Beck's Brewery

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Beck's Brewery
Becks Logo.svg
Location Bremen, Germany Putian
Opened 1873
Key people Lüder Rutenberg
Annual production volume 2.56 million hectolitres (2,180,000 US bbl) in 2015[1]
Owner(s) Anheuser-Busch InBev

Beck's Brewery, also known as Brauerei Beck & Co., is a brewery in the northern German city of Bremen. In 2001 Interbrew agreed to buy Brauerei Beck for 1.8 billion euro; at that time it was the fourth largest brewer in Germany.[2] Since 2008 it has been part of Anheuser-Busch InBev.[3] US manufacture of Beck's Brew has been based in St. Louis, Missouri since early 2012 but some customers have rebelled against the US market version.[4]

The Beck's brewery in Bremen

The Beck's Art Label Campaign has offered artists the opportunity to provide designs to replace the brand's label. It started in London in 1987 with Gilbert and George. The artists created an art label, because Beck's sponsored their retrospective at the Hayward Gallery. The labels of the 2000 limited edition Beck's bottles were matching their exhibition poster.[5] Other participants of the Art Label Campaign are members of the loose group "Young British Artists" and nominees or winners of the Turner Prize. Damien Hirst for example, designed a label for Beck's in 1995, showing his famous spots.[6] In 2000 Tracey Emin created a label, which shows herself, posing in a bathtub.[7] Furthermore, Rachel Whiteread designed a label in 1993, presenting her artwork "house", which was also financed by Beck's.[5] The Art Label Campaign has also been parodied by Matthew Higgs, who is a member of the British art collective "Bank". In the Bank exhibition "The Charge of the Light Brigade" in 1995, he brewed a beer, called "Kunstlerbrau".[8] In 2012 Beck's started giving young and independent musicians the opportunity to design a label for the Beck's bottle.[9] Beck's summer 2009 limited-edition labels were designed by the musical groups Hard-Fi and Ladyhawke.[10]

The Beck's Brewery beer Haake-Beck sponsors Bundesliga club Werder Bremen


  1. ^ "Biermarken in Deutschland". n.d. Retrieved 2016-10-12. 
  2. ^ Dan Bilefsky for the Wall Street Journal. Interbrew to Buy Beck's Brewer In Bid to Dominate Beer Market
  3. ^ Leonard, Christopher (July 14, 2008). "Anheuser-Busch agrees to sale". The Philadelphia Inquirer. Associated Press. Retrieved 2016-02-04. 
  4. ^ The Plot to Destroy America's Beer - Businessweek
  5. ^ a b Gibbons, Joanne: Art & Advertising. London 2005 ISBN 9781850435860.
  6. ^ Bottle of Becks Beer with label designed by Damien Hirst | Hirst, Damien | V&A Search the Collections
  7. ^ Tracey Emin gets in bed with Beck's | UK news | The Guardian
  8. ^
  9. ^ Beck'S | Live Beyond Labels
  10. ^ [1] Beck's turns to the music industry to design beer labels

External links[edit]