.
Kerrang! is a brand that specialises in rock music. It originally began as a magazine and in 2004 Kerrang Radio was launched. A Kerrang TV channel also exists. As of 2005 all of Kerrang TV's programme content is music videos the majority of which is open scheduled for text requests from their playlist.
Empire is a monthly film magazine, originally launched in the UK in 1989, but now is also published in the US, Australia, Turkey, Russia and Portugal. It organises the annual Empire Awards, currently sponsored by Jameson. The awards are voted for by the readers of Empire.
Closer was launched by Bauer Media in 2002. It specialises mainly in celebrity news and gossip, real-life stories and television/entertainment.
The UK edition of Grazia was launched in 2005 as the first glossy woman’s weekly magazine in the country.
Launched in 1999, heat is a British celebrity weekly. Its main focus is celebrity interviews, gossip, fashion advice and entertainment.
Yours is a fortnightly lifestyle magazine and website targeting women aged 50 and over, launched in 1974. It covers issues including health, relevant news, fashion and beauty.
Motor Cycle News (MCN) launched as a newspaper in 1955. The brand now has an online presenceand is a digital business with sub-brands including MCN compare, a motorcycle insurance comparison service and MCN classified Bikes for Sale. MCN covers news on all major motorcycle sporting events as well as bike and equipment tests.
Parker's Car Guide is a monthly magazine and, more recently, a website listing prices for new and used cars in the UK. It was founded in 1972 and is the longest-running print price guide in the UK. The website was launched in 1999 and it provides news, advice information as well as cars for sale and additional services such as insurance, to car buyers.
AM (Automotive Management), together with its online counterpart has been a source of news, insight and analysis for the UK automotive industry since 1990.
Bauer Media Group has a 50% stake in the British television company Box Television, the other half owned by Channel 4. Box Television acts as the content subsidiary that produces several popular music television channels, which include:
Bauer Media Group USA
Bauer Media Group entered the US market in 1981 with the launch of Woman's World magazine. Today, Bauer Media Group USA has a portfolio of 13 magazines, 5 special interest publications and 16 websites across several distinct consumer segments: celebrity/entertainment, women’s, teen and science/technology.
In 1989, the company introduced its second publication, First for Women, a women's magazine. Alliance for Audited Media reports that Woman's World and First for Women are the #1 and #2 selling magazines at retail, respectively.
The company's popular teen brands include Twist, launched in 1997; J-14, launched in 1999; M, launched in 2000; Girls' World; launched in 2013, and Animal Tales, launched in 2014. J-14 ranks in the top five media brands for social media presence among all publishers according to Shareablee, a social media research company.
In Touch Weekly, a celebrity/entertainment weekly magazine, was introduced in the U.S. in November 2002. It was the first launch of a new celebrity magazine in the U.S. in more than a decade and ranks in the top 10 magazines sold at retail in the country, according to the Alliance for Audited Media.
The company debuted Life & Style Weekly, the first celebrity and fashion weekly, in 2004. Adding its third celebrity weekly in October 2013, Bauer Media U.S. introduced Closer Weekly, geared towards women 40+. All three entertainment titles were awarded with Media Industry Newsletter's "Hottest Launch of the Year" award in their respective launch years. Closer Weekly tied for the title with Dr. Oz The Good Life in the 2014 ceremony.
Bauer Media US launched Bauer Xcel Media, a digital division, in August 2014.
The company is headquartered in Englewood Cliffs, NJ with satellite offices in New York City and Los Angeles.
U.S. magazines and special interest publications
Woman’s World, First for Women, CBS/ABC Soaps in Depth, Celebrate! With Woman’s World, In Touch Weekly, Life & Style Weekly, Closer Weekly, J-14, Yikes, Astrogirl, Quizfest, Girls’ World, LifeStory, Animal Tales, ID
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