|Founder||Eric Bandholz (CEO)|
Beardbrand is an American men's grooming company based in Austin, Texas. It sells products for grooming and styling beards and mustaches. In 2014, Beardbrand founder and CEO, Eric Bandholz, appeared on an episode of the reality television series, Shark Tank.
Prior to founding Beardbrand, Eric Bandholz worked as a financial advisor at Merrill Lynch in Spokane, Washington. Bandholz disapproved of the company's "no facial hair" policy and decided to leave in favor of starting a beard grooming company. In 2011, he attended a Startup Weekend event in Spokane where he met Lindsey Reinders and Jeremy McGee. The three would go on to launch Beardbrand in Spokane in early 2012 along with a complementary Tumblr blog, YouTube channel, and an online magazine called Urban Beardsman (a term, Bandholz coined).
Bandholz, Reinders, and McGee started with an initial financial capital of $8,000. None of them kept any profits from sales in the first 10 months of the company in an effort to keep it afloat. In January 2013, Bandholz was featured as a "beard expert" in an article for The New York Times. After the article was published, Beardbrand began aggressively marketing itself across several platforms like YouTube, Tumblr, and Reddit, and it also launched it's online store.
The company relocated to Austin, Texas in 2014. On October 31, 2014, Bandholz appeared on an episode of ABC's Shark Tank in an effort to accrue more funding for Beardbrand. Bandholz asked for $400,000 in exchange for 15% of the company. After Bandholz gave his pitch, all five "sharks" (Mark Cuban, Robert Herjavec, Lori Greiner, Kevin O'Leary, and Daymond John) declined to accept his deal.
Since their beginning in 2012, Beardbrand's YouTube channel has been an important part of the marketing of their company. As of May, 2018, the company has 630,000 subscribers on their YouTube channel. Their channel includes videos that include information about beards, grooming tips, barbershop videos and other videos related to maintaining a beard. A lot of Beardbrand's publicity has come from their YouTube channel, and the channel has introduced many that have become familliar faces related to the company, including: Eric Bandholz, Carlos Costa, Greg Berzinsky, Jeff Buoncristiano and Jack Milocco.
Beardbrand has faced criticism for being overpriced and having very repetitive content on their social media platforms.
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