Beasley Broadcast Group

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Beasley Broadcast Group
TypePublic
NasdaqBBGI (Class A)
Russell 2000 Index component
IndustryAdvertising; Radio broadcasting
FoundedBenson, North Carolina (1961)
HeadquartersNaples, Florida, United States
Key people
Caroline Beasley (CEO)
Bruce G. Beasley (President, COO, Director)
Mark S. Fowler (Director)
ProductsRadio Stations
RevenueIncrease $262 million (2019)
Increase $257 million (2018)[1]
Increase US $25.9 million (2006) [2]
Increase US $10.1 million (2006); $5.3 million (2009) [3]
Number of employees
748; 417 (2009) [3]
SubsidiariesBeasley Media Group, Inc.[4][5]
WebsiteBBGI Corporate Website

Beasley Broadcast Group, Inc., based in Naples, Florida, is an owner/operator of radio stations in the United States. As of June 2017, the company owned 63 stations under the Beasley Media Group name.[6]

History[edit]

Beasley Media Group (BMG), LLC, a subsidiary of Beasley Broadcast Group, Inc., is a multiplatform media company providing advertising and digital marketing solutions across the United States. The company owns 62 radio properties located in large and medium markets across the country, as well as offers capabilities in audio technology, esports, podcasting, ecommerce and events. BMG’s platforms reach more than 20 million consumers on a weekly basis. Beasley Media Group was founded in 1961 when the late George G. Beasley, at the time a high school principal, was awarded an FCC license to build his first radio station, WPYB-AM, a daytime-only 500-watt signal, in Benson, North Carolina. Mr. Beasley was part of a small group of broadcasting pioneers who were introducing radio to smaller cities and towns throughout the country, a technology previously unavailable outside larger cities. Like many first-time FCC licensees, he turned his budding interest in radio into a full-time calling. Mr. Beasley soon sold his first station at a profit, reinvesting the proceeds into the purchase of WFMC-AM in nearby Goldsboro, North Carolina, which brought both a more powerful signal and the attraction of a larger market. During the 1960s and early 1970s, the geographic reach broadened. Stations were purchased in Virginia, Kentucky, Georgia, South Carolina, Alabama, Indiana and Ohio. A highlight came in the 1976 purchase of WDMT-FM in Cleveland, which marked the company’s first operation of a true large market station. Through the late 1970s and into the 1980s, Beasley Broadcast Group (today referred to as Beasley Media Group) continued its disciplined expansion throughout the eastern United States, while adding a station in Little Rock, Arkansas, the company’s first purchase west of the Mississippi River. Growth of FM radio during this period was a major catalyst both for our Company and for the radio broadcasting industry at large, helping to expand the medium’s appeal to a greater range of listeners and advertisers.

After moving the corporate headquarters to Naples, Florida, in 1988, Beasley Broadcast Group took another pivotal step by entering one of the nation’s top radio revenue markets through the purchase of KRTH-AM/FM in Los Angeles. The Company had never before faced such opportunity, or risk, as it did with this major market purchase. It was, in fact, the single largest acquisition Mr. Beasley had made to date. Successfully selling the AM station, overpowering a direct format challenge on the FM counterpart, creating a perennially Top 5 rated station, adults 25-54, and eventually selling KRTH-FM in 1994 for the highest price ever paid, at that time, for a stand-alone FM station proved the company could operate successfully at the highest levels of the radio broadcasting industry.


With the passage of the 1996 Telecommunications Act, media ownership limits were modified and deregulation unfolded. As a result, broadcasters were free to own up to eight stations in a market, a change that forever altered the radio industry landscape. Embracing this new opportunity, Mr. Beasley sought to build station clusters in large and mid-size markets, which included Miami; Philadelphia; Fayetteville, North Carolina; Greenville-New Bern-Jacksonville, North Carolina; Augusta, Georgia; and Fort Myers-Naples, Florida. In the late 1990s, we broadened our acquisition strategy to include assembling a portfolio of AM stations in Top 50 markets including Atlanta, Boston, Philadelphia and West Palm Beach, Florida. As the new millennium arrived, Beasley Broadcast Group completed its initial public offering and in February 2000 began trading on the NASDAQ National Market under the symbol “BBGI.” Our first year as a public company was capped with the acquisition of Centennial Broadcasting, which added clusters in Las Vegas and New Orleans. In 2006, we acquired a strong AM station in Las Vegas and in the year ahead retooled our station cluster in that desirable market. In 2007, a station was added in Wilmington, Delaware, to complement our Philadelphia holdings. During these years, Beasley took a leadership role in the radio industry as one of the first broadcasters to embrace and invest in HD Radio™, a technology that enables AM and FM radio stations to broadcast their programs digitally, providing listeners with improved audio quality, better signal reception, song and artist information, as well as the ability to choose between multiple programming options on the same FM frequency. With discipline and determination, our Company endured the recessionary years that started in earnest for us in 2008. Even during this difficult time, we felt the responsibility to actively and consistently participate in radio’s continued evolution. In 2009, we introduced our free app, iRadioNOW, for iPhone and iPod Touch listeners so that listeners could access Beasley radio stations whenever they wanted and wherever they lived. An Android version soon followed. By 2013, having successfully navigated a very challenging period, we focused on the future, adding corporate positions to strengthen both programming and digital departments and upgrading facilities in several markets. In 2016, the Company expanded its footprint into major markets when it purchased 20 stations in the Boston, Charlotte, Detroit, New Jersey and Philadelphia markets from Greater Media, Inc., a privately held family company owned by the Bordes family. Celebrating its 56th anniversary this year, the Company currently owns and operates 64 stations.


In 2017, Beasley Media Group entered into an agreement with Entercom Communications to acquire WBZ-FM/98.5 The Sport Hub in exchange for WMJX-FM in Boston. IN 2019, the company repurchased WXTU-FM from the company, bringing home the legendary station originally launched by Mr. Beasley in the Philadelphia market back in 1983.

Over the years, our company to continued grow in the area of Digital has connected our audiences to advertisers and local businesses by offering a wide range of digital capabilities that can easily and quickly be activated to achieve any marketing objective, from generating awareness of brands, business or offer, to increasing foot traffic and increasing sales as a result of BMG’s competitive dominance in the markets we serve. In 2018, the Beasley Esports division was launched with the purchase of CheckpointXP, a syndicated weekly esports show dedicated to the esports lifestyle, followed by an investment in Team Renegades (an esports organization based in Detroit, Michigan) ther unveiling of Checkpoint on Campus (a collegiate-driven esports show based at the University of Nevada at Las Vegas) and the acquisition of the Overwatch League’s Houston Outlaws esports team. The company’s on-going commitment to explore new innovative technology has led to investments in Quu, which enables radio stations to take full control of the RDS/HD in-car stereo display with the ability to monetize through ad augmentation and provide an enhanced listener experience and SpokenLayer, a leading provider of voice and audio content for virtual assistant and connected devices, including Amazon Alexa, Google Assistant, and beyond


The company was founded in 1961 by George G. Beasley. On February 11, 2000 the group completed its IPO.

On October 2, 2014, CBS Radio announced that it would trade 14 radio stations located in Tampa, Florida, Charlotte, North Carolina and Philadelphia, Pennsylvania to the Beasley Broadcast Group in exchange for 5 stations located in Miami and Philadelphia.[7] The swap was completed on December 1, 2014.[8]

On January 15, 2015, Beasley reorganized its radio stations, previously held by various subsidiaries, into Beasley Media Group; the Beasley Broadcast Group name was retained for the parent company.[4][5]

On July 19, 2016, Beasley announced that it would acquire Greater Media for $240 million. The FCC approved the sale on October 6, and the sale closed on November 1.[9] The deal gave Beasley additional stations in the Philadelphia and Boston markets and expanded the company into Detroit and three New Jersey markets.[10]

On February 2, 2017, Beasley announced that it would sell its six stations and four translators in the Greenville-New Bern-Jacksonville, North Carolina market to Curtis Media Group for $11 million to reduce the company's debt; one of the stations, WNCT-FM, was concurrently divested to Inner Banks Media to comply with FCC ownership limits.[11] The sale was completed on May 1, 2017.[12][13]

On November 1, 2017, as part of the Entercom-CBS Radio merger, Beasley announced that it would sell AC-formatted station WMJX in Boston to Entercom, in exchange for all sports-formatted station WBZ-FM, also in Boston.[14] The sale was completed on December 20, 2017.

On July 19, 2018, Entercom announced that it would sell WXTU in Philadelphia back to Beasley Broadcast Group for $38 million (in order to comply with DOJ revenue limits), as part of its purchase of market-leading WBEB also in Philadelphia.[15] The deal was completed on September 28.

On November 14, 2019, Beasley Broadcast Group announced the acquisition of the Houston Outlaws, a professional Overwatch esports team that competes in the Overwatch League, from Immortals Gaming Club. The purchase marked the company's third esports venture.[16]

On August 22, 2021, Beasley became owners of a Rocket League organization called AXLE-R8.[17] Four players where selected from a gauntlet where teams would compete in an open qualifier to eventually try and win a 1 year contract from Beasley.

Stations by state[edit]

References[edit]

  1. ^ "Beasley Broadcast Revenue 2006-2021 | BBGI".
  2. ^ "Fiscal Year 2006 Consolidated Net Revenue". Retrieved 2007-03-26.
  3. ^ a b BBGI At a Glance Archived 2011-07-23 at the Wayback Machine Forbes magazine website. Retrieved 2010-08-23.
  4. ^ a b "Beasley Announces Beasley Media Group". All Access. January 15, 2015. Retrieved June 6, 2017.
  5. ^ a b "Beasley Announces Beasley Media Group, Inc" (PDF) (Press release). January 15, 2015. Retrieved June 6, 2017.
  6. ^ "About". Archived from the original on June 6, 2017. Retrieved June 6, 2017.
  7. ^ CBS And Beasley Swap Philadelphia/Miami For Charlotte/Tampa from Radio Insight (October 2, 2014)
  8. ^ Venta, Lance (December 1, 2014). "CBS Beasley Deal Closes". RadioInsight. Retrieved December 1, 2014.
  9. ^ Beasley Closes on Greater Media Purchase; Makes Multiple Staff Moves
  10. ^ "Beasley Purchasing Greater Media For $240 Million". July 19, 2016. Retrieved July 19, 2016.
  11. ^ Layden, Laura (February 3, 2017). "Beasley to sell six stations in North Carolina for $11 million". Naples Daily News. Retrieved June 6, 2017.
  12. ^ "Consummation Notice (WSFL-FM, etc.)". CDBS Public Access. Federal Communications Commission. May 3, 2017. Retrieved June 7, 2017.
  13. ^ "Consummation Notice (WNCT-FM)". CDBS Public Access. Federal Communications Commission. May 3, 2017. Retrieved June 7, 2017.
  14. ^ Johnson, Ted (2017-11-01). "Entercom to Divest 13 Stations in Exchange for Justice Department's Approval of CBS Radio Acquisition". Variety. Retrieved 2017-12-19.
  15. ^ "Entercom Acquires 101.1 More-FM Philadelphia; Divests WXTU Back To Beasley". RadioInsight. 2018-07-19. Retrieved 2018-07-20.
  16. ^ Hitt, Kevin (November 15, 2019). "Beasley Broadcast Group Acquires Houston Outlaws From Immortals Gaming Club". The Esports Observer. Retrieved November 15, 2019.
  17. ^ . August 22, 2021 https://twitter.com/AXLE_R8/status/1429597919322288128/. {{cite web}}: Missing or empty |title= (help)

External links[edit]