Beer in Thailand
Brewing beer in Thailand began in 1933 with the granting of a brewing license to 57-year-old Phya Bhirom Bhakdi, or "Boon Rawd" Sreshthaputra. His company, Boon Rawd Brewery would produce Thailand's oldest and best-known lager, Singha (pronounced "sing"). Singha is sold in Thailand in standard (5 percent ABV), light (3.5 percent ABV), and draught versions.
Singha largest competitor is Chang beer, made by Thai Beverages. Chang is noted globally for its sponsorship of Liverpool's Everton football club, as its name and logo have appeared on the team uniform since 2004.
The Thai Asia Pacific Brewery (TAPB) at its Nonthaburi plant, brews Heineken (since 1995), Tiger, and Cheers and Cheers X-Tra (6.5 percent ABV). It is the Thai importer of Guinness and Kilkenny.
Boon Rawd Brewery also makes Leo, a standard lager (5 percent ABV). In addition, Thai Beverages sells Archa, a mass-market, non-premium lager. Boon Rawd Brewery also sold a global brand Mittweida, but this was replaced by a beer brewed in partnership with InBev, Kloster. It also sells a 6.5 percent lager called Thai Beer.
Other locally brewed Thai beers are Phuket Beer and Siam, in Pathum Thani Province. The latter exports Bangkok Beer abroad, but does not sell it in Thailand. Phuket Beer and Federbrau are the only Thai beers brewed in accordance with the German purification law or Reinheitsgebot. Phuket Lager received the first gold medal ever for a beer from Thailand at the 2006 Monde Selection Awards.
Klassik beer is another local beer brewed in Pathum Thani Province.
Although foreign beers are popular within the country, the Thai government seeks to shelter its domestic breweries through the imposition of import duties. In addition, all imported beers must bear an import sticker on their bottle caps. As a result, Thai brewers have struck partnership deals with Western brewers, such as Carlsberg's partnership with Thai Beverages (agreement since abrogated).
The beer market in Thailand in 2015 is expected to grow 3–4 percent to 180 billion baht.Singha Corporation is the market leader with a 72 percent share of the market. Thai Beverage has a 24 percent share, and Heineken 4 percent.Thai Asia Pacific Brewery and San Miguel (Thailand) Ltd. were reported to have market shares of 5 percent and 1 percent respectively in 2013.
|Wikisource has original text related to this article:|
- Asia Pacific Breweries
- Boon Rawd Brewery
- Phuket Beer (San Miguel Brewery in Thailand, under supervision of Tropical Beverage Company.)
- San Miguel Brewery
- "About us". History. Boon Rawd Brewery Co., Ltd. Retrieved 2015-02-01.
- "Beer and Alcohol Products". Singha Corporation Co., Ltd. Retrieved 26 May 2015.
- "Background". Thai Asia Pacific Brewery. Retrieved 26 May 2015.
- "Phuket Beer Asian beer brand" (PDF). Phuket Magazine. Retrieved 16 Mar 2015.
- Rungfapaisarn, Kwanchai (2015-05-25). "High household debt takes the fizz out of beer market". The Nation. Retrieved 26 May 2015.
- "Beer in Thailand". www.euromonitor.com. Archived from the original on 15 Jul 2008. Retrieved 2008-08-23.
- "About TROPBEVCO". Tropical Beverage Company. Retrieved 23 March 2016.
- "San Miguel Brewery Thailand". San Miguel Brewery Thailand LTD. Retrieved 23 March 2016.