Beats Pill

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Beats Pill is a brand of portable Bluetooth speakers produced by Beats Electronics. The Pill was released in 2013. The devices include 3.5mm audio input and output jacks and charges over a Micro USB port.

Design and functionality[edit]

Serving as one of the company's first self-developed products after the end of its exclusive manufacturing deal with Monster Cable Products,[1] the Beats Pill was designed by Robert Brunner's studio Ammunition Design Group, and carries a capsule-based design roughly 7.7 inches (20 cm) in length. Its appearance is characterized by curved surfaces and a gloss finish. The speaker contains minimal controls; the logo serves as a multi-purpose button for starting and stopping tracks, and the only other buttons are volume keys and the power button.[2][3]

The Pill uses Bluetooth to connect to a device (such as a smartphone), and also supports near-field communication for device pairing. It also includes 3.5mm audio input and output jacks. The Pill charges over a Micro USB port, and comes with a USB AC adapter. The device also includes a microphone so it can be used as a speakerphone.[2][3] The Pill is also an aptX-certified device.[4] In 2013, updated versions of the Pill, Beats Pill 2.0, were released. The new models have longer battery life, a port for charging other USB devices, the ability to pair Pills together with near-field communication (NFC) to play the same audio either individually, or handling left and right stereo channels respectively, character stands, and a new, larger "XL" version.[5]

The Beats Pill+, was unveiled in October 2015, as the first revision to the product released under Apple Inc. ownership. The Pill+ is slightly larger than the previous model, and carries a refreshed design with top-mounted volume controls and a Beats logo button. The Pill's speaker hardware was redesigned to improve sound quality. The Pill+ uses Apple's Lightning connector instead of USB, and can charge supported iOS products from its battery—which has an increased capacity rated for 12 hours of use on a single charge. The Pill+ has a companion mobile app for iOS and Android devices; the app will be able to pair multiple speakers (NFC is no longer used), allow multiple users to alternate playing music on a single Pill ("DJ mode"), and display battery capacity.[6][7]

On June 3, 2015, Apple Inc. voluntarily recalled all Beats Pill XL models, citing that in rare cases, the battery may overheat and combust.[8][9]

Promotion[edit]

Playing off its design, initial marketing for the Pill used the tagline "Just what the doctor ordered".[2] As with other Beats products, the Pill was promoted primarily through celebrity endorsements and product placements in pop music videos, such as Britney Spears' "Work Bitch", where the speaker is used as a ball gag on a dancer in a BDSM-themed scene.[10] In April 2013, a limited edition, Nicki Minaj-branded pink version of the Pill was released, as introduced in her video for "High School".[11]

A commercial for the Pill for RadioShack featuring Robin Thicke and Pharrell Williams was released in mid-2013; reprising the music video for "Blurred Lines".[12] The ad was the subject of complaints in the United Kingdom, as some viewers felt the ad was distasteful; however, the Advertising Standards Authority ruled in October 2013 that "taken as a whole, the ad did not show sustained, overtly sexual or provocative behaviour".[13]

Following the August 2014 acquisition of Beats by Apple, a new ad was released featuring the Pill characters, in which Siri refuses to invite them to attend a party being held by Dr. Dre to celebrate the deal.[14]

Reception[edit]

The Beats Pill was met with mixed reviews; while praise was received for its hardware design, ease-of-use, and the levels of volume it could produce, the Pill was primarily criticized for its audio quality and price. PC magazine in particular criticized its handling of bass, concluding that "[it] offers a unique form factor and doubles as a good speakerphone, but it simply doesn't offer good enough sound quality to justify its $200 price tag. While you might get a reasonably loud and clear listening experience on one track, the next might pop distractingly and force you to tweak the volume just because it has slightly more bass."[3] Wired felt that the Pill's difficulty with bass was ironic, given that the Beats by Dr. Dre headphones had emphasized the low-end as its "sonic signature".[15]

CNET was similarly mixed, noting unique features such as its "striking design", NFC support, the ability to serve as a pass-through device for other audio systems, and its "relatively detailed sound (notice the use of the word "relatively") with respectable bass compared with other tiny speakers in its class." However, connectivity issues were noticed with devices running iOS 6, and its review score was later revised from 3.5 to just 3 out of 5, citing the introduction of competing products offering equivalent or better sound quality and a lower price than the Pill.[4]

With the new Pill+ however, reviewers show better favor to the sound quality of the speaker. The Verge has called it a "refinement on the recognizable Beats Pill look" instead of a "radical redesign". It also says that the new Pill+ is the best sounding speaker from the Pill lineup.[16] Similarly, Wired magazine points out that the sound of the new speaker is "much, much improved.[17]

See also[edit]

References[edit]

  1. ^ "Beats By Dre Debuts First Post-Monster Cable Products". Billboard. Retrieved 27 August 2013. 
  2. ^ a b c "Dr. Dre's Beats Unveils A Portable Speaker Shaped Like A Pill". Fast Company. Retrieved 20 January 2014. 
  3. ^ a b c "Beats by Dre Pill review". PC Magazine. Retrieved 20 January 2014. 
  4. ^ a b "Beats Pill review: Mini Bluetooth speaker with some pop". CNET. Retrieved 20 January 2014. 
  5. ^ "Beats pops two new Pills and wireless Studio headphones for the holidays". Digital Trends. Retrieved 20 January 2014. 
  6. ^ "The Beats Pill Speaker Gets an Apple-Flavored Redesign". Wired. Retrieved 11 October 2015. 
  7. ^ "Beats' new Pill+ Bluetooth speaker charges with Apple Lightning cable". CNET. Retrieved 11 October 2015. 
  8. ^ "Apple recalls Beats Pill XL speakers over battery fire safety risks". The Guardian. June 3, 2015. Retrieved June 3, 2015. 
  9. ^ "Beats Pill XL Speaker Recall Program - Apple Support". www.apple.com. 
  10. ^ "Five product plugs in Britney Spears new 'Work Bitch' video". Entertainment Weekly. Retrieved 20 January 2014. 
  11. ^ "Nicki Minaj Teams With Beats by Dre". BET. Retrieved 20 January 2014. 
  12. ^ "Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus". Adweek. Retrieved 20 January 2014. 
  13. ^ "Robin Thicke’s Blurred Lines ad for portable speakers banned on U.K. television before 7:30 p.m.". National Post. Archived from the original on 12 October 2013. Retrieved 20 January 2014. 
  14. ^ "Siri won't let Beats into Dr. Dre's party in bizarre new ad". The Verge. 1 August 2014. Retrieved 2 August 2014. 
  15. ^ "Beats Pill: Is there a doctor in the house?". Wired. Retrieved 20 January 2014. 
  16. ^ "Beats’ Pill+ is its best speaker ever". The Verge. Retrieved 14 November 2015. 
  17. ^ "THE BEATS PILL GETS AN APPLE-FLAVORED REDESIGN". Wired.com.